Jeff Carano

Co-founded this innovative, award-winning guitar company and developer of patented, licensable features. Developed a cohesive marketing program to establish global brand awareness and name recognition. Established guitar production sources overseas (Indonesia), and introduced products to the U.S. and international markets. Responsible for all business, financial operations, as well as sales and marketing activities.

Guided the transformation of the company into a globally recognized supplier of proprietary guitar hardware technology. Developed international distribution channels and partnerships in the EU and Japan. Initiated proprietary licensing partnerships for our innovative IP. Implemented a growing OEM program with prestigious guitar brands (Fender Aerodyne, ESP LTD, Washburn, Harley Benton, Gibson-Epiphone, Tobias).

Created marketing materials, including press releases, composed content, and videos for websites (www.babiczguitars.com), as well as all promotional literature. Oversaw a robust artist relations program interacted directly with high-profile international artists such as Todd Rundgren, ZZ Top, Spyro Gyra, among many others.

• Responsible for all business operations of "ChocoVision Corp," an innovative developer of hi-tech confectionery equipment. "ChocoVision Corp." is a division of IIC. Reported directly to the CEO of the parent company on all operational, sales, marketing, and financial aspects of the division. Developed marketing programs to establish global brand awareness and name recognition. Implemented full-scale automated ERP systems, developed "JIT" inventory programs, and procurement procedures for materials to integrate with production management. Oversaw New Product Development programs, and developed associated marketing plans. Led the company from a period of sustained losses and negative cash flow to over 20% operational profitability, and 30% annual growth. I traveled extensively internationally to establish productive distribution outlets in Japan, Indonesia, Korea, and the UK. Developed several domestic distribution programs to triple annual U.S. sales.

• Performed with several top-rated bands in the Hudson Valley of NY at literally hundreds of live shows, festivals, and events.

• Developed business and sales pro-formas for this pro-audio repair center. Implemented a full scale automated accounting system, developed a retail network of clients and artists to triple annual sales. Developed all promotional materials and marketing programs.

• Reported directly to the CEO (Henry Juszkiewicz, Gibson Guitars) on all aspects of this innovative electric guitar and bass manufacturer. Managed production teams and MRP programs to successfully implement efficient schedules, coordinated all sales/marketing and artist relations programs. Oversaw all accounting/financial aspects of the company‘s operations. Implemented corporate directives relating to brand awareness and market positioning. Traveled extensively to establish productive domestic and international sales avenues.