Summary
Overview
Work History
Education
Skills
Timeline
Generic

Emmanuel Castaneda

Highland,CA

Summary

Experienced leader seeking a role at Pepsi Beverages to lead sales teams to positive revenue growth and customer expectations. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong client relationships and adapting to dynamic market conditions for sustained success.

Overview

6
6
years of professional experience

Work History

Merchandising Team Lead

Pepsi Beverages
03.2025 - Current
  • Lead and managed 30 direct reports of merchandiser teammates that maintained stock levels for high-demand items across 100+ key accounts.
  • Managed $2.1MM in direct labor.
  • Oversaw and collaborated with territory that accounted for $44.2 MM in gross revenue, $9.6 MM in marginal revenue, and 2.1 MM cases.
  • Provided training to new team members on merchandising best practices, enhancing overall team performance.
  • Ensured compliance with company guidelines for pricing, signage, and safety standards in all merchandising activities.
  • Enhanced customer experience by providing exceptional service while maintaining a well-organized sales floor environment.

Sales Management Designate

Pepsi Beverages
07.2023 - 02.2025
  • Provided regular sales forecasts and update to sales representatives, ensuring alignment of efforts towards achieving market expectations.
  • Supported roles of Merchandising Manager, Delivery Supervisor, Warehouse Supervisor, and Sales District Leader.
  • Managed both Large and Small Format territory sales teams, drove sales by holding sales representatives accountable for priorities in banners being sold in and executed.
  • Built and maintained excellent customer relationships through improved service inquiries and going above and beyond to gain display space.
  • Created QR code trackers to help communicate sales tools.
  • Organized a new sales representative onboarding process to improve knowledge of the role and fully understand the business.

Program Specialist

ASI CSUSB
10.2022 - 06.2023
  • Worked alongside other professionals to outline and implement program plans and objectives.
  • Managed and coordinated 10 events on campus for student body.
  • Member of the Activities and Leadership committee on campus to help students become leaders, network with alumni, and help them define their type of leadership.
  • Maintained regular communication between departments via email and phone calls to coordinate event logistics.
  • Evaluated program operations, successes and deficiencies to identify concerns and recommend strategies to enhance processes and elevate results.

Donor Relations Assistant

California State University, San Bernardino
09.2019 - 06.2023
  • Assisted with donor stewardship activities, coordination of donor mailings, donor outreach calls.
  • Participated in professional networking with current donors at the university on behalf of University Advancement.
  • Assisted with the Advancement team in various tasks to help launch CSUSB's "Our Defining Moment" $200 million campaign.
  • Coordinated the execution and editing of student scholarship thank-you letters.
  • Monitored social media and online sources to identify potential donors.
  • Aided in the planning and day of activities for the annual Paws For Gratitude event.

Marketing Intern

Esri
05.2022 - 08.2022
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Helped with planning and hosting of marketing events.
  • Collaborated with team members to help expand marketing channels.
  • Contributed to email campaigns, creation of webinar event of over 500 participants for California Climate Initiative, and communicated with multiple executives to inform and participate in the company's event.
  • Created proposals and organized pursuit documentation to support marketing staff.

Education

MBA - Business Administration

University of Arizona Global Campus
08-2025

Bachelor of Business Administration - Marketing

California State University - San Bernardino
San Bernardino, CA
05-2023

Skills

  • Field sales management
  • Business to Business Sales
  • Team collaboration
  • Relationship building
  • Tableau reporting
  • Team leadership
  • Staff training and development
  • Goal setting
  • Performance evaluations
  • Negotiation

Timeline

Merchandising Team Lead

Pepsi Beverages
03.2025 - Current

Sales Management Designate

Pepsi Beverages
07.2023 - 02.2025

Program Specialist

ASI CSUSB
10.2022 - 06.2023

Marketing Intern

Esri
05.2022 - 08.2022

Donor Relations Assistant

California State University, San Bernardino
09.2019 - 06.2023

MBA - Business Administration

University of Arizona Global Campus

Bachelor of Business Administration - Marketing

California State University - San Bernardino

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