Jeff Stovall
Huntingdon Valley,PA
Summary
Results oriented retail professional with an impressive track record of driving sales, retaining top talent, and increasing operational proficiency in districts and stores. Other achievements have included increasing operating profit through accurate budgeting and tight P&L disciplines, actively managing allocation and store presentation, and creating and implementing brand strategies. Considerable experience in growing a brand, leading change management, and successfully guiding large field teams through ambiguous or complex situations.
Overview
13
13
years of professional experience
Work History
Senior Regional Director, Eastern US/Canada
URBAN OUTFITTERS
03.2023 - 07.2024
- Led 9 District Managers and 100+ stores located across the Eastern half on the United States and Canada to improved Comps, KPI results, and traffic leverage.
- Upon joining the organization, immediately initiated a shift towards a customer centric culture and implemented customer service standards, most of which were ultimately adopted and applied to the entire organization.
- Successfully implemented several standards around the role of the District Manager, including creating a District Manager Visit document, District Manager schedule/visit guidelines, weekly feedback loops, and Business Acumen training
- Addressed escalating store turnover by adding bi-weekly management check ins, a focus on elevated leadership training, matching talent to appropriate location and complexity, balancing existing talent in tight markets, and greatly increasing the frequency of District Manager store visits
- Partnered with Store Operations team on testing and implementation of new customer facing programs, updating standards around efficient workflow and compliance, and creating content for District Manager and full Field meetings
- Collaborated with all levels of the Store Environment and Visual teams to make certain that floor set aesthetics, brand placement, marketing, and display and fixture builds were designed and implemented on time and beyond expectations
- Worked successfully with the company Shared Services partners in WFM, Finance, and especially Real Estate to appropriately manage the company's budget, improve P&L, and identify new and existing opportunities to drive additional revenue.
Zone Vice President, Eastern US/Canada
CALVIN KLEIN
02.2020 - 03.2023
- Successfully guided 9 District Managers and 95 stores across the eastern zone of the US and Canada through challenging global events to a significant turn around in sales and profit
- Work closely with SVP-Stores on multiple projects that impacted the organization as a whole including District Manager SOPs and expectations, Fiscal Store Efficiencies, a full overhaul of store Visual Presentation, and an aggressive Talent Management program at all levels in the field
- Instituted structured Succession Planning with a focus on identifying top internal and external talent, building a solid bench, and elevating the Brand awareness on social media platforms
- Worked closely with the Store Operations, Marketing, and Human Resources teams to develop and pilot new store procedures and promotions that impact the entire organization in the DC 'Lab Market.'
- Created detailed Peak and Seasonal guides, Area Manager development programs, Recognition programs, and multiple store incentives including associate sales bonus
- Closely managed P&L and Operating Profit for East Zone inclusive of Wage, Operational Supplies, and R&M to achieve annual budget.
Regional Director, Northeast and Mid-Atlantic
AMERICAN EAGLE OUTFITTERS
06.2011 - 01.2020
- Responsible for the success of 11 District Managers and 106 American Eagle stores (35 of which included Aerie SBS locations.
- Consistently ranked in the Top 3 comp sales results across the 12 Regions in the US and Canada. Standout KPI performances include highest Conversion and Conversion builds, best Traffic Leverage results, and biggest UPT builds
- Elevated all markets in the Region to their highest revenue on record with the Pittsburgh, Philadelphia, and Baltimore/DC markets being recognized consistently as top performing markets in the company.
- Drove Aerie sales and square footage expansion in 35+ SBS locations with $50+ million in sales by creating elevating talent and implementing several SOPs and programs to improve operations and execution
- Achieved an impressive record of internal promotions including 2 District Managers promoted to Regional Directors, several Store Managers elevated to District Managers, and numerous promotions to Home Office opportunities
- Created and implemented two significant programs that were recognized, adopted, and implemented by the company including the Factory Resort Strategy that significantly impacted 60 stores across tourist driven, seasonal markets and the Regional 'Lead21' advanced training program for Store Managers that drove promotions to multi-unit
- Worked closely with Home Office Partners to create, pilot, or influence a host of projects and SOPs including Aerie SBS Training, DM Home Office Orientations, Technology initiatives including MPOS and BOSS, Lab Store, Kronos Scheduling Implementation, AEO Academy Training, and Project 'NEXT' Organizational Review.
Education
George Mason University
Fairfax, VASkills
- Business Acumen
- Fiscal Accountability
- Operations Management
- Planning and Execution
- Talent Acquisition
- Retention
- Training and Development
- Elevating Brand Awareness
- Innovation and Creativity
- Visual Acuity
Timeline
Senior Regional Director, Eastern US/Canada
URBAN OUTFITTERS
03.2023 - 07.2024
Zone Vice President, Eastern US/Canada
CALVIN KLEIN
02.2020 - 03.2023
Regional Director, Northeast and Mid-Atlantic
AMERICAN EAGLE OUTFITTERS
06.2011 - 01.2020
George Mason University