Jeff Hansen
Cedar Hills,UT
Summary
Dynamic marketing executive with a proven track record at Johnny's Fine Foods, excelling in strategic planning and product development. Expert in driving brand visibility and operational excellence, while fostering team collaboration. Adept at leveraging market insights to innovate and enhance product offerings, resulting in significant revenue growth.
Overview
26
26
years of professional experience
Work History
President
Johnny's Fine Foods
01.2024 - Current
- Developed and implemented strategic initiatives to enhance product offerings and market presence in Retail and Club accounts.
- Led cross-functional teams to streamline operations, improving overall efficiency and collaboration.
- Established key performance indicators to measure success and drive continuous improvement across departments.
- Cultivated relationships with suppliers and distributors to optimize supply chain effectiveness and reduce costs.
- Sales Director for all Costco accounts
- Directed development of all new products and packaging.
Vice President of Marketing
Johnny's Fine Foods
06.2011 - 12.2023
- Developed all new products, packaging for Retail and Club accounts
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams to align marketing initiatives with organizational goals and drive revenue growth.
- Analyzed market trends and consumer insights to identify opportunities for product innovation and positioning. Extensive work with Nielsen, IRI and SPIN reports.
- Managed multi-channel marketing campaigns, optimizing digital presence through SEO, PPC, and social media strategies.
Vice President of Marketing
Bear Creek Country Kitchens
10.1999 - 06.2011
- Developed and executed marketing strategies to enhance brand visibility and market penetration for both dry and liquid products in Retail and Club accounts. Key accounts: Kroger, Wal Mart, Costco, Publix, Safeway/Albertson's, Winco.
- Analyzed market trends and consumer insights to identify opportunities for product innovation and positioning.
- Worked directly with all Costco accounts including sales, product development and marketing.
- Fostered relationships with key stakeholders, including vendors, partners, and media outlets to amplify brand messaging.
- Mentored marketing team members, fostering professional development and enhancing departmental performance.
Education
MBA - Strategic Management
Brigham Young University
Provo, UT04-1997
Skills
- Sales & Marketing leadership & development
- Leadership team building
- Product development & research
- Strategic planning, pricing strategies
- Operational and sourcing excellence
- Organizational leadership
Timeline
President
Johnny's Fine Foods
01.2024 - Current
Vice President of Marketing
Johnny's Fine Foods
06.2011 - 12.2023
Vice President of Marketing
Bear Creek Country Kitchens
10.1999 - 06.2011
MBA - Strategic Management
Brigham Young University