Summary
Overview
Work History
Education
Skills
Timeline
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Jeanne Lichti

Hopewell Junction,NY

Summary

Dynamic marketing leader with a proven track record at Lead Id LLC, specializing in integrated campaigns and strategic positioning. Expert in marketing analytics and creative direction, I drive brand visibility and optimize ROI through innovative digital strategies. A strategic thinker, I excel in partnership development and enhancing customer engagement.

Overview

19
19
years of professional experience

Work History

VP of Marketing

Lead Id LLC
05.2015 - Current
  • Led cross-functional teams to implement integrated campaigns across digital and traditional channels.
  • Analyzed market trends and consumer insights to inform product positioning and messaging strategies.
  • Oversaw budget allocation and resource management, ensuring alignment with strategic goals.
  • Directed development and execution of comprehensive marketing strategies enhancing brand visibility.
  • Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Internet Marketer

Doctors Internet
05.2012 - 05.2015
  • Developed and executed targeted digital marketing campaigns to enhance online visibility.
  • Analyzed website traffic using Google Analytics to identify growth opportunities.
  • Optimized SEO strategies to improve search engine rankings and increase organic traffic.
  • Created engaging content for social media platforms, driving audience engagement and brand awareness.
  • Conducted competitor analysis to inform strategic marketing decisions and tactics.
  • Managed email marketing campaigns, ensuring timely delivery and relevant content for target audiences.
  • Provided training and support to junior team members on digital marketing best practices.
  • Reduced bounce rate on website pages by implementing effective user experience design principles and optimizing page load time.

Manager

RJ's Restaurant
07.2006 - 09.2011
  • Led cross-functional teams to streamline operations and enhance productivity.
  • Developed and implemented strategic initiatives to improve service delivery and customer satisfaction.
  • Analyzed operational data to identify trends, driving informed decision-making processes.
  • Facilitated training sessions for staff, fostering skill development and improving team performance.
  • Oversaw budget management, ensuring efficient allocation of resources across departments.
  • Implemented process improvements that reduced project turnaround time and enhanced quality control measures.
  • Collaborated with executive leadership to define organizational objectives and drive strategic planning initiatives.
  • Managed vendor relationships, negotiating contracts to optimize cost savings and service quality.
  • Managed and motivated employees to be productive and engaged in work.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Education

Bachelor of Arts - Graphic Design, Advertising And Marketing

Champlain College
Burlington, VT
05.2005

High School Diploma -

Immaculate Heart Academy
Westwood
05.2001

Skills

  • Creative direction
  • Content strategy
  • Marketing analytics
  • Partnership development
  • Mobile marketing
  • Integrated marketing
  • Customer Service-oriented
  • Strategic thinker
  • Digital marketing
  • Advertising
  • Positioning
  • Media relations
  • App marketing
  • Global marketing
  • CRM management

Timeline

VP of Marketing

Lead Id LLC
05.2015 - Current

Internet Marketer

Doctors Internet
05.2012 - 05.2015

Manager

RJ's Restaurant
07.2006 - 09.2011

Bachelor of Arts - Graphic Design, Advertising And Marketing

Champlain College

High School Diploma -

Immaculate Heart Academy

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Jeanne Lichti