Emmanuel Castaneda
Pepsi Beverages
Highland,CA
6
years of professional experience
Experienced leader seeking a role at Pepsi Beverages to lead sales teams to positive revenue growth and customer expectations. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong client relationships and adapting to dynamic market conditions for sustained success.
Work History
Merchandising Team Lead
1 Year 8 Months- Lead and managed 30 direct reports of merchandiser teammates that maintained stock levels for high-demand items across 100+ key accounts.
- Managed $2.1MM in direct labor.
- Oversaw and collaborated with territory that accounted for $44.2 MM in gross revenue, $9.6 MM in marginal revenue, and 2.1 MM cases.
- Provided training to new team members on merchandising best practices, enhancing overall team performance.
- Ensured compliance with company guidelines for pricing, signage, and safety standards in all merchandising activities.
- Enhanced customer experience by providing exceptional service while maintaining a well-organized sales floor environment.
Sales Management Designate
1 Year 7 Months- Provided regular sales forecasts and update to sales representatives, ensuring alignment of efforts towards achieving market expectations.
- Supported roles of Merchandising Manager, Delivery Supervisor, Warehouse Supervisor, and Sales District Leader.
- Managed both Large and Small Format territory sales teams, drove sales by holding sales representatives accountable for priorities in banners being sold in and executed.
- Built and maintained excellent customer relationships through improved service inquiries and going above and beyond to gain display space.
- Created QR code trackers to help communicate sales tools.
- Organized a new sales representative onboarding process to improve knowledge of the role and fully understand the business.
Program Specialist
8 Months- Worked alongside other professionals to outline and implement program plans and objectives.
- Managed and coordinated 10 events on campus for student body.
- Member of the Activities and Leadership committee on campus to help students become leaders, network with alumni, and help them define their type of leadership.
- Maintained regular communication between departments via email and phone calls to coordinate event logistics.
- Evaluated program operations, successes and deficiencies to identify concerns and recommend strategies to enhance processes and elevate results.
Donor Relations Assistant
3 Years 9 Months- Assisted with donor stewardship activities, coordination of donor mailings, donor outreach calls.
- Participated in professional networking with current donors at the university on behalf of University Advancement.
- Assisted with the Advancement team in various tasks to help launch CSUSB's "Our Defining Moment" $200 million campaign.
- Coordinated the execution and editing of student scholarship thank-you letters.
- Monitored social media and online sources to identify potential donors.
- Aided in the planning and day of activities for the annual Paws For Gratitude event.
Marketing Intern
3 Months- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Contributed to email campaigns, creation of webinar event of over 500 participants for California Climate Initiative, and communicated with multiple executives to inform and participate in the company's event.
- Created proposals and organized pursuit documentation to support marketing staff.
Education
MBA - Business Administration
- Dean's List 2024
- 3.5 GPA
Bachelor of Business Administration - Marketing
- Dean's List 2019-2023, with 3.75 GPA.
- Received the Century 21 Lois Lauer Realty Scholarship, Richard C. Moseley Marketing Scholarship, Obershaw Scholarship for Business, Sports and Entertainment Marketing Scholarship, and Banner Bank Scholarship.
- Brotherhood and Alumni chairman of Kappa Sigma Fraternity and led the organization to increase participation in brotherhood events and regained alumni affiliations.
Skills
Field sales management
Business to Business Sales
Team collaboration
Relationship building
Tableau reporting
Team leadership
Staff training and development
Goal setting
Performance evaluations
Negotiation
Timeline
Merchandising Team Lead
Pepsi Beverages
03.2025 - CurrentRead More
Sales Management Designate
Pepsi Beverages
07.2023 - 02.2025Read More
Program Specialist
ASI CSUSB
10.2022 - 06.2023Read More
Marketing Intern
Esri
05.2022 - 08.2022Read More
Donor Relations Assistant
California State University, San Bernardino
09.2019 - 06.2023Read More
University of Arizona Global Campus
MBA from Business Administration
Read More
California State University - San Bernardino
Bachelor of Business Administration from Marketing
Read More