Jeffrey Michaels

Vice President, Marketing, 01/2021 - 11/2024

Vice President, Sales, 05/2019 - 01/2020

Recruited to stabilize sales after years of inconsistent performance and to enact a GTM Strategy resulting in predictable, repeatable, scalable growth for its SaaS platform. After achieving record sales during the global pandemic, I was asked to continue that success for both sales & marketing.

Impact & Results:

• Increased revenue by 43% which included achieving record sales during the pandemic.
• Reduced sales cycle length by 65%; team achieved 122% of quota YTD.
• Closed $7M (TCV) in deals with Circle K, Coca-Cola, Papa John’s, and Checkers & Rally’s.
• Took on Client Success, growing upsells/cross-sells by 10x with a 93% close rate.
• Responsible for rebranding when Mobivity completely changed its business offering in 2023.

Recruited to build and lead the Customer Success organization of a SaaS-based CPG platform solving retail execution problems for customers like Keurig/Dr. Pepper, Essentia, and Body Armor. Making quick impact, my role then expanded to also include leading the Marketing function.

Impact & Results:

• Grew NRR by 28.2% Year over Year in 2018.
• Reached 131% of 2019 NRR goal (by May).
• Reduced customer churn to 0.53% from 6%.
• Built customer success, account management, and support processes from the ground up.

Director, Sales & Support, 02/2011 - 01/2013

Corporate Sales Manager, 11/2008 - 01/2011

Advanced from frontline leadership to executive oversight of all revenue-generating functions for physical and SaaS-based products, including Sales, Customer Success, Support, Digital Marketing, and eCommerce. Unified these teams under a centralized RevOps model that integrated data systems, analytics, and enablement programs to improve visibility, accountability, and growth.

Impact and Results:

• Grew revenue from $36.6M to $43.2M despite industry-wide declines elsewhere.
• Increased organic sales by 18% across all channels.
• Reduced customer churn by 84%, from 12% to 1.9%
• Added one full year to customer’s lifetime value, improving LTV by 31%.
• Drove company-wide initiative resulting in 30% cost reduction while increasing sales by 9%.

National Account Manager, 08/2004 - 04-2007

Joined ACCO Brands in 2004 with accountability to 6 different SBU presidents to grow revenue for their lines. The team consistently exceeded aggressive targets, even when the financial crisis of 2007/2008 hit and business lines were unexpectedly sold off. This resulted in expanded responsibilities which also included oversight of the Mass Market business.

Impact and Results:

• Grew revenue from $339M to $406M.
• Increased account base from 60 to 100+ and expanded sales team to 32.
• Delivered $46M in incremental revenue during the subprime crash and economic collapse.
• Team consistently exceeded quota: 2005 (102%), 2006 (104%), 2007 (104%), 2008 (109%).

Regional Director of Sales, 01/2000 - 02/2001

Initially hired to grow revenue for the West region, our team’s exceptional success resulted in my promotion to run both Sales and Marketing, while developing our presence in Europe.

Impact and Results:

• As Regional Director, led team turnaround from last to first place in my first 10 months.
• Drove average YOY 38% revenue growth and improved EBITDA by 41%.
• Team consistently exceeded quota: 2000 (143%), 2001 (126%), 2002 (138%), 2003 (137%), and 2004 (139%).
• As VP, I personally closed 45% of the company's revenue while managing 38 direct reports, 7 of which I was the second-line manager, and the remaining 31 reports as a first-line manager.