Jean Paul Ovalle
Edison,NJ
Summary
Results-driven Marketing Executive with a proven track record in crafting and executing strategic marketing plans that elevate practice visibility and drive revenue growth. Strong leadership and creativity complement a keen understanding of market trends, enabling effective management of marketing teams and projects. Increased market share by aligning tailored marketing strategies with physician needs, while enhancing practice recognition through innovative campaigns and impactful communication. Committed to leveraging expertise to further advance organizational goals in dynamic environments.
Overview
8
8
years of professional experience
Work History
Marketing Director
Hess Spine and Orthopedics
05.2024 - 05.2025
- Boosted referral volume by developing relationships with key physicians, office staff, and hospital administration.
- Managed problems identified by healthcare professionals and office teams using efficient dialogue.
- Enhanced physicians' comprehension of updated insurance policies through precise and prompt information dissemination.
- Established multiple new practice locations.
- Delivered marketing strategy updates to upper-level management.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
- Monitored competitors' activities to stay ahead in the market.
- Established metrics to track ROI on all marketing programs.
- Negotiated contracts with outside vendors such as printers, photographers, and web developers.
- Generated monthly performance metrics and analytical reports, reviewing, and communicating marketing campaign successes to clients.
- Coordinated events such as trade shows and conferences to promote products or services.
- Boosted sales by developing new product marketing strategies.
- Collected and analyzed market research data for use in forecasting.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Recommended policy changes to improve marketing tactics and strategies.
Director, Business Development
TopLab
Millburn, NJ
09.2020 - 08.2024
- Developed strong physician-to-physician and administrative connections to boost referrals.
- Addressed concerns brought up by physicians and administrative personnel through open dialogue.
- Implemented marketing initiatives focusing on healthcare specialists.
- Advance physicians' understanding of new insurance policies and procedures by providing accurate and timely information to physicians regarding changes and developments.
- Directly increased revenue with medical and non-medical referral sources.
- Supervised five team members in meeting and exceeding corporate goals.
- Enhanced market reach for clinical life science test offerings.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Optimized operational processes to improve efficiency and effectiveness in business development activities.
- Analyzed market trends to identify new business opportunities.
Physician Liaison
One Oak Medical
Wayne, NJ
01.2022 - 06.2023
- Created reports on referral patterns for management review.
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
- Advised physicians on best practices related to organizational processes.
- Maintained professionality and efficiency while working closely with leadership.
- Scheduled appointments and met with organizational decision makers, engaging each to develop referrals.
- Assisted in the development of physician referral network by meeting with existing and potential referring physicians.
- Participated in weekly meetings with professionals to discuss ways to build referral base and identify ineffective techniques.
- Attended health fairs, community events, seminars, conferences, and other networking opportunities to build relationships with providers.
- Planned or conducted market or public opinion research to test products or determine potential for product success.
Physician Liaison Specialist
SportsMed Physical Therapy
Glen Rock, NJ
01.2018 - 09.2020
- Collaborated with senior executives including CEOs, COOs, and CMOs of SportsMed.
- Expanded referral volumes through strategic relationships with key physicians, office staff, and hospital administration.
- Supervised and promoted activities of seven offices in Bergen, Passaic, and Hudson County.
- Expanded SportsMed presence by inaugurating clinics in Fairview, Jersey City, and Union City of NJ.
- Resolved problems identified by physicians and office staff through effective communication.
- Facilitated physicians' understanding of new insurance procedures through timely updates.
- Contributed to exceptional physician and patient satisfaction by collaborating with key staff within the practice to provide quality care
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
- Maintained professionality and efficiency while working closely with leadership.
- Identified new referral sources, developed marketing materials, and coordinated outreach activities.
- Created reports on referral patterns for management review.
- Assisted in the development of physician referral network by meeting with existing and potential referring physicians.
Physical Therapy Aide
SportsMed Physical Therapy
Glen Rock, NJ
05.2017 - 03.2018
- Helped maintain a safe environment for both staff members and patients by following infection control policies.
- Maintained office and therapy equipment by cleaning and making minor repairs.
- Maintained confidentiality of all patient information according to HIPAA guidelines.
- Helped patient accomplish treatment plan and accept therapeutic devices by administering manual exercises.
- Facilitated communication between patients, families, and healthcare professionals.
- Facilitated patient mobility through gait and transfer training exercises.
- Assisted physical therapists with patient treatments by setting up equipment, preparing patients for treatment and providing support throughout the session.
Education
Bachelor of Science - Exercise Physiology
Mercy University
Dobbs Ferry, NY05-2017
Skills
- Referral marketing
- Event coordination
- Brand development
- Contract negotiation
- Performance metrics
- Team leadership
- Relationship building
- Sales Proficiency
- Data Validation
- Business-to-Business Marketing
- Spanish Language Proficiency
- Effective Time Management
- Business Management
- Effective Communication
- Process improvement and integration
- Comprehensive Planning
References
References available upon request.
Timeline
Marketing Director
Hess Spine and Orthopedics
05.2024 - 05.2025
Physician Liaison
One Oak Medical
01.2022 - 06.2023
Director, Business Development
TopLab
09.2020 - 08.2024
Physician Liaison Specialist
SportsMed Physical Therapy
01.2018 - 09.2020
Physical Therapy Aide
SportsMed Physical Therapy
05.2017 - 03.2018
Bachelor of Science - Exercise Physiology
Mercy University
Similar Profiles
Kirsten CyzickKirsten Cyzick
Scheduler/Surgical Coordinator at Hess Orthopedics CenterScheduler/Surgical Coordinator at Hess Orthopedics Center
Cathy SephusCathy Sephus
Radiology Scheduler at Golden State Orthopedics & SpineRadiology Scheduler at Golden State Orthopedics & Spine
Enjoli SailsEnjoli Sails
Administrative Assistant- Intermediate at UPMC Dept of Orthopedics Spine DivisionAdministrative Assistant- Intermediate at UPMC Dept of Orthopedics Spine Division