Jeff Baltus
Portland,OR
Summary
Accomplished manager and sales leader with a strong record of developing strategic approaches for key account acquisition and territory expansion, aimed at maximizing revenue. Recognized as a determined and effective leader, Jeff excels at building relationships and assembling, training, and developing high-performing teams to drive organizational objectives.
Overview
14
14
years of professional experience
Work History
Sales Consultant
JFB Brokering and Consulting
09.2024 - Current
- Analyzed market trends to inform product offerings and sales strategies.
- Managed, presented, and established Asahi portfolio within Pacific Northwest regional chains, engaging 20 key call-points across Oregon, Washington, Idaho, and Alaska.
- Conducted educational sessions for customers, retailers, and distributor partners through participation in trade shows and industry events.
- Achieved 30% year-over-year business growth from 2024 to 2025 within the assigned account base.
- Expanded distribution of Asahi Super Dry and ASD 0.0% to 40 new retail locations throughout the Pacific Northwest.
Oregon Sales Manager, NW Spirits Division
Republic National Distributing Company (RNDC)
03.2022 - 12.2023
- Managed over 40 suppliers and more than 100 brands, achieving a 2.5 share point increase in 1.6 years.
- Directed field execution of sales initiatives and oversaw training and development of sales representatives, ensuring successful implementation of all sales and promotional programs.
- Developed, trained, and led the sales team to achieve sales goals, placement objectives, and compliance with company and supplier standards.
- Provided leadership in personnel training, development, communication, and motivation.
- Conducted weekly sales meetings to communicate supplier priorities, products, and training, while gathering feedback on the effectiveness and relevance of sales and promotional activities.
Pacific Northwest Regional Sales Manager / National Accounts
Press Premium Alcohol Seltzer
01.2021 - 12.2021
- Launched market expansion of a top 10 national seltzer brand into the Pacific Northwest Region.
- Oversaw strategic direction and execution of all sales, distributor, and account management activities in Oregon, Washington, Idaho, Nevada, Montana, and Wyoming.
- Built and maintained impactful relationships with key wholesaler partners, increasing brand awareness and portfolio availability, resulting in 50% volume growth and 20% distribution growth.
- Implemented performance plans and incentive structures for distributors, ensuring clear objectives to drive distribution targets.
- Developed and delivered brand and product education to wholesale and retail customers, supporting company priorities and execution goals.
- Created and presented data-driven pitches to secure new and expanded distribution in key accounts.
- Managed chain execution and programming, resulting in 10,000 incremental cases sold.
Senior Sales Manager
Improper Goods
07.2020 - 01.2021
- Developed and led go-to-market strategy for ready-to-drink (RTD) beverage lines and cocktail bitters.
- Improved and streamlined the DSD distributor network in the Oregon market, maximizing efficiencies and increasing market entry potential.
- Managed territory and accounts, optimizing sales through call trackers, business plans, and strategic direction.
- Secured program features at key regional chains to enhance brand awareness and exposure.
- Coordinated annual pricing and promotional calendars by market, increasing volume by 15% during applicable months.
Pacific Northwest Regional Sales Manager
Lagunitas Brewing Company
01.2012 - 01.2020
- Led a top 5 national brewery in the Pacific Northwest region, encompassing Oregon, Washington, Idaho, Montana, Alaska, and Hawaii.
- Developed and executed annual strategic plans with 20 wholesaler partners to meet company distribution, volume, and revenue targets.
- Recruited and trained a 12-member sales team, generating increased revenue opportunities across 2,400 existing and prospective clients monthly.
- Delivered 650,000 cases and $18 million in annual sales by coordinating business plans and conducting distributor performance reviews.
- Negotiated and established pricing models within the wholesaler network, optimizing company profit margins.
- Mentored and coached the sales team, facilitating achievement of 120% of annual SKU attainment objectives.
- Reduced annual sales representative budget expenditures by 20% through development of ROI-based templates and trackers.
Education
Bachelor of Science (BS) - Sociology
Portland State University
Portland, ORSkills
- Business development expertise
- Regional account management
- Strategic account growth
- Brand development
- Identifying performance gaps
- Budget management
- Information security management
- Constructive performance feedback
- Effective team leadership
Timeline
Sales Consultant
JFB Brokering and Consulting
09.2024 - Current
Oregon Sales Manager, NW Spirits Division
Republic National Distributing Company (RNDC)
03.2022 - 12.2023
Pacific Northwest Regional Sales Manager / National Accounts
Press Premium Alcohol Seltzer
01.2021 - 12.2021
Senior Sales Manager
Improper Goods
07.2020 - 01.2021
Pacific Northwest Regional Sales Manager
Lagunitas Brewing Company
01.2012 - 01.2020
Bachelor of Science (BS) - Sociology
Portland State University
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