Jeff Feinberg
Summary
Dynamic Marketer with a strong background in cybersecurity, campaign marketing, data analytics, and B2B SaaS sales. Demonstrated success in strategic planning and campaign management, leading to significant improvements in brand visibility. Committed to executing high-impact marketing programs while fostering collaboration within teams. Seeking to leverage extensive expertise to further enhance marketing initiatives.
Overview
8
8
years of professional experience
Work History
Field Marketing Manager
UpGuard
01.2023 - 01.2025
- Launched and executed a strategic global field marketing program that maximized pipeline, revenue, and customer retention in each region, i.e., North America, EMEA, and APAC.
- Managed and scaled the company field marketing program, growing from $600k to more than $1M in total gross revenue. 97% ROI KPIs/Metrics achieved and maintained at all times.
- Partnered cross-functionally with the sales, customer success, marketing, and product teams to increase brand awareness, drive demand generation, execute company marketing campaigns, enhance product usage, improve customer retention, and close revenue.
- Developed global sales training, pre/post-sales collateral, playbooks, marketing assets, product messaging, and strategic ABM campaigns to maximize lead generation, brand awareness, and pipeline generation.
- Project managed and executed global strategic customer/client advisory board events, large conferences (Black Hat, RSAC, Gartner), partner and company-led webinars, strategic campaigns (Gartner and G2), and account-based marketing initiatives.
- Created KPIs and report to measure program success, including campaign ROI, lead generation, and pipeline growth across each region.
Marketing Operations Analyst
UpGuard
04.2022 - 12.2022
- Managed and optimized marketing automation platforms, CRM systems, sales execution platforms, and data visualization tools to support campaign execution, lead generation, and pipeline reporting.
- Executed strategic GTM campaigns, including Gartner Peer Insights, G2, and new product releases.
- Created KPIs and key marketing performance dashboards, including conversion rate, customer acquisition cost, and lead scoring.
- Collaborated with cross-functional teams, including marketing, creative, sales, and product development teams to ensure data alignment and solution integrations.
Cyber Security Executive
UpGuard
10.2020 - 04.2022
- Collaborated with sales teams to create bespoke solutions addressing technical challenges.
- Hired as the 5th U.S. employee, achieved an annual quota year over year, averaging 114% per quarter, and closed $2 million in gross revenue.
- Grew the largest healthcare client by 28% through a tailored cyber solution, setting up opportunities for future growth.
- Mentored all new hires globally, improving team performance and knowledge transfer.
Business Operations Analyst
Winc
06.2019 - 03.2020
- Managed day-to-day operational functions across business units, logistical teams, and internal solutions to ensure timely execution.
- Established and maintained organizational cadences for product roadmaps and releases.
- Partner closely with sales, marketing, finance, and operations teams to collect data, insights, and inputs for demand forecasting and planning.
Enterprise Risk Finance & Insurance Analyst
Wilbur-Ellis
04.2017 - 06.2019
- Implemented, launched, and managed a new Enterprise Risk Management Information System for global teams.
- Developed risk, finance, and insurance data reporting, and KPI metrics.
- Optimized business intelligence solutions to enhance operations, reduce business, and financial risk.
Education
Bachelor of Arts - Business Administration and Management
California Polytechnic State University, San Luis Obispo
San Luis Obispo, CASkills
- (CRM) Salesforce
- (Analytic Tools) Google, Looker, Tableau, SQL, Oracle BI
- (Sales) Outreach, Gong, Zoominfo
- (Marketing) Marketo, Hubspot
- Event Management
- Budgeting and Allocation
- Campaign Management
- Asana
- MEDDPICC/Sandler Sales Methodology
Timeline
Field Marketing Manager
UpGuard
01.2023 - 01.2025
Marketing Operations Analyst
UpGuard
04.2022 - 12.2022
Cyber Security Executive
UpGuard
10.2020 - 04.2022
Business Operations Analyst
Winc
06.2019 - 03.2020
Enterprise Risk Finance & Insurance Analyst
Wilbur-Ellis
04.2017 - 06.2019
Bachelor of Arts - Business Administration and Management
California Polytechnic State University, San Luis Obispo
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