With over 17 years of experience in the hotel industry, I am a high-energy sales professional dedicated to increasing product sales and ensuring exceptional client satisfaction by consistently securing business travel (BT) clients for hotels. I am now exploring opportunities in remote sales and related occupations. As a solid team player with an upbeat, positive attitude, I excel in multiple roles as needed. I am adept at balancing multiple tasks and priorities seamlessly, with proven skills in identifying and converting leads. Gifted in communication, I possess strong insights into client desires and effective sales-closing strategies.
Overview
17
17
years of professional experience
Work History
Corporate Sales Manager
Houston Hospitality LLC
Houston, TX
05.2023 - Current
Conducted face-to-face meetings with potential clients to showcase hotel offerings.
Identified and prioritized potential clients, scheduling meetings to discuss their needs.
Researched and targeted key accounts within the market to drive sales.
Secured significant revenue through event bookings and group reservations.
Developed strong relationships with corporate and SMURF (Social, Military, Educational, Religious, and Fraternal) clients.
Grew existing accounts and established new sales accounts.
Provided skilled support to both new and inactive customers to boost sales.
Analyzed market trends and competitor activities to inform sales strategies.
Assisted team members in driving growth and development.
Experienced with Salesforce, OnQ, and RNI.
Skilled in using Microsoft Excel for data analysis and visualization.
Utilized tools like Cvent and Eventbrite for event management.
Used Hilton Delphi FDC for tracking and maintaining accurate records of events.
Analyzed customer feedback to identify areas for improvement in products and services.
Built relationships within the market’s Chamber of Commerce and hosted their annual outlook event.
Attended networking events to build client base, source new referrals, and secure vendors and sponsors for ribbon cuttings and cocktail hours.
Utilized Hilton tools such as Meeting Broker and Meetings Simplified to procure additional banquet events and guest room blocks.
Sales Manager
KVA Management
Houston, TX
11.2022 - 05.2023
Managed daily operations of sales department, including supervision of staff members.
Maintained accurate records of all transactions between customers and company representatives.
Conducted market research and reported on competitors.
Enhanced sales volume through skilled support to both new and inactive customers.
Resolved customer complaints regarding sales and service.
Directed and coordinated products, services and sales activities.
Supported sales team members to drive growth and development.
Formed strategic alliances with suppliers and key clients, resulting in sustainable business growth.
Assisted in training a banquet event sales manager using Delphi Fdc (a sales and catering software) and Hilton tools (including Hilton’s proprietary sales and revenue management systems).
Worked in tandem with the banquet team and operations to optimize workforce and revenue.
Collaborated with Hilton Rev Max leader and ownership to identify key, mid-market, and local accounts to grow market share.
Increased Thursday-Sunday revenue share by prospecting the competitive set.
Performed and trained the sales team in prospecting and qualifying accounts.
Nurtured and maintained pre-existing accounts.
Sales Manager
Highgate Hotels
Houston, TX
02.2021 - Current
Evaluated leads obtained through direct referrals, lead databases and cold calling.
Seasoned SMURF & Corporate Group Coordinator
Strategized with hotel team to increase ADR, Occ, and ADR at desirable levels.
Recent STR achievement, 1 of 7 in OCC, 2 of 7 in ADR, 2 of 7 in revpar.
Contacted customers via phone and email to explore connections, offer services and cement relationships.
Established sales goals and strategies that contributed to increased growth in sales and profitability.
Employed cold calling, prospecting and networking to land new customers and penetrate new markets.
Built sales forecasts and schedules to reflect desired productivity targets.
Leveraged trends in customer trends and marketplace verticals to shape solutions and approaches.
Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
Represented & forwarded sales leads within 3 other Houston based Highgate Hotels to maximize & retain revenue within the connected set.
Supplemented sales efforts and marketing for Highgate Hotels two days a week for a sister hotel within the Houston cluster as a secondary DOS contact.
Conducted site tours and preformed parking lot shops routinely to uncover transient/base business.
Director of Sales and Marketing (OEM)
Aimbridge Hospitality
Houston, TX
07.2020 - 02.2021
Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.
Utilized TravelClick, BidClerk, and other Prospecting Tools supplemented in IHG Way of Sales
Engaged in weekly Revenue Calls with Revenue Manager and Team
Work closely with General Manager, AGM and Regional Sales to allow for advantageous insight towards Hotel and Market Share.
Partnered with marketing team to align sales strategy with brand messaging across all communication channels.
Maintains professional network of potential clients and business opportunities.
Collaborated closely with Aimbridge Digital Media department as well as Revenue Management Department to create innovative marketing campaigns for both print and social media.
Researched and capitalized on emerging opportunities to build business and expand customer base.
Increased Operational abilities as well as Sales Growth at a accelerated rate driven by our "New Normal"
Director of Sales
Holiday Inn Express & Suites Downtown Houston
Houston, TX
01.2020 - 07.2020
Updated HCM single handedly to ensure accuracy of hotel amenities, current promotions and contacts.
Activated Inactive Rate Codes during COVID-19 as needed.
Maintained good client relationships and offered alternatives to concessions that are usually available due to COVID-19.
Answered and processed IHG RFP's and Meeting Broker.
Tracked past, on-going, and future hotel groups.
