Jeanne Rohrer
Phoenix,AZ
Summary
Marketing - Communications - Event Management- Public Relations
25 years of experience and a proven track record of success in marketing, communications, leadership and management, social media management, corporate communications, event planning and multimedia production. Small business owner with expert writing, editing and presentation skills. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
22
22
years of professional experience
Work History
Area Marketing Director
Chick-fil-A
Phoenix, AZ
08.2022 - 03.2024
- Enhance & promote local marketing, branding and partnership efforts
- Coordinate large & diverse group of marketing partners & independent franchise owners
- Establish working relationships with franchisees
- Plan, manage & execute events on a market level
- Help develop a yearly marketing plan
- Implement the monthly market plan
- Manage partnerships with Junior Achievement, Phoenix Suns & AZ Diamondbacks
- Manage charitable community impact
- Manage in-unit market promotions
- Implement public relations activities to grow media presence
- Support grand openings/re-openings
- Distribute weekly and monthly newsletters on upcoming events/promotions
- Budgeting and forecasting costs of goods and labor.
Corporate Communications Manager
Embry Health
Phoenix, AZ
10.2021 - 05.2022
- Lead the organization's communications team
- Develop and implement internal and external communication strategies for the organization
- Ensure unified, consistent, and positive messages define and promote the corporate mission and identity
- Oversee the workflow and work assignments of the communications team to ensure effective collaboration among team members and consistent, quality work
- Draft proposals for special communications projects; present on and promote these projects to management
- Seek new methods and creative strategies to increase internal and external awareness of key events and changes in the company
- Prepare and deliver presentations in the company to share information.
Event Strategy & Execution Manager
University of Phoenix
Tempe, AZ
02.2016 - 08.2021
- Coordinate all aspects of professional meetings and events
- Responsible for planning and executing hundreds of corporate events, assessment conferences, workshops, commencements and tradeshows all over the country
- Meet with executives to understand the purpose of the meeting or event
- Create a budget, solicit bids from venues & vendors, create an agenda, contract negotiations, food and beverage, communication and marketing, VIP management, financial management, transportation, and sponsor/exhibitor management
- Confer with on-site staff to coordinate details, monitor event activities to ensure attendees are satisfied
- Review event bills and approve payment as well as post event evaluations.
Public Relations Specialist
U-Haul International
Phoenix, AZ
01.2015 - 01.2016
- Responsible for ensuring timely and accurate information is developed for external and internal communications
- External communications include Website, Facebook, regulatory information, conservation and customer education programs, communications support for our customer care and operations teams
- Develop and implement strategic communications plans for diverse projects and audiences, including the media
- Internal communications include our Intranet, employee newsletter articles and coordination, program support for our safety/health and other employee initiatives
- Key role in managing community investment, and administer community advisory councils
- Plan and execute events.
News Writer, Researcher, Communicator & Broadcaster
iHeart Media
Phoenix, AZ
01.2014 - 01.2015
- Select and research topics; contact and interview source; maintain notes and audio recordings
- Write and edit reports; produce and voice reports for air
- Adhere to deadlines and, in concert with appropriate staff, make timely and effective decisions in situations requiring prompt attention
- Work in close concert with other staff and under the supervision of the News Director
- Assist in identifying, developing and creating programs that support iHeart's overall mission.
Owner, Director of Marketing and Community Relations
CoreFlex Barre Studio
Phoenix, AZ
01.2010 - 01.2015
- Created my own version of a ballet-barre exercise program
- Recruited clients and executed all marketing, and planning
- Created and sold my own CoreFlex DVD
- Researched, created new unique exercises to accommodate individual clients
- Designed, wrote verbiage, and demonstrated CoreFlex for DVD manufacturing
- Planned grand-release of DVD with public relations blitz and party
- Budget, planning and tracking
- Developed media and public relations campaign.
