Jeff Forvour
New York
Summary
Event professional with over a decade of experience building experiential activations in the Gaming Industry, that drive incremental company growth and customer engagement. After building the Events Division at FanDuel over the last 9+ years, and launching groundbreaking campaigns like FanDuel FanFest and Superstar Showdown, I'm looking to bring my creativity and expertise to other gaming companies looking to break ground in the experiential space.
Overview
11
11
years of professional experience
Work History
Director of Events and Activations
FanDuel
09.2015 - 12.2024
- Built the Events Division within FanDuel, managing a portfolio of over $15M in budget and 20-30 campaigns annually.
- Developed industry first strategies like Superstar Showdown, FanDuel FanFest, and The FanDuel Party, that earned high rates of customer engagement and millions of media impressions, while driving millions of dollars of incremental value via customer acquisition, reactivation, and retention.
- Revamped the strategy for our paid event campaigns and increased their profitability by 2X in their first year, and by a minimum of 20-30% annually from 2019-2024.
- Built and managed all street team campaigns, bar partnership programs, and stadium activations, while developing successful in-person promotional mechanics to help drive customer acquisition and reactivation.
- Led talent sourcing and negotiations for national musical acts, high-profile athletes, and celebrities, to appear and/or perform at FanDuel events.
Promotions Manager
Tropicana and Virgin Online Casino
03.2014 - 09.2015
- Designed and coordinated engaging promotional campaigns for that helped the company grow by 33% and become one of the industry leaders.
- Created all customer facing promotions and managed the entire process from strategy and design, to creative and post-analysis, that led to the company reaching record actives and retention rates.
- Winner of the iGaming Award for best marketing/promotional campaign for 2014.
- Built and maintained a comprehensive mechanics library, consisting of over 80 promotion types and variations.
- Managed additional Brand and Acquisition initiatives, including promotional event planning, corporate sponsorship opportunities, and grassroots marketing campaigns.
Education
Bachelor of Arts - Marketing
Rowan University
Glassboro, NJ05-2007
Skills
- Event and Activation Strategy
- Event Production and Management
- Budget and P&L Management
- Talent Sourcing and Management
- Event Marketing
- Event Creative and Brand Strategy
- Street Team and Bar Partner Management
- Sponsorship Acquisition and Management
Timeline
Director of Events and Activations
FanDuel
09.2015 - 12.2024
Promotions Manager
Tropicana and Virgin Online Casino
03.2014 - 09.2015
Bachelor of Arts - Marketing
Rowan University
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