Proven sales leader with extensive experience in driving revenue growth and developing high-performing teams. Skilled in strategic market planning, sales forecasting, and budget planning to achieve business objectives. Ready to leverage expertise and strategic vision as Vice President of Sales to support and grow the new team.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Regional Sales Manager Southeast
Glenn Valley Foods
01.2024 - Current
Expanded market share within the territory by identifying growth opportunities and collaborating with cross-functional teams.
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Increased regional sales by implementing strategic market plans and nurturing key client relationships.
Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
Secured the Hawaii market place and placed a broker on the Island to support our needs.
Director of Sales
Sunrise Foodservice
01.2021 - 01.2024
Secured $10M in new business for San Diego market by hiring and nurturing 4 outside sales maximizing productivity and revenue potential by directing staff recruitment and training.
Launched a full line of bakery products via conducting research on the target marketplace.
Drove business growth by establishing and fortifying business relationships with customers.
Ensured success by monitoring performance metrics to gauge the efficacy of strategies.
Director of Sales
CSM / BakeMark
01.2016 - 01.2021
Optimized 45-associate team by orchestrating sales initiatives, liaising with Division Senior VP of Sales to report progress toward objectives in line with $250M budget.
Attained number 1 ranking out of 26 distribution centers through growing sales and gross profits by 9%+ in 3 consecutive fiscal years, overseeing P&L, fiscal year, and EBITDA target functions.
Increased sales productivity and profitability through championing the execution of CRM tools.
Delivered EBITDA targets for 4 consecutive years by supervising the team tasked with overseeing export business operations.
Awarded 2018 Branch of the Year through consistent exceptional performance.
Vice President, Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
01.1991 - 01.2016
Generated $280M in revenue by coordinating operations of division, including multiple sales channels, encompassing national accounts and 45 territories.
Developed organization with 50+ sales managers in addition to sales support units by conducting field training of sales representatives to support account planning and management.
Achieved number 1 ranking out of 54 nationwide in annual sales growth by retaining 100+ national/regional accounts such as Hyatt Hotels, Wings & Things, and San Diego Chargers.
Drove sales by enhancing the application of best practices through coaching, strategizing sales and margin growth while creating sales plans for key prospects in each territory.
Streamlined operations by tracking and analyzing metrics, troubleshooting sales losses, and rebuilding the entire sales organization via recruitment, training, and promotion of talent.
Expanded brand awareness by representing the company at trade shows.
Penetrated new accounts by coaching personnel on consultative sales and go-to-market plans.
Director of Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
Drove 65-member team through managing all sales, marketing, training, and strategy planning.
Optimized $180M organization's operations by spearheading sales operations, focusing on the execution of strategies targeted at account penetration and sustained sales/margin growth.
Streamlined workflow by recruiting and supervising managers and sales staff and developing staff via implementing sales coaching and assisting account executives with major opportunities.
Regional Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
Maximized $135M in annual revenue by driving strategies to develop the company's top-ranked territory, entailing the transfer of $45M in contracts and 17 team members.
Drove opportunity identification via providing coaching to territory managers and executives.
District Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
Cultivated up to $20M in sales per territory through effectively recruiting, training, and managing 10 territory managers and sales executives.
Garnered $2M in annual sales by winning several major accounts, such as Legoland Park.
Achieved number 1 rank as District Sales Manager in the company in 2004 by winning high-value new accounts and retaining customers via collaboration with sales managers.
Standardized work stream by managing sales territory planning, account strategy development, and consultative selling by coaching managers.
Operationalized sales by crafting long-term and immediate sales plans while managing district sales operations plan and budget.
Increased sales by assessing industry trends and product developments to gauge potential to affect markets and provide added value to customers.
Enhanced performance via implementing new sales training methodology for field sales professionals and leveraging value-added support services to further account penetration.
Added client value by maintaining robust relations with clients in spite of various corporate restructures, personnel turnover, and budgetary/resource restrictions.
Education
Business Administration & Marketing
Los Angeles Pierce College
Skills
RVP
VP of Sales
Director of Sales
Regional Sales Manager
Sales Forecasting
Budget Planning
Team Development
MS Office Suite
Drove Revenue
Created Pricing Strategies
Sales presentations
Client relationship management
Certification
Certified Sales Trainer, US Foods
PROFESSIONAL DEVELOPMENT
Sales Management & Product Line TrainingSalesforce CRM Training
Timeline
Regional Sales Manager Southeast
Glenn Valley Foods
01.2024 - Current
Director of Sales
Sunrise Foodservice
01.2021 - 01.2024
Director of Sales
CSM / BakeMark
01.2016 - 01.2021
Vice President, Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
01.1991 - 01.2016
Director of Sales
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
Regional Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
District Sales Manager
US Foods, Inc. (Formerly Alliant and Kraft Foodservice)
CREDIT AND COLLECTION ANALYST at TREEHOUSE FOODS INC (Bay Valley Foods LLC and E.D. Smith Foods Ltd)CREDIT AND COLLECTION ANALYST at TREEHOUSE FOODS INC (Bay Valley Foods LLC and E.D. Smith Foods Ltd)