Jeffrey Laycock
Jeffersonville,IN
Summary
Results-driven SEO specialist with nearly 30 years of experience helping companies across North America, Europe, and the Pacific achieve measurable growth through data-driven strategies. Proven track record of increasing organic traffic by 30%+ and driving revenue growth exceeding 50%. Expert in leveraging advanced SEO tools, AI-powered solutions, and emerging technologies to optimize digital strategies and deliver sustainable business results.
Overview
31
31
years of professional experience
25
25
Certification
Work History
Senior SEO Consultant & Digital Marketing Strategist
Independent Practice
09.2024 - Current
- Day to day, I handle the full mix of SEO work including on page, off page, and technical.
- I research and plan keywords with Ahrefs, SEMrush, and Google tools, then refine strategy using AI platforms like ChatGPT and Jasper.
- I write content, track performance in Google Analytics and Search Console, and share weekly updates with clients that explain progress in plain English.
- Behind the scenes, I run audits with Screaming Frog and BrightLocal, keep sites fast and healthy, and spot growth opportunities before they show up in rankings.
- It is part detective work, part storytelling, and a lot of staying curious about what really moves the needle.
SEO Lead (Senior SEO Specialist)
7 Side Marketing Group
07.2024 - 09.2024
- At 7 Side Marketing Group, I led SEO strategies for more than twenty clients, blending traditional optimization with AI-driven insights.
- I developed keyword and backlink plans that lifted visibility and rankings across multiple industries.
- I also introduced automated reporting systems that cut manual work by 40 percent and gave the team real-time clarity on performance.
- My local SEO work through BrightLocal strengthened each brand's regional reach, while competitive and domain analyses helped us uncover new opportunities for growth and authority.
- Enhanced team productivity through integration of AI-powered SEO tools and automation workflows.
Senior SEO Specialist for North America
Link Lifting
10.2020 - 07.2024
- I managed more than a hundred international clients, guiding SEO campaigns that consistently drove revenue growth of around twenty percent.
- I handled large-scale technical audits, fixed crawl issues, and boosted rankings through smart on page optimization.
- I built content strategies around search intent and latent semantic keywords, which increased engagement by twenty five percent and improved UX performance by half.
- One of my biggest wins was scaling a client from seventy five thousand to over two and a half million monthly visitors in a competitive handgun accessories niche.
- I also led a product launch that generated a million dollars in revenue within six months, while upselling keyword opportunities based on intent data to expand reach and ROI.
- Oslo, Norway
Web Designer / SEO Specialist
Creative Web Concepts
07.2008 - 05.2020
- Each day, I manage everything from on page and off page SEO to technical fixes and keyword planning.
- I use tools like Ahrefs, SEMrush, and Google Analytics to track performance and turn data into clear, client friendly updates.
- I also write content built around search intent and keep every site running fast and healthy.
- Over the years, I've built award winning websites in WordPress, Shopify, and Drupal, even earning a feature in Photoshop User Magazine for my design work.
- Leading a small team, I focus on improving user flow, SEO, and design-a creative mix that keeps traffic growing and clients genuinely excited about their results.
- Largo, FL
Education
Bachelor of Science - Computer Science
Indiana State University
Terre Haute, INSkills
- SEO & Search Marketing
- Search Engine Optimization
- Technical SEO
- Local SEO
- SEO Campaign Execution
- Keyword Research & Strategy
- Competitor Analysis
- Search Analytics
- On-Page Optimization
- Off-Page Optimization
- Content Optimization
- Link Building
- Digital Marketing & Analytics
- Social Media Marketing
- Content Strategy & Creation
- Marketing Automation
- Google Analytics
- Performance Metrics
- A/B Testing
- Conversion Optimization
- Cross-Channel Marketing
- Lead Generation
- E-commerce Optimization
- Technical Expertise & AI Integration
- AI-Driven SEO Solutions
- ChatGPT
- Generative AI for Content Strategy
- Mobile App Optimization
- WordPress
- CMS Platforms
- Database Management
- Marketing Technology Stack Integration
- SEO & Analytics Platforms
- Ahrefs
- SEMrush
- Moz Pro
- Screaming Frog
- Bright Local
- Google Search Console
- Microsoft Excel
- AI-powered SEO tools
- Automation platforms
- AI & Content Technologies
- AI-driven SEO workflow automation
- Optimization tools
- Advanced content strategy
- Social media integration
- Content Management & E-commerce
- Drupal
- Joomla
- DotNetNuke
- Shopify
- WooCommerce
- PrestaShop
- Database Management (MySQL Server)
- Development & Design
- HTML
- CSS
- JavaScript
- Adobe Creative Suite integration
- Mobile App SEO
- Marketing Technology
- Leadership Tools
- HubSpot
- Project management suites
- Cross-functional collaboration tools
- International SEO
- Guest posting
- On-page optimization
- Anchor text optimization
- Keyword mapping
- Internal linking
- URL structure
- Website speed optimization
- Client communication
- Image optimization
- E-commerce SEO
- SEO copywriting
- Link building
- Meta tags optimization
- Semantic search
- Keyword optimization
- Long-tail keywords
- PPC management
- Keyword research
- Content strategy
- SEO proficiency
- XML sitemaps
- Voice search optimization
- Competitor analysis
- Canonicalization
- Content marketing
- User experience
- Google analytics
- Structured data
- HTML and CSS
- Schema markup
- Conversion rate optimization
- Online reputation management
- Broken link building
- Hreflang tags
- Web development
- Affiliate marketing
- Robotstxt management
- Keyword analysis
- KPI reporting
- Project management
- Content development
- Data analysis
- Test planning
- Search engine marketing
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Excellent communication
- Team collaboration
- Creative thinking
- Effective communication
- Verbal and written communication
- Relationship building
Accomplishments
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] through effectively helping with [Task].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Achieved [Result] by introducing [Software] for [Type] tasks.
