Result-driven, passionate and accomplished professional with extensive experience in managing the development and delivery of impactful creative marketing across all channels. Successfully grown marketing agencies, boosting revenue and effectively managing projects. Recognized for formulating and implementing insightful strategies that engage target audiences, drive brand awareness and increase sales. Proven excellence in developing compelling brand stories and messaging across all platforms. A 25-year track record of strengthening ties with clients, agency leadership and entire creative teams to lead the conception and development of campaigns across all media. Excel at staying up to date with the latest innovations and industry trends.
● Developed strategy, creative direction and fulfillment for industry leaders such as Emerson, LexisNexis and Pioneer.
● Created branded entertainment campaigns that extended beyond advertising.
● Gained experience in the entertainment industry.
● Grew a local $11 million agency into a $39 million regional player, earning the title "Ohio's Fastest Growing Agency" by Advertising Age for two consecutive years.
● Led the creative for most pitches, including the win of Microsoft's entire MSN direct mail account.
● Earned the agency's first national creative awards.
● Led national and regional accounts, including KFC, Jiffy Lube, Compaq, Igloo, Rheem, the Houston 2012 Olympic Committee, The Houston Chronicle and Texas Commerce Bank.
● Gained trusted relationships with my clients and learned the finer points of client services.
● Head writer for Corona beer, Shiner Bock and several resorts throughout Texas and Mexico.
● In addition to the expected copy duties, I also worked with musicians and music houses, writing the lyrics for national Corona jingles.
● Lead writer on Dolphin Cruise Lines, Majesty Cruise Lines, Bayport Restaurant Group and Divi Resorts.