Jeff Livingston
San Diego,CA
Summary
Experienced sales leader with over a decade of success in driving revenue growth, building high-performing teams, and creating strategic sales initiatives to exceed budgeted goals. Proven track record in the hospitality industry, with a strong ability to exceed sales targets and enhance customer satisfaction while creating a positive and unified team dynamic. A proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
17
17
years of professional experience
Work History
Chief Revenue Officer (CRO)
Solar Art Window Film
2023.07 - Current
- Leading the company’s revenue-generating and sales operations
- Implemented strategic sales plans that resulted in significant revenue growth
- Managed and mentored a team of 40 sales professionals including 3 Director of Sales
- Managed the sales team for 11 different offices across the country including but not limited to CA, TX, NY, MA, MI, TN, WA
- Exceeded revenue targets of $48M/year
- Aligned the company and sales force to become an outbound sales organization focused on account based selling and prospecting efforts
- Managed the company’s CRM while creating SOP’s to drive growth and accountability.
Director of Sales
Rancho Bernardo Inn (JC Resorts)
2016.12 - 2023.07
- 287 room, AAA Four Diamond resort with a full service spa and 18 hole championship golf course including 80k sq ft of usable indoor and outdoor meeting space
- Managed a team of 12+ including group rooms coordinators (2), Sales Coordinator (1), Executive Meeting Mangers (2), Sales Mangers (3), Catering Sales Managers (2), and Director of National Accounts (4) while getting them focused on maximizing revenue as a property, not working in silos
- Directed sales activities and initiatives focused on driving room nights, banquet & catering spend, golf tee times and spa revenue within group & catering business
- Delivered over 50k group rooms per year while exceeding revenue expectations in group rooms, banquet & catering F&B, meeting room rental, AV revenue, among other revenue channels
- Developed and executed sales strategies to meet and exceed revenue targets in both group sales and catering sales
- Part of the executive team that created stability for the property during the Covid years of 2020 & 2021
- Part of the executive team that delivered “best year ever” results in 2019, 2022 & 2023
- Gearing the highest revenue numbers each year while managing the property’s budget and forecast
- Built and maintained relationships with key clients and stakeholders
- Managed the team and clients during a property wide renovation that including relocating some groups and events previously booked
- Maintained partnerships with ALHI, Teneo, SD Tourism Authority, among others in generating new business for the property.
Director of Sales and Marketing
Chaminade Resort & Spa (Benchmark Resorts & Hotels)
2013.12 - 2016.12
- Oversaw all sales and marketing efforts for the 156 room AAA Four Diamond, award-winning resort
- Developed marketing campaigns that boosted occupancy and revenue including the properties high mark of group revenue in 2015
- Led a team of 8 to achieve record-breaking sales numbers
- Managed the sales and catering team through a full property renovation.
Director of Sales
L’Auberge Del Mar (Destination Hotels & Resorts)
2013.04 - 2013.11
- Oversaw sales strategies and activities, enhancing the resort’s market presence
- Collaborated with marketing teams to develop successful promotional campaigns.
Associate Director of Sales
L’Auberge Del Mar (Destination Hotels & Resorts)
2012.01 - 2013.04
- Managed sales operations, contributing to the resort’s revenue
- Coordinated with the team to identify and seize new business opportunities
- Created and implemented the SAM sales processes (strategic account management).
National Sales Manager
L’Auberge Del Mar & Estancia La Jolla (Destination Hotels & Resorts)
2007.09 - 2012.01
- Part of the reopening team after a complete renovation during the time the property was closed for several months undergoing the transformation
- Directed national sales efforts, expanding the client base and increasing revenue for two properties
- Top performing sales person 4 consecutive years
- Showed success at generating revenue and selling multi property
- Developed and maintained key client relationships.
Sales Manager
Sheraton San Diego Hotel & Marina (Starwood Hotels & Resorts)
- 2007.01
- Held multiple positions including Front Desk, Sales Coordinator, and Sales Manager
- Gained comprehensive experience in hospitality sales and customer service.
Education
Resort & Lodging Management -
California State University Chico
01.2002
Skills
- Sales strategy & execution
- Team leadership & development
- Revenue growth
- Customer relationship management (CRM)
- Negotiation & closing deals
- Confident working in and leading a team using Delphi, Opera, Microsoft, Google, among many others platforms
- Upselling strategies
- Customer Segmentation
- Lead Qualification
- Financial Acumen
- Channel Partnerships
- Pricing strategy
- Sales process management
- Sales Pipeline Management
- Talent Development
Timeline
Chief Revenue Officer (CRO)
Solar Art Window Film
2023.07 - Current
Director of Sales
Rancho Bernardo Inn (JC Resorts)
2016.12 - 2023.07
Director of Sales and Marketing
Chaminade Resort & Spa (Benchmark Resorts & Hotels)
2013.12 - 2016.12
Director of Sales
L’Auberge Del Mar (Destination Hotels & Resorts)
2013.04 - 2013.11
Associate Director of Sales
L’Auberge Del Mar (Destination Hotels & Resorts)
2012.01 - 2013.04
National Sales Manager
L’Auberge Del Mar & Estancia La Jolla (Destination Hotels & Resorts)
2007.09 - 2012.01
Sales Manager
Sheraton San Diego Hotel & Marina (Starwood Hotels & Resorts)
- 2007.01
Resort & Lodging Management -
California State University Chico
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