Jeff Clark

Skills & Qualifications:

• Sales Performance:
• Drive sales and meet or exceed monthly and quarterly sales targets for Hurley products.
• Promote and sell Hurley products, including surf gear, apparel, footwear, and accessories, to individual customers or retail partners.
• Understand customer needs and recommend products based on their lifestyle or activity preferences.
  

Product Knowledge:

• Stay updated on the latest Hurley products, trends, and technologies to effectively communicate their benefits to customers.
• Provide detailed product information, such as fabric types, product features, and performance benefits, to ensure customers make informed decisions.

Customer Service:

Ensure a high level of customer satisfaction by assisting with product selection, providing personalized recommendations, and addressing customer inquiries.

• Handle returns, exchanges, and any customer service-related issues in a professional manner.

Brand Representation:

• Act as a brand ambassador for Hurley, embodying the company's culture, values, and lifestyle.
• Maintain an active presence in the local surfing, sports, and fashion communities to build brand awareness.
• Participate in events, promotions, and sponsorships related to Hurley’s brand.

Sales Experience: Previous experience in retail or sales, especially in fashion, lifestyle, or action sports, is often preferred.

Passion for Surfing and the Hurley Brand: A deep understanding of surfing culture, lifestyle, and the Hurley brand is important for connecting with customers.

Excellent Communication Skills: Ability to engage customers, listen to their needs, and communicate product features clearly.

Team Player: Collaborative approach to working with store staff and other representatives to achieve company goals.

Self-Motivation: Strong drive to meet or exceed sales targets with minimal supervision.

Physical Stamina: As a sales rep, you may spend long hours on your feet and need to help with heavy lifting or setting up displays.

Sales & Product Promotion: Actively engage with customers in-store or online to promote Instinct Surf products, ensuring they understand the value and features of the brand's offerings.
Assist customers in choosing products that fit their surfing needs, preferences, and skill levels.
Demonstrate product knowledge, ensuring customers are informed about the latest models, surfboard designs, and accessories.

Customer Relationship Management: Build and maintain strong, long-term relationships with customers to encourage repeat business.

• Handle customer inquiries, resolve any complaints, and provide solutions to ensure a positive customer experience.
• Offer expert advice and personalized recommendations based on individual customer needs.
  

Sales Targets & Quotas:

• Meet or exceed sales targets set by the company, tracking progress through reports or sales metrics.
• Collaborate with management to develop strategies that can help achieve or surpass sales goals.

Market Research & Feedback: Stay updated on current surfing trends, competitor products, and industry shifts.

• Provide feedback from customers to help improve the product range and overall brand offerings.
• Conduct research on potential new market segments, like different surf locations, growing trends, or emerging surf cultures.

Product Knowledge & Training:

• Maintain an in-depth understanding of the company's surf products, including the latest innovations, materials, and designs.
• Share insights on the best use cases for each product (e.g., types of surfboards for different waves or surfing styles).
• Participate in regular product training sessions to keep up with any new launches or changes in the product line.

Sales Support & Collaboration: Collaborate with other team members, including marketing, customer service, and logistics, to ensure smooth order processing and customer satisfaction.

• Assist in organizing events such as surf demonstrations, promotions, or product launches.
• Manage inventory levels in collaboration with warehouse staff, ensuring products are in stock and available for customers.

Event & Brand Engagement: Attend and represent

• Instinct Surf at surf-related events, competitions, or festivals to promote the brand.
• Build awareness in local surf communities by participating in community outreach or sponsorship opportunities.

Sales Experience: Previous experience in retail or sales, particularly in outdoor or sporting goods, would be beneficial.

Communication Skills: Strong verbal and written communication skills to effectively engage with customers and internal teams.

Problem Solving: Ability to address customer concerns and offer solutions in a way that fosters satisfaction and loyalty.

Team Player: While the role has individual sales goals, being able to work collaboratively with the rest of the team is important.

Adaptability: Ability to stay flexible and adapt in a fast-paced environment, especially during peak sales periods.

• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
• Retained excellent client satisfaction ratings through outstanding service delivery.
• Used customer insights to develop innovative sales strategies to increase sales.
• Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
• Managed customer accounts to secure customer satisfaction and repeat business.
• Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
• Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
• Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
• Negotiated contracts with clients and developed relationships with key personnel.
• Optimized territory coverage by strategically planning routes for maximum efficiency in meeting clients face to face.

• Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
• Managed inventory control, cash control, and store opening and closing procedures.
• Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Assisted with hiring, training and mentoring new staff members.
• Improved customer satisfaction through staff training in customer service and product knowledge.
• Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
• Rotated merchandise and displays to feature new products and promotions.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.