Jeff Farina
Plain City,Ohio
Summary
Dynamic and results-driven professional with extensive experience in the automotive aftermarket. Proven track record in automotive parts and systems knowledge, vendor negotiation and product introductions. Exceptional problem-solving and communication skills, coupled with expertise in Excel and data management, drive significant revenue growth and market expansion. Passionate about delivering innovative solutions in the automotive industry.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Warehouse Distribution Purchasing Manager
JEGS Automotive Inc.
Delaware, Ohio
07.2022 - 09.2025
- Build and maintain relationships with multiple warehouse distribution companies
- Identify opportunities for new business to increase product selection and optimize for maximum profit margin.
- Add 250,000+ product listings to create additional revenue source for company.
- Utilize ACES/PIES data for application and web content.
- Work with internal departments to create and implement new programs and procedures for efficiency and success.
- Monitor product selection, identify growth opportunities within existing market as well as new or parallel markets.
- Negotiate all business details such as pricing, payment terms, discounts, promotions and incentives.
Senior Sourcing Manager
JEGS Automotive Inc.
Delaware, Ohio
06.2021 - 07.2022
- Responsible for the management of the restoration segment of the JEGS Automotive private label business.
- Build and maintain relationships with new and existing vendor suppliers.
- Negotiate business details including payment terms, pricing, discounts, rebates and incentives.
- Manage all data related to product selection and pricing leverage across suppliers.
- Select and introduce new products and brands that align with the JEGS business model.
- Work with and guide multiple internal teams to ensure the success of the category.
- Manage over 25 existing restoration product lines.
- Identify and capitalize on 50+ new relationships within restoration market.
- Create and manage data files to aid sales and marketing.
- Organize product category based on vehicle platform.
- Utilize ACES/PIES data for application and web content.
- Introduce over 3000 new product skus.
Senior Sourcing Manager
Original Parts Group, Incorporated
Seal Beach, Ca.
10.2017 - 05.2021
- Sr. Sourcing manager responsible for managing a team of 10+ sourcing specialists for automotive aftermarket retailer and manufacturer in OEM, restoration and performance markets.
- 3000+ Specialty product introductions and updates annually.
- Cultivate and maintain vendor relationships. Negotiate business details, payment terms, discounts, promotions, rebates and more for 375+partners.
- Manage and guide technical research and support efforts.
- Create and manage all product content and data for website and catalogs using research techniques as well as ACES/PIES data.
- Identify and execute new product manufacturing opportunity.
- Collaborate with domestic and foreign partners for product manufacturing opportunities.
- Identify manufacturing opportunities. Evaluate and negotiate cost for tooling and production. Oversee quality control and approval of final product.
- Develop automation process and protocol for product introduction to ERP and web database.
- Expand company offerings to include 4 new printed catalogs and 7500+ skus.
- Manage fleet of 40 collectible classic cars.
- Coordinate and manage specialty vehicle builds for SEMA trade show and associated marketing partnerships.
- Trade show and event planning
- Represent company in print, web and television marketing.
Sales Manager
Stillen – Steve Millen Sport Parts
Costa Mesa, Ca.
07.2017 - 10.2017
- Sales Manager for automotive aftermarket company specializing in performance products for import and domestic cars and trucks.
- Critical thinking and decision making.
- Staff education, mentoring and motivation.
- Manage and train staff within multiple departments.
- Create sales strategy and work with internal staff to execute.
- Monitor sales reporting on all products to review profits and losses.
- Create and plan promotions to increase visibility within sales channels.
- Build and maintain relationships with vendors to enhance growth.
- Negotiate pricing discounts, payment terms, promotions and more with all outside vendors.
- Ensure all product lines are complete and current.
- Manage escalated customer service situations.
Merchandise Category Manager
Polaris Industries Transamerican Auto Parts/4 Wheel Parts
Compton, Ca.
03.2015 - 06.2017
- Category management for specialty automotive corporation focusing on aftermarket products for truck, Jeep, and off-road vehicles.
- Manage 100+ vendors across multiple categories valued at $25+ million in sales.
- Multi-tasking, critical decision making, attention to detail, communication skills, and organizational skills.
- Data preparation, reporting and analysis via Excel and internal programs.
- Utilize ACES/PIES data for application and web content.
- Ensure relevant products are available for sale through multiple channels – 80+ Retail stores, multiple websites, call centers.
- Build and maintain relationships with vendors to enhance growth.
- Ensure all product lines are complete and current to maximize sales.
- Coordinate sales and schedules for print and web advertising.
- Plan and execute consumer facing promotions to enhance visibility.
- Design and maintain retail store displays.
Research and Development
Original Parts Group Incorporated
Seal Beach, Ca.
05.1998 - 03.2015
- Sourcing new products to be sold through multiple retail channels for automotive aftermarket specializing in restoration, OEM, and performance products.
- Utilize research skills as well as ACES/PIES data for application and web content.
- Initiate, build and maintain relationships with manufacturers and vendors.
- Create unique copy and content for multiple printed catalogs and company website.
- Technical advisor to sales staff.
- Negotiate business details with outside vendors and manufacturers; including pricing, discounts, promotions and more.
- Manufacturing and testing new automotive products.
- Marketing and merchandising.
- Planning and attending SEMA trade show and various industry events, retail sales, warehouse management, staff education.
Education
High School -
Saint John Bosco High School
Bellflower, CaBachelor's Degree -
California State University
Long Beach, CaAssociate Degree -
Cypress College
Cypress, CaCertification
Class A Commercial Drivers License
References
Available upon request.
Key Strengths
- Microsoft Word
- Outlook
- Excel
- Power Point
- Crystal Reports
- Photoshop
- Engine repair
- Metal fabrication
- Welding
- Hydraulics
- Electrical repair
- Problem solving
- Painting
- Auto Repair
- Communication
- Product knowledge
Affiliations
- SEMA / ARMO Select Committee volunteer - 2020-present
References
References available upon request.
Timeline
Warehouse Distribution Purchasing Manager
JEGS Automotive Inc.
07.2022 - 09.2025
Senior Sourcing Manager
JEGS Automotive Inc.
06.2021 - 07.2022
Senior Sourcing Manager
Original Parts Group, Incorporated
10.2017 - 05.2021
Sales Manager
Stillen – Steve Millen Sport Parts
07.2017 - 10.2017
Merchandise Category Manager
Polaris Industries Transamerican Auto Parts/4 Wheel Parts
03.2015 - 06.2017
Research and Development
Original Parts Group Incorporated
05.1998 - 03.2015
High School -
Saint John Bosco High School
Bachelor's Degree -
California State University
Associate Degree -
Cypress College
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