Created Proposals, Contracts, for New Groups and LNR'S.
Created Banquet Event Orders for Clients and Oversee Set-Ups.
Proactively completed a Comp Set review quarterly to review and obtain our fair share of revenue.
Utilized Google Alerts daily as well as Social Media outlets to allocate potential business.
Good Recordkeeping of past files of prior groups as well as inactive LNR's and prospected to see if they can be utilized as a repeat business opportunity.
Used Opera PMS and IHG Merlin Reports that assist in research to track year to year production and differentials that inadvertently offer assistance in obtaining revenue in our "New Normal".
Represented Hotel in various events and exhibition. Good lines of communication have been established with Visit Houston and GRB.
Executed and supported the operational aspects of business booked (e.g. generating proposal, Corporate Rate Application letter, writing contract, customer correspondence, and extending commission(s) due to Accounts Payable Dept.).
Strategies for potential business include implementing LTF'S and Hotel Offers on Visit Houston website.
Group Sales Coordinator
Holiday Inn Express Hotel & Suites Downtown
Houston, TX
03.2018 - 01.2020
Assisted Director of Sales on a Daily Basis.
Processed Proposals and Contracts for Group Blocks.
Assisted in Coordinating Blocks by imputing information in the Opera System as well as Concerto.
Processed Rooming Lists and performed changes to the Rooming Lists
Issued IHG Business Rewards Points to Groups & LNR's.
Accompanied Director of Sales on Cold Calls and prospected potential business opportunities.
Administered Commission Tracking service with Accounts Payable for prior Groups accuracy and expedition of client check.
Communicate with Client(s) both LNR's and Groups to ensure all their needs and questions are met.
Senior Front Desk Supervisor
Holiday Inn Express & Suites Houston Downtown
Houston, TX
01.2015 - 03.2018
Organized files, emailed guest(s), faxed reports and scanned documents while maintaining front desk and reception area in neat and organized fashion.
Answered numerous daily phone calls on multi-line phone system and transferred calls to appropriate managers.
Emailed folios to guest and processed Apology letters when appropriate.
Processed incoming mail and packages and placed envelopes in bins to be dispersed to personnel in Housekeeping and Hotel Manager departments.
Directed customer communication to appropriate department personnel and provided information to resolve inquiries, boosting customer satisfaction 100%.
Checked guest billing for accuracy and assisted with New Front office personnel with inquires in regards to guest folios, support and continued training.
Front Desk Agent
Holiday Inn Express & Suites Houston Downtown
Houston, Texas
08.2007 - 01.2015
Trained 2 new employees yearly and was entrusted with new hire potential for longevity and success.
Created new processes and systems for increasing customer service satisfaction.
Expressed empathy and appreciation by warm invite to customers for repeat business. Cross-trained and provided support for other front desk agents when needed.
Developed trust and loyalty with clients and secured relationship for hotel which earned a reputation as an asset by exceeding customer satisfaction goals.
Greeted incoming guests warmly, issued room keys and shared information on policies and amenities.
Completed end-of-day reporting and balanced registers to maintain financial accuracy.
Handled payment processing and provided customers with receipts and proper bills and change.
Received incoming calls and coordinated with hotel staff to fulfill requests and resolve issues.
Collaborated with housekeeping and maintenance staff to address and mitigate facility issues.
Facilitated front desk operations for busy high-volume hotel.
Education
Administrative Assistant - Law
Polytechnic Institute
Houston, Tx
2006
Skills
Seasoned in conflict resolution, rapport and relationship building, and communication and engagement techniques
Highly motivated and driven with an energetic work attitude; excels in high-paced environments with an eagerness for growth
Proficient in lead generation, inside and outside sales, sales closing, and persuasive negotiations
MS Office proficient with operational knowledge and creative problem-solving abilities
Oriented to detail with a creative approach to tasks and challenges
Well-versed in contract law and skilled in prospecting
Accomplishments
Named “Associate of the Year” in November 2017 by Alberigo Hotel Management.
Recipient of IHG Celebrate Service, Employee of the Month Award.
IHG Voice Representative for two consecutive years at a Convention Hotel before moving into a Sales position.
Developed highly effective sales strategies as a Sales Manager, utilizing multiple resources from different outlets.
Demonstrated exceptional conflict resolution skills, preventing the loss of key and local accounts.
Known for my versatility, excelling in both Operations and Sales roles.
Excelled in Front Desk Management, fostering leadership qualities that inspired my team.
Timeline
Corporate Sales Manager
Houston Hospitality LLC
05.2023 - Current
Sales Manager
KVA Management
11.2022 - 05.2023
Sales Manager
Highgate Hotels
02.2021 - Current
Director of Sales and Marketing (OEM)
Aimbridge Hospitality
07.2020 - 02.2021
Director of Sales
Holiday Inn Express & Suites Downtown Houston
01.2020 - 07.2020
Group Sales Coordinator
Holiday Inn Express Hotel & Suites Downtown
03.2018 - 01.2020
Senior Front Desk Supervisor
Holiday Inn Express & Suites Houston Downtown
01.2015 - 03.2018
Front Desk Agent
Holiday Inn Express & Suites Houston Downtown
08.2007 - 01.2015
Administrative Assistant - Law
Polytechnic Institute
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