Jeff Tarlton
San Diego,CA
Summary
High energy franchise development professional with a relentless drive for results. Personable team player with extensive marketing, sales, administration, leadership, and customer service experience. Self-motivated with 'Whatever it takes' attitude. Management level Franchise Development with 20+ years of expertise in sales process, sales cycle, sales trend analytics and strategy across multiple industries.
Strategically minded with a well-tuned sense of competitive market analysis. Proven ability to work remotely as well as in a team setting. Adaptive to a variety of personalities and environments. Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of Sales, Franchise and Business Development, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
18
18
years of professional experience
Work History
Director of Franchise Development
Mahana Fresh
04.2021 - 03.2024
- Reports to company CEO on Franchise Development activities
- Primary point of contact for all external Business Development inquiries
- Screen potential franchisees by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities
- Research, design and implement annual recruitment strategy
- Lead Generation strategy development and implementation
- Initial point of contact with prospects
- Coordinates and executes new franchise recruiting interviews, meetings, and events
- Manage FDD disclosure and documentation process
- Manages sales pipeline in CRM
- Works directly with prospective franchisees through entire Discovery process
- Apply knowledge of fast casual and franchise space to continuously develop brand strategy
- Awarded 48 licenses post pandemic.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Director of Franchise Development
Raintree Franchise Experts
03.2020 - 05.2021
- Collaborated with group of individuals (franchise designers to lead generators and franchise sales experts) who share same desire to become leading experts in fields in world of franchise development
- Full-Service Franchise development, marketing, design, and hyper-growth strategies
- Ran Sales Development for 2-3 different brands, simultaneously
- Awarded 10 licenses in 14 months during pandemic.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established departmental performance goals and provided feedback for underperforming areas.
Director of Franchise Development
Mahana Poke
05.2018 - 08.2019
- Reported to company President on Business Development activities
- Primary point of contact for all external Business Development inquiries
- Screened potential franchisees by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities
- Awarded 34 Licenses to 3 groups prior to 1st store opening.
- Established departmental performance goals and provided feedback for under-performing areas.
- Facilitated cross-functional collaboration for improved decision-making processes within organization.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Reported issues to higher management with great detail.
VP Franchise Development (interim)
LemonShark Poke
12.2017 - 05.2018
- Oversaw all sales and business development of LemonShark Poke franchise system
- Direct responsibility to provide business consulting, sales, and support services to current and new franchise partners; promote collaborative, respectful relationships between franchise partners and LemonShark Franchising, LLC
- Responsible for developing and implementing franchising strategies and new market entry programs to assist in growing franchise sales; applying financial analysis to identify strengths and weaknesses in new business opportunities
- Responsible for leading, growing and developing Franchise Development team and meeting internal performance targets as established by management
- Highly engaged in leadership, operations, legal, sales, marketing, planning and execution
- Awarded 15 Licenses to 3 groups in 6 months.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Resolved issues and recommended actions based on production and compliance reports.
- Negotiated favorable contracts with vendors, securing advantageous terms for company while maintaining strong professional relationships.
Director of Franchise Development
LemonShark Poke
05.2017 - 12.2017
- Reported to VP Franchise Development on day-to-day Business Development activities
- Primary point of contact for all external Business Development inquiries
- Identified trendsetter ideas by researching industry and related events and publications
- Screened potential franchisees by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities
- Presented to and consulted with mid and senior level management on business trends with view to developing new services, products, and distribution channels
- Awarded 26 Licenses to 15 groups in first 7 months.
Franchise Development Manager
Automotive Reconditioning Franchises, Inc.
08.2016 - 04.2017
- Responded to all initial BumperDoc Franchise inquiries
- Participated in Franchise shows to build brand awareness
- Interviewed leads to screen and qualify
- Awarded first 4 licenses in company history.
- Managed legal compliance by working closely with internal legal counsel on all franchising matters.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
Inside Sales Representative
Tegile Systems (Western Digital)
03.2015 - 12.2015
- Qualified leads to enable sales team to address relevant pain points for clients
- Created lists of key decision makers within specific verticals for contact development
- Collaborated with field sales, channel partners, marketing, and product engineers
- Met and exceeded sales quotas
- (Q2= 115%, Q3= 100%, Q4 = 95% IP)
- Answered customers' questions regarding products, prices, and availability.
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Managed friendly and professional customer interactions.
