Summary
Overview
Work History
Education
Skills
Websites
Timeline
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JEFF MORLEY

Lehi,UT

Summary

Dedicated and hard-working marketing leader skilled at overseeing creative teams in completing challenging objectives. Excellent communicator with nearly 10 years of experience in crafting engaging copy that drives action. Dependable team player with a collaborative spirit and strength for working with others. Eager for the next opportunity to creatively solve problems and drive company success as [open position].

Overview

8
8
years of professional experience

Work History

Creative Director/Communications Director

Property Management Inc
02.2022 - 08.2023
  • Launched 20+ business programs and tools to 400+ franchisees
  • Led creation of company's first marketing newsletter magazine
  • Developed strategic communication and marketing plans
  • Trained marketing team to help enhance skills and knowledge

Freelance Copywriter

Central Content Pro
08.2021 - 01.2023
  • Created copy for client websites, email series, articles, and landing pages
  • Wrote for 10+ clients, including Purple, Next Level Homes, and UMC Inc.
  • Played key role in content planning with clients
  • Researched industry trends to inform copywriting efforts

Manager of Creative Services

Xyngular
02.2018 - 02.2022
  • Created sales material for 3,000+ network marketing distributors
  • Executed and analyzed email marketing communications and strategy
  • Wrote website copy, promotions, scripts, and print
  • Developed campaigns, led copywriting, and tracked results

Sales Copywriter

The Hut Group
01.2017 - 02.2018
  • Developed voice and style of new brand
  • Produced copy for daily emails, sales banners, blogs, and products
  • Analyzed Google Analytics data daily to consistently improve KPIs
  • Reviewed and edited final copy for accuracy and brand voice

Brand Journalist

Fusion 360 Agency
08.2016 - 12.2016
    • Generated SEO enhancing articles, blogs, stories, and infographics
    • Developed 50+ ideas for weekly content meetings
    • Performed content research for 10+ clients

Club Officer

BYU English Society
05.2015 - 08.2016
  • Produced weekly news video for the English Department
  • Designed all advertisements for club activities
  • Organized events for 1,000+ students in English-related majors

Education

Bachelor of Arts - English, Communications

Brigham Young University
Provo, UT
12.2016

Skills

  • Creative Team Leadership
  • Copywriting
  • Communication Strategies
  • Team Development
  • Brand Messaging
  • Manage Client Relationships
  • Email Marketing
  • Editing
  • Creative Direction
  • Script Development
  • Copy Development
  • Content Strategy

Timeline

Creative Director/Communications Director

Property Management Inc
02.2022 - 08.2023

Freelance Copywriter

Central Content Pro
08.2021 - 01.2023

Manager of Creative Services

Xyngular
02.2018 - 02.2022

Sales Copywriter

The Hut Group
01.2017 - 02.2018

Brand Journalist

Fusion 360 Agency
08.2016 - 12.2016

Club Officer

BYU English Society
05.2015 - 08.2016

Bachelor of Arts - English, Communications

Brigham Young University

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JEFF MORLEY