Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jeff Salyer

Matthews,NC

Summary

Results-driven Senior Sales and Marketing Manager with a proven track record in managing multi-million dollar sales pipelines and exceeding targets. Skilled in the full sales cycle, customer relationship management, and dealer network development. Experienced in recruiting and training high-performing sales teams, utilizing Salesforce, and optimizing lead generation. Strong collaborator with leadership, focused on driving growth through strategic partnerships and customer solutions. Known for delivering exceptional value and fostering long-term client relationships.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Head of Sales & Marketing

Weinbrenner USA
05.2025 - Current
  • Sold over $500,000 in machinery direct and $350,000 through dealers in the first two months.
  • Built and launched a dealer distribution network across the United States and Mexico.
  • Secured two private-label contracts to build machines for other equipment companies.
  • Leading North American market entry strategy and overseeing all sales operations and dealer relations.
  • Developed all marketing material, including social media, non profit partnerships, catalogs and other funnels.

Senior Account Manager

Wysong Fabrication Equipment
01.2024 - 05.2025
  • Managed a sales pipeline of $90 million, consistently exceeding sales targets and closed $8.5 million in sales, leading the company for the year.
  • Led the entire sales cycle from prospecting to close, including cold calling, prospecting for new opportunities, delivering sales proposals, and conducting customer project assessments.
  • Built and maintained long-term relationships with customers, fostering repeat business and ensuring satisfaction post-sale.
  • Developed and managed dealer networks across the U.S., including setting up new dealers and overseeing dealer performance.
  • Performed site visits to customers to assess project scope and ensure alignment with equipment needs.
  • Recruited, interviewed, and trained new sales team members, providing in-depth onboarding through customer visits and guiding them through the sales process.
  • Identified and recruited potential business partners for strategic equipment partnerships.
  • Oversaw Salesforce management, ensured accurate data entry and reporting, while also managing lead generation tools such as lead forensics, chatbots, email marketing, and social media campaigns.
  • Developed and implemented processes such as the "Perfect Machine Install" to ensure quality and consistency in operations.
  • Supported C-suite executives with administrative tasks, including form completion and process documentation.
  • Collaborated with leadership to create job descriptions and set expectations for various roles within the company.
  • Did all marketing channels along with social media marketing.

Business Consultant

Aerotek
01.2023 - 01.2024
  • Ensure day to day operation in manufacturing facility and fabrication shop, increasing production by 45%
  • Ensure all operations are carried on in an appropriate, cost-effective way, saving an additional 10% in spending
  • Examine financial data and use them to improve profitability, resulting in net profits of $650,000 in my time there.

Business Development Manager

Piranha Manufacturing
08.2016 - 07.2020
  • Recognized opportunities for account growth, account penetration, and market expansion
  • Resulting in developing a dealer network sales approach in the United States, Mexico and Canada
  • Negotiated dealer contracts, resulting in over 100 dealers and over 300 dealer sales reps representing the company in their assigned territories
  • Drove increase in sales of over a million dollars and end of year one and 1.2 million dollars by year two
  • Managed marketing and dealer sales activity, traveling with dealer sales reps to visit customers resulting in over 20 sales of industrial machinery.

Education

Master's Business: Administration -

American Military University
Charles Town, WV

Bachelor of Science: Homeland Security -

Purdue University
West Lafayette, IN

Skills

  • Campaign Development
  • Market Research
  • Brand positioning
  • Dealer Management
  • Branding
  • Sales Leadership

Certification

  • Certified Scrum Master (CSM) Scrum Alliance
  • SAFe Certified Scaled Agile
  • Accredited Project Manager Certification (APRM) International Association for Project Management
  • Certified Product Owner Scrum Professional (CPOSP)
  • Project Management Professional Certification
  • Google Professional Certificates
  • Six Sigma Green Belt (CSSGB) International Six Sigma Institute

Timeline

Head of Sales & Marketing

Weinbrenner USA
05.2025 - Current

Senior Account Manager

Wysong Fabrication Equipment
01.2024 - 05.2025

Business Consultant

Aerotek
01.2023 - 01.2024

Business Development Manager

Piranha Manufacturing
08.2016 - 07.2020

Master's Business: Administration -

American Military University

Bachelor of Science: Homeland Security -

Purdue University

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