Summary
Overview
Work History
Education
Skills
Websites
Career Experience
Personal Information
Timeline
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Jeff Goldman

Boca Raton,FL

Summary

Result-driven, passionate and accomplished professional with extensive experience in managing the development and delivery of impactful creative marketing across all channels. Successfully grown marketing agencies, boosting revenue and effectively managing projects. Recognized for formulating and implementing insightful strategies that engage target audiences, drive brand awareness and increase sales. Proven excellence in developing compelling brand stories and messaging across all platforms. A 25-year track record of strengthening ties with clients, agency leadership and entire creative teams to lead the conception and development of campaigns across all media. Excel at staying up to date with the latest innovations and industry trends.

Overview

32
32
years of professional experience

Work History

Associate Creative Director

Brown Parker & DeMarinis Advertising
01.2014 - 01.2024
  • Transforming a small healthcare marketing agency into prominent national player to drive exponential growth and market expansion
  • Formulating and implementing innovative campaigns that harness the power of unexpected solutions within industry and deliver remarkable results
  • Earned 900+ million impressions, generated 75k+ new patient leads per year across 80 West Coast communities for Adventist Health with the “Made for More” campaign
  • Masterfully used all media, new and traditional, to increase “heads in beds” system wide at a time when competitors were losing patients
  • Thousands of lives saved in California alone, directly attributed to our strategic work targeting consumers with health risks
  • Created the iconic "Someday Starts Today" campaign for Florida Hospital, resulting in a sustained rise in patient counts for Central Florida’s #1 health system, surpassing all expectations.

Associate Creative Director

Generation App
01.2011 - 01.2013
  • Delivered consulting services to multiple small companies and brands, provided support for growth and development
  • Successfully facilitated the expansion of education company Learning Sciences International into three new states
  • Achieved 10,000+ e-book sales in single day, assisting a first-time author in launching a self-published e-book
  • Created and implemented a national media tour, including an appearance on the Howard Stern Radio Show.

Principal/Creative Director

Russell Shaw
01.2005 - 01.2011
  • Developed and executed winning strategies to understand and solve the challenges of the most challenging clients
  • Helped win, then co-manage, accounts for high-profile clients, including AOL, Southwest Airlines, Seton Family of Hospitals, Environmental Defense and the American Heart Association by delivering exceptional results and surpassing client expectations every day
  • Generated more than $4M in yearly billings and expanded the team to thirteen full-time employees by fueling the continual development of the ad agency within a span of just five years.

Senior Writer

Sabatino/Day
06.2004 - 07.2005

● Developed strategy, creative direction and fulfillment for industry leaders such as Emerson, LexisNexis and Pioneer.

● Created branded entertainment campaigns that extended beyond advertising.

● Gained experience in the entertainment industry.

Creative Director

Innis Maggiore Group
01.2000 - 06.2004

● Grew a local $11 million agency into a $39 million regional player, earning the title "Ohio's Fastest Growing Agency" by Advertising Age for two consecutive years.

● Led the creative for most pitches, including the win of Microsoft's entire MSN direct mail account.

● Earned the agency's first national creative awards.

Copywriter

Rives Carlberg
07.1995 - 01.2000

● Led national and regional accounts, including KFC, Jiffy Lube, Compaq, Igloo, Rheem, the Houston 2012 Olympic Committee, The Houston Chronicle and Texas Commerce Bank.

● Gained trusted relationships with my clients and learned the finer points of client services.

Copywriter

Howell Boyd Advertising
04.1994 - 07.1995

● Head writer for Corona beer, Shiner Bock and several resorts throughout Texas and Mexico.

● In addition to the expected copy duties, I also worked with musicians and music houses, writing the lyrics for national Corona jingles.

Copywriter

Wright & Company
03.1992 - 04.1994

● Lead writer on Dolphin Cruise Lines, Majesty Cruise Lines, Bayport Restaurant Group and Divi Resorts.

Education

Skills

  • Advertising & marketing
  • Building client relationships
  • Time management
  • Data-driven decision making
  • Team building
  • Strategic Thinking
  • Creative vision
  • Content Strategy

Career Experience

  • Associate Creative Director, Brown Parker & DeMarinis Advertising, Boca Raton, FL, 01/01/2014, 01/01/2024, Transforming a small healthcare marketing agency into prominent national player to drive exponential growth and market expansion. Formulating and implementing innovative campaigns that harness the power of unexpected solutions within industry and deliver remarkable results. Earned 900+ million impressions, generated 75k+ new patient leads per year across 80 West Coast communities for Adventist Health with the “Made for More” campaign. Masterfully used all media, new and traditional, to increase “heads in beds” system wide at a time when competitors were losing patients. Thousands of lives saved in California alone, directly attributed to our strategic work targeting consumers with health risks. Created the iconic "Someday Starts Today" campaign for Florida Hospital, resulting in a sustained rise in patient counts for Central Florida’s #1 health system, surpassing all expectations.
  • Generation App, Miami, FL, 01/01/2011, 01/01/2013, Delivered consulting services to multiple small companies and brands, provided support for growth and development. Successfully facilitated the expansion of education company Learning Sciences International into three new states. Achieved 10,000+ e-book sales in single day, assisting a first-time author in launching a self-published e-book. Created and implemented a national media tour, including an appearance on the Howard Stern Radio Show.
  • Principal/Creative Director, Russell Shaw, Austin, TX, 01/01/2005, 01/01/2011, Developed and executed winning strategies to understand and solve the challenges of the most challenging clients. Helped win, then co-manage, accounts for high-profile clients, including AOL, Southwest Airlines, Seton Family of Hospitals, Environmental Defense and the American Heart Association by delivering exceptional results and surpassing client expectations every day. Generated more than $4M in yearly billings and expanded the team to thirteen full-time employees by fueling the continual development of the ad agency within a span of just five years.

Personal Information

Title: Associate Creative Director/Senior Writer

Timeline

Associate Creative Director

Brown Parker & DeMarinis Advertising
01.2014 - 01.2024

Associate Creative Director

Generation App
01.2011 - 01.2013

Principal/Creative Director

Russell Shaw
01.2005 - 01.2011

Senior Writer

Sabatino/Day
06.2004 - 07.2005

Creative Director

Innis Maggiore Group
01.2000 - 06.2004

Copywriter

Rives Carlberg
07.1995 - 01.2000

Copywriter

Howell Boyd Advertising
04.1994 - 07.1995

Copywriter

Wright & Company
03.1992 - 04.1994

Jeff Goldman