Jeff Barker
Seattle,WA
Summary
Proven and experienced sales leader in brand strategy, marketing, design, digital, web, and advertising. Exhibits a highly consultative, client-first approach to building new, long-term business relationships. Systematic and persistent sales planner driven to achieve revenue goals. Performs well in fast-moving, time-sensitive environments. CRM experience in Salesforce, content marketing experience in Pardot and HubSpot CRM, and Sales Hub. Collegial and positive contributor to team culture and shared purpose.
Overview
19
19
years of professional experience
Work History
Director of Growth
Sid Lee/Hornall Anderson Advertising And Design
Seattle, WA
01.2019 - 12.2022
- Took ownership of sales cycle by attracting new clients by innovating and overseeing sales process from prospecting to implementation
- Communicating with clients to understand their needs and offer solutions to their problems
- Preparing and delivering pitches and presentations to potential new clients
- Achieved annual revenue goal of 2.5M to 3.5M in year three
- Added six new ongoing client relationships with combined revenue of 12.5M by year three (exceeded expectations)
Director of Client Partnerships
Northbound Brand Strategy & Design Consultancy
Seattle, WA
07.2017 - 08.2019
- Led implementation of company's first marketing stack integrating WordPress, HubSpot CRM, and SalesHub for sales administration, deal flow, forecasting, and reporting; implemented content marketing strategy including persona development, editorial calendar, and cadence
- Implemented refined positioning and narrowed new business focus resulting in clear lines of business and faster conversion times
- Substantially increased awareness and Northbound's position in market
- Surpassed new business sales goal of 1.5M to 2.2M in first year, added 12 net-new clients
- Increased average engagement by 35%, increased margin contribution by 20%
- Increased market reach and sales footprint
Director of Client Development
Hornell Anderson / Brand Strategy & Design
Seattle , WA
02.2007 - 03.2018
- Working with senior team members to create positive, long-lasting relationships with current and potential clients
- Running outbound campaigns (phone calls, emails, etc.) to create awareness and properly position the firm.
- Maintaining client activities in CRM and translating proposals into ready-to-sign contracts
- Experience design practice group now accounts for 1/3rd of annual revenue and recognizes the firm as national leader in category.
- Successfully achieved annual sales targets for nine out of eleven years through utmost dedication, hard work, and continued commitment to performance excellence.
- Mentored and trained other business development team members to close complex sales and achieve sales goals
Director, Client Development
POP Interactive Strategy & Design
Seattle , WA
01.2004 - 03.2007
- Optimized operational processes using analytics tools to address client-specific metrics.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Represented company at various industry events, meetings and conferences to solidify existing and new client relationships.
- Achieved target of 20% year-over increase in revenue through introduction of brand strategy and print design capabilities to digital only offering
Education
Bachelor of Arts - Communications / Advertising
Washington State University
Pullman, WASkills
- Sales funnel & marketing activities management
- Budget management, proposal development
- Contract negotiation
- Proficient in Salesforce and Hubspot CRM
- Proficient in Microsoft Suite & Google Workspace
- Thought leadership and content creator
Timeline
Director of Growth
Sid Lee/Hornall Anderson Advertising And Design
01.2019 - 12.2022
Director of Client Partnerships
Northbound Brand Strategy & Design Consultancy
07.2017 - 08.2019
Director of Client Development
Hornell Anderson / Brand Strategy & Design
02.2007 - 03.2018
Director, Client Development
POP Interactive Strategy & Design
01.2004 - 03.2007
Bachelor of Arts - Communications / Advertising
Washington State University
Similar Profiles
Keshayous HarrisKeshayous Harris
GXO Logistics Material Handler at Lee AndersonGXO Logistics Material Handler at Lee Anderson
Schneider AdeusSchneider Adeus
Car Washer at Schneider Advertising & DesignCar Washer at Schneider Advertising & Design
George PafitisGeorge Pafitis
Creative Strategist/Associate Creative Director at Bandujo Advertising+DesignCreative Strategist/Associate Creative Director at Bandujo Advertising+Design