Jeffrey Parr

• Lead overall marketing, communications and branding strategy, including but not limited to website, email, print/digital ads, marketing collateral, trade shows, and social media for CM Truck Beds, Dakota Bodies and PJ Truck Beds - Facebook, LinkedIn, YouTube, and Instagram

• Drove 428% growth in CM Truck Beds Facebook reach and 54% growth in Dakota Bodies over 2022

• Drove 125% growth in CM Truck Beds LinkedIn following and 89% in Dakota Bodies over 2022

• Increased cmtruckbeds.com website monthly traffic from 95,000 hits a month to around 175,000, peaking as high as 200,000 hits in a month as reported through SEMRush.com in my first 6 months on the job

• Initiated and lead the foundational marketing efforts for PJ Truck Beds, standing up the first social media presence since its inception

• Lead complete rebuild of catalogs, brochures, price books, and one pagers for CM Truck Beds, Dakota Bodies, and PJ Truck Beds through the use of the Adobe Creative Suite

• Direct, manage, and execute website updates to cmtruckbeds.com, dakotabodies.com, and pjtruckbeds.com

• Organize, create, and deliver company marketing videos, photos, and graphic design collateral through the use of Adobe Creative Suite – Photoshop, InDesign, Lightroom, Premiere, AfterEffects, and Illustrator

• Lead, design, and install plant signage project that spanned over 4 states and 5 plants

• Lead #IamCM and #DakotaProud hiring ad campaigns across the Dakota Bodies and CM Truck Beds brands that became a best-in-class practice across the ATW Corporate family of brands with the trailer side of the business

• Design and execute voice of the customer market research using Survey Monkey campaigns to our distributors through email, website, and trade shows, resulting in follow-up improvements for our business units

• Directed and organized the rebrand of supremeroofing.com using Wordpress Elementor - creating many engagement opportunities with new customers

• Direct overall marketing, communications, and branding strategy, including but not limited to website and social media – Facebook, LinkedIn, Twitter and YouTube

• Create and deliver company marketing collateral with Adobe Creative Suite – Photoshop, InDesign, Lightroom, Premiere, AfterEffects, and Illustrator

• Acquired two of the five Google Adwords certifications to organize, direct, and execute our PPC and SEO strategy – Search and Fundamentals

• Organized and produced over 305 clickthroughs and nearly 60,000 impressions through Google Adwords campaigns including our Massachusetts, Oklahoma, Texas, and Colorado regions in first month

• Design logos with Adobe Illustrator for different company branding initiatives for print and digital

• Captured and organized our media archive, introducing tagging and searchable database workflow through the use of Adobe Prelude and Media Encoder

• Organize, create, and deliver company branding and presentation for trade shows

• Drove 10-13% growth on Facebook and Instagram, while growing YouTube channel 20% in first two months through strategic content with product features, promos, how-to videos, photography

and graphic design

• Lead and organize marketing campaigns each month with branding, content, and delivery using Adobe Creative Suite

• Manage delivery of RV Inventory through our third-party groups to generate lead opportunities

• Maintain and update vogtrv.com and airstreamdfw.com websites ensuring that the information and media is updated, listed correctly

• Captured and organized our media archive, introducing tagging and a searchable database workflow

• Documented company sponsored events through branded content

• Utilize company’s content management system to help develop content, implement search engine best

practices, user experience and analytics

• Track results and identify trends within company data to ensure campaigns are focused on effective

activities to drive new business

• Helped setup landing pages, and call to action to convert traffic into leads

• Initiated sales conversations and on-site visits with customers through lead generation utilizing ZoomInfo,

D&B Hoovers and LinkedIn Sales Navigator

• Play a critical role in analysis of web traffic, proactive monitoring and reporting of actionable insights on

web performance and campaign performance

• Drive and develop strategy around main company website and branding, content plans, search engine

optimization and analytics

• Organized and produced the first-ever corporate video telling the story of our company, as well as promos

and company features using Adobe Creative Suite to build brand awareness

• Organized and produced social branding templates for marketing efforts

• Captured and reorganized our media archive, introducing tagging and a searchable database workflow

• Documented company sponsored events through branded content

• Organized, directed, and produced videos, photos and graphic design elements through Adobe Creative

Suite for Cowboy and Cowgirl Basketball

• Made 20.7 million impressions and added 5,222 new followers on @OSUMBB Twitter – 46.9K followers

• Grew Cowboy Basketball Facebook following from 34,935 to 37,758 followers

• Helped @OSUWBB Twitter surpass the 10,000 follower mark

• Initiated the monetization of our digital content and helped develop product lineup for clientele

• Planned, organized, and executed our social media ideas for Cowboy and Cowgirl Basketball

• Produced live videos with Facebook Live showcasing pregame shows with ESPN guest hosts

• Designed personalized recruiting graphics and program mailers for coaching staff with Photoshop and InDesign

• Produced intro and promo videos for Cowboy and Cowgirl Basketball

• Organize, direct, and produce recruiting videos through Adobe Premiere, Final Cut Pro and Adobe After

Effects

• Organize, direct, and produce photo shoots in Orange Power Studios through the use of Adobe Lightroom

• Purchased personal inventory of video equipment to become more self-sufficient and mobile

• Inventoried slow motion footage of athletic events with Adobe Prelude for Orange Power Studios

• Improved the program’s Facebook and Twitter accounts to a Top 25 status recognized by

falconsocial.com and tennesseesports.com

• Elevated our following on Facebook from 2,167 to 14,059 followers over the last 3.5 years

• Contributed to social media efforts through birthday GIFs, postgame reports, trailer and feature videos

• Produced video project handbook with Adobe Photoshop to help raise $70,000 for DV Sport Software

• Produced recruiting graphics and itineraries through Photoshop for prospective student-athletes

• Designed email templates to send out on ACS Athletics database

• Produced single topic recruiting webpages and mailers through Photoshop and InDesign

• Coordinated a Big 12 video teleconference meeting at the beginning of 2013 and 2016

• Blogged on a national WBCA website on best approaches to the Video Coordinator position

• Edit game film with video software marking all offensive, defensive and personnel data

• Retrieve and upload game film with online film exchange through Synergy and DragonFly Software

• Export player minute cutups with coaches’ comments to online video portal

• Assist with scouting reports utilizing FastModel Software

• Attended the 2017 National Association of Broadcasters Show in Las Vegas

• Attended the 2014 Adobe Max Users Creative Conference in Los Angeles