Jeff Johnson
Dearborn,MI
Summary
Professional writer experienced in crafting compelling, persuasive content for diverse audiences. Skilled in developing creative strategies, editing, and ensuring brand consistency across all mediums. Known for effective collaboration with teams, adaptability to changing project needs, and delivering impactful results.
Overview
25
25
years of professional experience
Work History
Senior Copywriter
VML
07.2021 - Current
- As part of the Ford MYCO team, I devised online copy for Ford F-150 and Super Duty brands adhering to employers' overarching brand identity.
- Collaborated with the design team to create visually appealing and effective ad campaigns.
- Transformed complex information into easily digestible information tailored for specific audience segments.
- Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
Senior Copywriter
Latcha+Associates
05.2012 - 03.2020
- Led copywriting duties for the Ford Service team, creating more than 400 videos surpassing over 10 million views.
- Writer for domestic dealer brochures.
- Developed targeted service, parts, and accessories marketing campaigns, along with social media advertising for Audi of America.
Senior Copywriter
Organic Inc.
01.2010 - 09.2012
- Crafted digital work for Daimler-Chrysler including RAM truck and Dodge Challenger embracing brand personality.
- Tasked with creating website and promotional content for Hilton Worldwide Hotels and Resorts.
- Wrote memorable taglines that helped establish brand identity and set products apart from competitors.
Copywriter
Campbel-Ewald
03.2009 - 09.2010
- Created promotional and customer relationship management (CRM) content for interactive and direct marketing.
- Content included email handraisers, promotional marketing for both online and direct mailing, as well as dealership signage.
Copywriter
Auto Club of America AAA
01.2008 - 08.2009
- Worked as a team with AD to develop and implement new creative direction for AAA.com.
- Drafted copy targeting AAA members to increase sales in travel, insurance, and membership retention.
- Partnered with Disney and Trafalgar Worldwide Vacations.
- Mediums included print, web, emails, direct marketing.
Senior Copywriter
Wunderman/Team Detroit
08.2003 - 11.2008
- As part of the Ford and Lincoln team, I devised copy for select Ford and Lincoln brand vehicles.
- Responsible for all feature content, banner ads, microsites, newsletters, and promotional marketing.
- Worked alongside designer to create website layout for easy navigation, and engaging look and feel.
Copywriter
Campbell-Ewald
12.1999 - 05.2002
- At C-E, I wrote for Chevrolet.com worked alongside lead designer to create website layout and content for Chevy Blazer, S-10, and Tahoe models.
- Crafting copy that included headlines, model feature content, web banners, and promotions.
Education
Bachelor of Arts - Communications & Media Studies
Oakland University
Rochester, MISkills
- Digital content writing
- Video scriptwriting
- Social media copywriting
- Exceptional storytelling
- Collaborative team player
- SEO optimization
Timeline
Senior Copywriter
VML
07.2021 - Current
Senior Copywriter
Latcha+Associates
05.2012 - 03.2020
Senior Copywriter
Organic Inc.
01.2010 - 09.2012
Copywriter
Campbel-Ewald
03.2009 - 09.2010
Copywriter
Auto Club of America AAA
01.2008 - 08.2009
Senior Copywriter
Wunderman/Team Detroit
08.2003 - 11.2008
Copywriter
Campbell-Ewald
12.1999 - 05.2002
Bachelor of Arts - Communications & Media Studies
Oakland University
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