Jeff Nolan
Sales Professional
Lakeside,OR
Summary
Seasoned sales professional with a proven track record of success in both business-to-business and business-to-consumer sales across various industries. Consistently surpasses sales goals, drives business growth, and expands territories. Proficient in managing day-to-day operations and fostering long-term relationships with customers and clients to promote sustained business growth. Motivated to acquire comprehensive knowledge of the industry. Possesses strong administrative, relationship-building, and problem-solving skills. Customer-oriented with 22 years of sales management level experience, focused on increasing revenue and expanding margin. Adaptive and deadline-oriented, consistently executes and completes multiple projects in time-sensitive environments. Strategic planner with comprehensive managerial experience, offering vision and motivational acumen.
Overview
21
21
years of professional experience
Work History
General Manager / Sales & Operations
D'cor Visuals, Inc.
El Cajon, California
11.2013 - 02.2024
- Company Overview: Powersports / Action Sports brand: leader of motocross products and licensed apparel
- From start-up $0 to $8.6 million global sales.
- Created relationships within powersports dealers and secured distributors in 10 countries
- Established new accounts domestically and internationally
- Developed and implemented strategies to increase sales and profitability.
- Created licensing agreements with Honda, Yamaha, Kawasaki, Suzuki, Monster Energy, and KTM. New vendor contracts, expanded product line and created dynamic packaging for point of sale.
- Spearhead production with vendors, improve website content & exceeded sales goals for 1st, 2nd, and 3rd year as a new, startup company, combining 15 years of previous sales expertise
- Sales, marketing, purchasing and operations
- Managed 5 internal team members.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed pricing and contract negotiations.
- Implemented strategic sales program aimed at increased presence & growth within dealer network and distributors
- Grew brand from powersports graphics, to sponsoring factory race teams in Supercross and Motocross, into OEM licensed casual wear and accessories, present in powersport dealerships across the world, catapulting the brand as a top tier brand in the industry.
Sales Manager, Western US Territory
ONE Industries
San Diego, California
09.2005 - 11.2013
- Company Overview: Action sports leader
- Hired sales force of 10 outside sales reps in the action sports industry, with casual wear, protective equipment, and outfitting consumers (riders) from head-to-toe
- Managed 18 states in territory, and grew sales from a $4 million territory, into a $7.2 million territory, with 350+ accounts
- Trained new hire sales reps, KPI reporting, attended trade shows and performed routine dealer visits, growing sales / brand presence year over year
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Sales Manager, Eastern US Territory
Motonation
Santee, California
12.2002 - 09.2005
- Company Overview: US distributor for Sidi brand motorcycle boots and footwear
- Managed 12 - 15 outside, independent sales reps, to achieve sales goal of $4 million, increasing dealers within the territory.
- Traveled the Eastern U.S. territory and increased sales throughout the region
- Built long-lasting client relationships through excellent customer service and consistent follow-up.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
Education
BA - Communication, Public Relations, Journalism
San Diego State University
San Diego, CA 01.1998 - 2002.01
AA - Humanities, Communication
College of The Canyons
Santa Clarita, CA 01.1995 - 1998.01
Skills
- Project management
- Account management
- Contract negotiations
- Proficient in Excel, Word, CRM, Outlook
- Sales Operations
- Sales Management
- Strong communication skills and phone etiquette
- Customer relationship management
- Ability to handle objections and employ effective closing techniques
Timeline
General Manager / Sales & Operations
D'cor Visuals, Inc.
11.2013 - 02.2024
Sales Manager, Western US Territory
ONE Industries
09.2005 - 11.2013
Sales Manager, Eastern US Territory
Motonation
12.2002 - 09.2005
BA - Communication, Public Relations, Journalism
San Diego State University
01.1998 - 2002.01
AA - Humanities, Communication
College of The Canyons
01.1995 - 1998.01
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