Opportunity Development Representative
Aerohive Networks
01.2014 - 12.2014
- Created lists of key decision makers within specific verticals for contact development
- Qualified leads to enable sales team to address relevant pain points for clients
- Performed 100+ daily outbound calls to target prospect accounts
- Met and exceeded sales quotas
- (Q1= 150%, Q2= 150%, Q3= 100%, Q4 = 90% IP)
- Conducted thorough prospect research, identifying potential major donors and cultivating relationships over time to secure significant gifts.
- Built strong rapport with board members through transparent reporting on development activities.
- Improved team communication by implementing regular check-ins with colleagues to discuss project updates, successes, challenges, and next steps.
- Boosted event attendance by creating targeted social media advertisements and coordinating promotional efforts across channels.
- Stayed informed of industry trends and best practices by participating in professional development opportunities.
Business Development Representative
Groupware Technology (Reseller)
12.2012 - 01.2014
- Cold calling and following up with leads to introduce Groupware products and services to prospective customers & setting meetings for outside reps to obtain New Business
- Performed 100+ daily outbound calls to target prospect accounts
- Increased client base by identifying potential customers and initiating strategic outreach.
- Consistently met or exceeded sales targets, contributing significantly to overall success of team.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
Head Tennis Professional
San Jose Swim & Racquet Club
04.2012 - 11.2012
- Certified Professional Tennis Instructor by USPTA & PTR (1999 -2013) Adult & Junior Player Development
- Member Event Planning & Execution
- Membership Sales / Customer Service.
- Developed comprehensive training programs for both beginner and advanced players, resulting in improved skill levels.
- Established strong relationships with local schools and organizations, promoting tennis program within local community.
- Analyzed player progress through regular evaluations, adjusting coaching strategies accordingly to promote continuous improvement.
- Evaluated success of tennis programs periodically by gathering feedback from participants, making adjustments as necessary to maintain high levels of satisfaction and enjoyment.
- Promoted positive member relations through providing excellent customer service.
- Enhanced player performance by providing personalized coaching sessions and addressing individual strengths and weaknesses.
Franchise Development / Sales & Marketing / Shareholder
Automotive Reconditioning Enterprises
12.2005 - 04.2011
- Rated first in overall sales in 2007, 2008 and 2010, initial years or organizational growth
- Provided leadership, direction, sales training and evaluation to franchisees and staff
- Contributed heavily to company revenue growth, achieving approximately 150% increase from 2005 to 2006, with another 100% increase from 2007 to 2008.
- Reduced costs by negotiating favorable terms with vendors, suppliers, and service providers for entire franchise system.
- Successfully launched new franchises through comprehensive training programs, site selection assistance, and pre-opening support services.
- Expanded franchise network by identifying and securing new business opportunities.
- Provided ongoing coaching and mentoring to franchisees, enhancing their overall business acumen and success rates.
Education
Bachelor of Arts - Communication
California State University, San Marcos
San Marcos01.2002
Associate of Arts - Liberal Arts
Miramar Jr. College
San Diego, California01.1999
Skills
- Franchise Development & 'Cradle to Grave' Sales Process
- Strong Organizational skills
- Exceptional Presentation skills
- Refined negotiation, conflict resolution and results-oriented problem-solving skills
- Public Speaking
- Enterprise Software / CRM Management
- Highly motivated to succeed
- Quickly establish rapport & foster trust with teammates and potential partners
- Multi-Tasking across teams
- Story pitching
- Relationship Building
- Customer Relations
- Strategic Planning
Timeline
Director of Franchise Development
Mahana Fresh
04.2021 - 03.2024
Director of Franchise Development
Raintree Franchise Experts
03.2020 - 05.2021
Director of Franchise Development
Mahana Poke
05.2018 - 08.2019
VP Franchise Development (interim)
LemonShark Poke
12.2017 - 05.2018
Director of Franchise Development
LemonShark Poke
05.2017 - 12.2017
Franchise Development Manager
Automotive Reconditioning Franchises, Inc.
08.2016 - 04.2017
Inside Sales Representative
Tegile Systems (Western Digital)
03.2015 - 12.2015
Opportunity Development Representative
Aerohive Networks
01.2014 - 12.2014
Business Development Representative
Groupware Technology (Reseller)
12.2012 - 01.2014
Head Tennis Professional
San Jose Swim & Racquet Club
04.2012 - 11.2012
Franchise Development / Sales & Marketing / Shareholder
Automotive Reconditioning Enterprises
12.2005 - 04.2011
Bachelor of Arts - Communication
California State University, San Marcos
Associate of Arts - Liberal Arts
Miramar Jr. College
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