Jeff Pleva
Winter Park,FL
Summary
Automotive digital retail implementation professional with 10+ years of experience supporting General Motors dealerships and more than 1,500 dealerships across the GM ecosystem. Experienced in end-to-end DRP implementation, dealership workflow consulting, system configuration, DMS/CRM integration, F&I and desking, training, and troubleshooting. Proven ability to build strong dealership relationships, translate business processes into technology solutions, and lead implementations from onboarding through launch.
Overview
19
19
years of professional experience
Work History
DRP Field Implementation / Project Team Lead
ENTREGA
Troy, MI / Winter Park, FL
04.2021 - Current
- Support GM dealership implementations of the Digital Retail Platform (DRP), guiding dealerships through the full implementation lifecycle from pre-onboarding and configuration through training, readiness validation, go-live, and handoff.
- Serve as a field-facing implementation resource for GM dealerships, partnering with Dealer Principals, General Managers, Sales Managers, F&I Managers, Service Managers, BDC teams, technicians, and other dealership stakeholders to understand existing workflows and configure DRP to support dealership operations.
- Configure and validate dealership user roles, CRM workflows, digital retailing settings, retail and F&I processes, forms, payment workflows, customer-facing experiences, and other operational settings based on dealership requirements.
- Lead dealership training and presentations on DRP, deskings, F&I, credit workflows, digital retailing, Deal Sync, customer interactions, and end-to-end vehicle purchase processes.
- Validate complex retail, lease, cash, and F&I transactions by comparing dealership processes and DMS data with DRP, identifying discrepancies, troubleshooting configuration issues, and coordinating technical escalation when necessary.
- Support DMS/DRP integration and Deal Sync testing across dealership environments, validating customer, vehicle, lender, financing, F&I, trade, rebate, accessory, fee, tax, and employee data across systems.
- Provide functional troubleshooting and issue resolution throughout implementation, distinguishing configuration and workflow issues from technical defects and coordinating with appropriate technology and vendor partners.
- Conduct dealership readiness assessments and final implementation reviews with project champions, confirming configurations, outstanding action items, stakeholder readiness, and go-live plans.
- Build and maintain strong relationships with dealership leadership and GM stakeholders while addressing concerns, resolving implementation challenges, and maintaining momentum toward launch.
- Promoted to Project Team Lead for GM's Shop.Click.Drive F&I enhancement pilot, leading a team of 3-4 implementation professionals and supporting rollout across 200+ dealerships nationwide.
- Learned and standardized F&I processes across multiple product vendors, trained team members, supported dealership implementation, and troubleshot issues involving the digital retail platform and F&I partners.
- Led recurring discussions with GM stakeholders regarding platform issues, vendor concerns, dealership feedback, implementation expectations, and opportunities for improvement.
- Selected to support multiple GM implementation and consulting initiatives, including a DRP implementation pilot focused on developing effective dealership onboarding and implementation practices.
- Conducted field consulting with dealerships throughout 2025, traveling approximately 50% of the time to assess dealership lead-handling processes, provide recommendations, and support process improvement.
- Previously supported GM digital retail initiatives including Shop.Click.Drive, CarBravo, Global Connect, SalesAlert, US Sales Leads Dashboard, DART, Connected Showroom, Vehicle Locator, and other GM dealership programs.
Digital Account Manager
CDK GLOBAL / ANSIRA
Detroit, MI
01.2016 - 04.2021
- Managed relationships and digital performance for a portfolio of approximately 4075 automotive dealerships, serving as a trusted advisor on dealership websites, digital strategy, performance, and customer experience.
- Built long-term dealership relationships by understanding client objectives, identifying issues, communicating recommendations, and delivering responsive solutions.
- Maintained strong dealership retention through proactive account management, performance reviews, issue resolution, and ongoing client consultation.
- Developed and executed digital content strategies designed to improve search visibility, brand recognition, website engagement, and overall dealership digital performance.
- Analyzed website and performance metrics to identify opportunities for improvement and develop strategic recommendations for dealership clients.
- Collaborated with internal teams and dealership stakeholders to resolve issues and deliver solutions aligned with client needs.
Marketing & Operations
PLEVA'S MEATS
Cedar, MI
01.2008 - 01.2016
- Supported day-to-day business operations, marketing, customer service, and process improvement for a family-owned retail business.
Promotions & Marketing Lead
TRAVERSE CITY BEACH BUMS
Traverse City, MI
01.2016
- Supported marketing, promotions, game-day operations, community engagement, and customer-facing initiatives for a professional baseball organization.
Education
Bachelor of Arts - Advertising & Integrated Marketing Communications
Ferris State University
Big Rapids, MI08-2016
Bachelor of Arts - Graphic Design
Ferris State University
Big Rapids, MI04-2013
Skills
- Automotive Digital Retail Implementation
- Dealership Operations Consulting
- GM DRP
- Dealer Relationship Management
- Implementation & Go-Live Management
- DMS & CRM Solutions
- Dealership Workflow Configuration
- Deskings & F&I Workflows
- Deal Validation & Testing
- DMS/DRP Integration
- Dealer Training & Presentations
- Troubleshooting & Issue Resolution
- Stakeholder Management
- Vendor Collaboration
- Process Improvement
- Microsoft Office
ADDITIONAL
Eagle Scout Boy Scouts of America
Volleyball ComePlayDetroit
Timeline
DRP Field Implementation / Project Team Lead
ENTREGA
04.2021 - Current
Digital Account Manager
CDK GLOBAL / ANSIRA
01.2016 - 04.2021
Promotions & Marketing Lead
TRAVERSE CITY BEACH BUMS
01.2016
Marketing & Operations
PLEVA'S MEATS
01.2008 - 01.2016
Bachelor of Arts - Advertising & Integrated Marketing Communications
Ferris State University
Bachelor of Arts - Graphic Design
Ferris State University