Jeff Baldi
Las Vegas,NV
Summary
Dynamic executive with extensive experience driving commercial success through client-centric approaches and data-driven decision making. Skilled at expanding customer bases, scaling recurring revenue, and elevating deal sizes, complemented by deep expertise in sales operations and partner ecosystem development. Recognized for creating sustainable growth initiatives and leading high-performing teams to surpass ambitious business goals.
Overview
2026
2026
years of professional experience
Work History
Senior Advisory Consultant
SCCG Management
2025 - Current
- Accountable for client acquisition - grew US target clients by 20% in the first four months
- Developed market entry strategies and lead Sales & Marketing efforts for three slot machine OEMs, four iGaming developers, two online platforms, and other stakeholders in the gambling ecosystem
- Oversee concurrent outreach, prospect development, and full sales cycle for 10+ clients
SVP, Commercial Strategy
Table Trac, Inc.
2023 - 2025
- Directed company-wide commercial strategy, aligning vision, sales execution, and market expansion to fuel consistent growth
- Achieved 30% year-over-year Revenue Growth, first full year
- Designed and launched the company's first recurring revenue SaaS model, generating $1.23M annually
- Doubled Lifetime Contract Value by implementing minimum initial & fixed renewal terms
- Increased average deal value by 91% within the first year
Chief Executive Officer
IC Intelligence, LLC (SpotlightCRM)
2021 - 2023
- Recruited to conduct Strategic Review, by the founder. Expanded Customer Base by 50% through closing deals with Penn National Gaming enterprise.
Senior Vice President, Revenue Generation
Engaged Nation
2020 - 2021
- Led business development and account management for gamified marketing solutions, leveraging casino operations and tech expertise.
Vice President of Sales
House Advantage | eTouchMenu | eTouchPayments
2017 - 2020
- Oversee commercial activities for three businesses. Manage budgeting, forecasting, P&L, M&A analyses, and market planning.
- #1,453 ranking, Inc. 5000 Fastest Growing Private Companies (2019).
- #347 Deloitte Technology Fast 500 rankings, 287% Revenue Growth (2017-2019).
- Notable client management: MGM Resorts, Boyd Gaming, San Manuel Indian Tribe, and Landry's Inc.
Founder CEO & President
Intermezzo, Inc. (Successful Exit Transaction)
2012 - 2017
- Founded, Funded and Sold niche technology startup.
Vice President, Operations (Products & Strategy)
Zitro USA
2013 - 2016
- Managed daily US operations, installations, partner relations and integration partners.
Director of National Accounts
Aristocrat
2001 - 2011
- Spearheaded planning, development, and implementation of Aristocrat's Enterprise and Corporate Strategy.
- 50MM P&L plus 20MM annual recurring maintenance contracts.
- Served as first point of contact and primary liaison for major accounts across United States businesses, including MGM, Boyd Gaming, Penn National, and Ameristar Casinos.
- Led sales team to average quota achievement of 123% from 2007-2011.
Skills
- Three decades of industry expertise
- Revenue enhancement via data-driven strategies
- Sales, Operations, & Manufacturing expertise
- Organizational growth strategies
- Data analysis
- Strategic business analysis
- Innovation strategy development
Accomplishments
- Revenue Growth Expert
- #1,453 ranking, Inc. 5000 Fastest Growing Private Companies (2019)
- #347 Deloitte Technology Fast 500 rankings, 287% Revenue Growth (2017-2019)
- Sales Target Achievement
- Led a team to achieve 123% of sales targets over five-year period
- Successful Partner Development
- Increased sales and marketing partnerships by ~400%, 2023-2024
- Revenue Model Expansion
- Created and launched inaugural recurring revenue subscriptions greater than 1.2MM annually.
Timeline
Senior Advisory Consultant
SCCG Management
2025 - Current
SVP, Commercial Strategy
Table Trac, Inc.
2023 - 2025
Chief Executive Officer
IC Intelligence, LLC (SpotlightCRM)
2021 - 2023
Senior Vice President, Revenue Generation
Engaged Nation
2020 - 2021
Vice President of Sales
House Advantage | eTouchMenu | eTouchPayments
2017 - 2020
Founder CEO & President
Intermezzo, Inc. (Successful Exit Transaction)
2012 - 2017
Vice President, Operations (Products & Strategy)
Zitro USA
2013 - 2016
Director of National Accounts
Aristocrat
2001 - 2011