Director of Communications and Manager
Garene, LLC - dba BarFitness Studio
Scottsdale, AZ
01.2008 - 01.2015
- Executed all marketing, communications and business planning for the opening of one of the first national, ballet-barre exercise franchise in Arizona
- Developed grand-opening media and public relations campaign resulting in 10 local TV appearances, six magazine articles and 12 social media blogs and postings
- Increased traffic to Web site by 30-percent in the last 1.5 years and developed relevant content
- Tracked media and marketing metrics to quantify return on investment
- Nominated by AZ Foothills Magazine as one of the Valley's best barre studios 2014
- Hired, trained and managed up to 10 employees at one time, depending on business needs.
News Reporter/ Anchor
KPHO Ch. 5
Phoenix, AZ
01.2002 - 01.2008
- Create stories that highlight and educate viewers on situations unique to Arizona, i.e
- Desert living
- Engage viewers and enhance stories by personally participating in physical demonstrations
- Enterprise lead-able news stories daily by staying informed on local, state and national news
- Sell story ideas to management - providing the facts and convincing them of the importance of the topic
- Manage details with scheduling desk, photographer, interviewees, and managers
- Verify information by contacting sources and public information officers
- Generate contacts and establish relationships with community members
- Coordinate, conduct and edit interviews
- Write stories and scripts under tight deadlines
- Report stories live on camera
- Anchor newscasts when requested.
Education
Bachelor's Degree - Broadcasting and Journalism
Northern Arizona University
Skills
- AP Style writing
- Event planning and management
- Public speaking
- Brand development
- Reputation enhancement
- Social media management
- Corporate Event Planning
- Budget Planning
- Brand-Building Strategies
- Franchisee Management
- Relationship Building And Management
- Market Planning And Execution
- Marketing Planning
- Planning And Coordinating
- Product Marketing
- Public And Media Relations
- Attention To Detail
- Corporate Communications
Awards
- 2023 Women IV Slalom 5th Place- Western Regionals, California
- 2022 Women IV Slalom 4th Place- Nationals, Kansas
- 2022 Women IV Slalom 4th Place- Western Regionals, California
- 2021 Women IV Slalom 5th Place Western Regionals, Colorado
- 2020 Women IV Slalom 4th Place Western Regionals, Idaho
- 2007 Associated Press 1st Place - Live Reporting
- 2007 Associated Press Runner-Up - Reporter of the Year
- 2006 Associated Press Runner-Up - Reporter of the Year
- 2006 Associated Press 1st Place - Live Reporting - "Herwerth Live"
- 2004 Associated Press 1st Place - Sports Reporting - "Pound 'Em"
- 2004 Associated Press Runner-Up - Reporter of the Year
- 2004 Associated Press 2nd Place - Live Reporting
- 2004 Best of the West 2nd Place - Sports Reporting- "Pound 'Em"
- 2003 Associated Press 1st Place - Spot News- "Bee Attack"
- 2003 Associated Press Runner Up - Reporter of the Year
- 2003 Associated Press 2nd Place - Light Feature- "Hero Dog"
- 2003 Associated Press 3rd Place - Light Feature- "Mountain Lion Encounter"
Affiliations
- Hiking, Waterskiing
References
References available upon request.
Timeline
Area Marketing Director
Chick-fil-A
08.2022 - 03.2024
Corporate Communications Manager
Embry Health
10.2021 - 05.2022
Event Strategy & Execution Manager
University of Phoenix
02.2016 - 08.2021
Public Relations Specialist
U-Haul International
01.2015 - 01.2016
News Writer, Researcher, Communicator & Broadcaster
iHeart Media
01.2014 - 01.2015
Owner, Director of Marketing and Community Relations
CoreFlex Barre Studio
01.2010 - 01.2015
Director of Communications and Manager
Garene, LLC - dba BarFitness Studio
01.2008 - 01.2015
News Reporter/ Anchor
KPHO Ch. 5
01.2002 - 01.2008
Bachelor's Degree - Broadcasting and Journalism
Northern Arizona University