Certification
My Specializations
Google AI Essentials
Search Engine Optimization (SEO)
Certifications
Search Engine Optimization
Discover the Art of Prompting
Vibe Coding with Cursor AI
Intro to AI Engineering
Maximize Productivity With AI Tools
Use AI Responsibly
Prompt Engineering for Web Developers
Getting Started in Google Analytics
Stay Ahead of the AI Curve
Introduction to AI
ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools
Search Engine Optimization and Content Marketing
Intro to Claude AI
Make the Sale: Build, Launch, and Manage E-commerce Stores
Assess for Success: Marketing Analytics and Measurement
Name Your Brand & Design a Strong Logo with ChatGPT + Canva
Generative AI for Leaders
Behavioral Marketing
What are GPTs and How can they work for my business?
ChatGPT for Creatives: AI for SEO, Marketing & Workflow
Core Competencies
Search Engine Optimization, Technical SEO, Local SEO, SEO Campaign Execution, Keyword Research & Strategy, Competitor Analysis, Search Analytics, On-Page & Off-Page Optimization, Content Optimization, Link Building, Social Media Marketing, Content Strategy & Creation, Marketing Automation, Google Analytics, Performance Metrics, A/B Testing, Conversion Optimization, Cross-Channel Marketing, Lead Generation, E-commerce Optimization, AI-Driven SEO Solutions, ChatGPT & Generative AI for Content Strategy, Mobile App Optimization (Android/iOS), WordPress & CMS Platforms, Database Management, Marketing Technology Stack Integration
Professional Certifications And Continuous Learning
Google AI Essentials, Search Engine Optimization (SEO), Search Engine Optimization, Discover the Art of Prompting, Vibe Coding with Cursor AI, Intro to AI Engineering, Maximize Productivity With AI Tools, Use AI Responsibly, Prompt Engineering for Web Developers, Getting Started in Google Analytics, Stay Ahead of the AI Curve, Introduction to AI, ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools, Search Engine Optimization and Content Marketing, Intro to Claude AI, Make the Sale: Build, Launch, and Manage E-commerce Stores, Assess for Success: Marketing Analytics and Measurement, Name Your Brand & Design a Strong Logo with ChatGPT + Canva, Generative AI for Leaders, Behavioral Marketing, What are GPTs and How can they work for my business?, ChatGPT for Creatives: AI for SEO, Marketing & Workflow
Additional Leadership Experience
- Coached team members on SEO best practices and emerging AI-driven workflows.
- Developed internal documentation and SEO playbooks to standardize campaign execution.
Technical Proficiencies
Ahrefs, SEMrush, Moz Pro, Screaming Frog, Bright Local, Google Analytics, Google Search Console, Microsoft Excel, AI-powered SEO tools and automation platforms, ChatGPT, Generative AI for Content Creation and Keyword Research, AI-driven SEO workflow automation and optimization tools, Advanced content strategy and social media integration, WordPress, Drupal, Joomla, DotNetNuke, Shopify, WooCommerce, PrestaShop, Database Management (MySQL Server), HTML, CSS, JavaScript, Adobe Creative Suite integration, Mobile App SEO (Android/iOS), HubSpot, project management suites, A/B testing platforms, cross-functional collaboration tools
Portfolio Highlights
Alien Gear Holsters, Increased traffic from 75K to 2.5M monthly visitors, Soothe, 30% lift in conversions through UX and SEO synergy, CropKing, 25% organic growth and 40% boost in lead generation, Feeding Littles, Parenting niche authority building and traffic acceleration, Respondent, B2B research platform growth and lead generation enhancement, Hemp Doctor, CBD/wellness industry SEO and compliance optimization, TeamValor, Southern Grace B&B, Ace Per Head, Royal LePage Benchmark, TopDawg, US Green Card Office
Key Achievements And Industry Impact
Transformed client from 75K to 2.5M monthly visitors through strategic SEO implementation, Delivered $1M revenue increase within 6-month product launch timeline, Successfully managed SEO strategies contributing to 1 billion monthly visitors across 250+ websites, Achieved 25% improvement in client retention through strategic relationship management, Managed international client portfolio spanning 10+ countries across 4 continents, Consistently delivered 20% average revenue growth across diverse client budgets, Early adopter and expert implementer of AI-driven SEO strategies and ChatGPT integration, Partnership initiatives featured in Photoshop User Magazine for innovative marketing approaches, Led successful product launches and market penetration strategies in competitive niches, Directed cross-functional teams and managed portfolios exceeding $25,000 monthly budgets, Implemented cutting-edge SEO technologies and automation workflows for enhanced productivity, Maintained expertise in emerging trends through continuous professional development and certification
Personal Information
Title: SEO Specialist
Languages
English
Native or Bilingual
Timeline
Senior SEO Consultant & Digital Marketing Strategist
Independent Practice
09.2024 - Current
SEO Lead (Senior SEO Specialist)
7 Side Marketing Group
07.2024 - 09.2024
Senior SEO Specialist for North America
Link Lifting
10.2020 - 07.2024
Web Designer / SEO Specialist
Creative Web Concepts
07.2008 - 05.2020
Bachelor of Science - Computer Science
Indiana State University