Summary
Overview
Work History
Education
Skills
Projects
Awards
Timeline
Generic
Jeff Felton

Jeff Felton

Waukee,IA

Summary

Professional marketing strategist with proven track record in driving successful campaigns and optimizing brand presence. Skilled in cross-functional collaboration, content creation, and digital marketing strategies, ensuring alignment with business goals. Adaptable team player known for delivering results and thriving in fast-paced environments. Renowned for creativity, analytical thinking, and strong communication skills.

Overview

26
26
years of professional experience

Work History

Marketing Producer

TEGNA
10.2023 - Current
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Mentored junior team members offering guidance on best practices in marketing production techniques.
  • Provided leadership on creative direction for various marketing projects ensuring consistent branding elements.
  • Managed event planning and coordination efforts to ensure seamless execution and positive brand exposure.
  • Streamlined internal communications between departments ensuring a consistent messaging strategy.
  • Boosted customer engagement with the implementation of innovative social media initiatives.

Filmmaker

Holmes Murphy
01.2018 - 01.2023
  • Oversee all videos for 10 different brands and a company of over 1000 employees
  • Marketing specialist for corporate communications
  • Work with both clients and sales staff to excel sales and give clients a piece of mind
  • Created a team environment that led to benefits for the company

Director of Photography

Bing Bang
12.2016 - 01.2018
  • In charge of a staff of 4 shooters/editors
  • Crafted visually compelling stories by utilizing advanced camera techniques and equipment for various productions.
  • Ensured consistent visual storytelling across multiple platforms by developing comprehensive style guides for video content creation.
  • Implemented innovative filming approaches that pushed the boundaries of traditional cinematography techniques for unique visual experiences.
  • Utilized post-production software for color grading and editing purposes, creating polished final products that met client expectations.
  • Managed complex shooting schedules, ensuring timely completion of projects while maintaining high artistic standards.

Director/Editor, Project Manager, Creative Team

Flying Hippo/Push Branding
12.2014 - 12.2016
  • Concept, storyboard, and executing various size video productions
  • Working with web developers and Art Directors to align brands with the video and overall concepts
  • Pre-production meetings with clients, managing expectations, post production meetings, and strategy planning
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

Director/Editor, Project Manager

Blur MediaWorks
07.2012 - 12.2014
  • Collaborate with clients on concept and vision, to ensure a clear message goes out to the targeted audience
  • Develop production workflows including, storyboards, animation mockups, and production schedules
  • Coordinate with clients through the post production process
  • Edit, animate, and deliver product to clients across all platforms

Photojournalist

WHO-TV
05.1999 - 07.2012
  • Coordinate with producers and reporters for daily content
  • Capture, edit, and set up live remotes daily
  • Maintain relationships with state and business leaders
  • Deliver great stories with powerful visuals daily
  • Collaborate with photography staff on newest trends, and storytelling technique

Education

Bachelor of Arts - Mass Comunications

Illinois State University
Normal, IL
05-1999

Skills

  • Proficient in NLE's
  • Specialty in Adobe
  • Animation expertise
  • Proficient in cameras
  • Team collaboration
  • Celebrating victories
  • Social media strategy
  • Creative direction
  • Problem-solving

Projects

Flying Hippo - "Box-Breaking Brand-Making" on Vimeo  https://vimeo.com/165618331

Prelude - A New Beginning on Vimeo  https://vimeo.com/138895994

Locusic - Marketing Video - Short Version on Vimeo  https://vimeo.com/118285648

Flying Hippo - "Dance Again" on Vimeo  https://vimeo.com/201447476

50 Years a Farmer - https://vimeo.com/224518175

Warehouse AMS 90th - https://vimeo.com/211683613 autoplay=1&muted=1&stream_id=Y2xpcHN8MjA0MDc0MzV8aWQ6ZGVzY3xbXQ%3D%3D

Awards

2 National Edward R. Murrow Awards, 4 Regional Emmy Awards, 2 Telly Awards.

Timeline

Marketing Producer

TEGNA
10.2023 - Current

Filmmaker

Holmes Murphy
01.2018 - 01.2023

Director of Photography

Bing Bang
12.2016 - 01.2018

Director/Editor, Project Manager, Creative Team

Flying Hippo/Push Branding
12.2014 - 12.2016

Director/Editor, Project Manager

Blur MediaWorks
07.2012 - 12.2014

Photojournalist

WHO-TV
05.1999 - 07.2012

Bachelor of Arts - Mass Comunications

Illinois State University

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Jeff Felton