Jeff Von Ruden
Andover,MN
Summary
- Accomplished, visionary industry professional with more than 24 years of experience in the residential HVAC, plumbing, hot water heating, service repair, maintenance and replacement industry. Strategic, focused, accountable and results-oriented team leader with extensive experience in the following areas:
- Sales and project management
- Operations
- Leadership
Overview
24
24
years of professional experience
Work History
Retail HVAC Sales
Neighborhood Heating, Air Conditioning & Plumbing
Foley, Minnesota
03.2025 - 07.2025
- Developed and presented quotations for homeowners, landlords, and light commercial projects.
- Conducted home assessments to recommend tailored HVAC solutions and educate customers.
- Utilized Service Titan software to present proposals with Good, Better, and Best options.
- Sold $700k in Revenue in 4 months avg. 26 leads per month
- Laid-off because declining business prospects for hiring company for adding 3rd salesperson
Retail HVAC Sales
Three Rivers Mechanical
Minneapolis, MN
08.2024 - 03.2025
- Facilitated pivot of HVAC company towards balanced income by establishing new retail business unit.
- Developed and presented quotations for homeowners and light commercial projects.
- Conducted home assessments to recommend value-based HVAC solutions and educate clients.
- Installed presentation software featuring Good, Better, and Best options for customer clarity.
- Increased average closing ticket from $5,735 to $8,843 per sale.
- Implemented new website and enhanced organic local Google SEO presence to boost traffic.
- Guided Service department in transitioning to flat rate service charges instead of hourly rates.
Retail HVAC Sales
Air Mechanical
Minneapolis, MN
08.2023 - 07.2024
- Developed/presented quotations for homeowners, landlords, light commercial projects
- Conducted home assessments to recommend appropriate HVAC solutions, educate customers and deliver value-based services for unique heating, cooling and indoor air quality needs
- Presented proposal with Good, Better and Best options using Service Titan software
- Surpassed monthly sales volume goals with a 63% average closing rate of leads provided
- Average ticket of completed sales closed was $7,845 on $100k to over $200k per month on provided leads
General Manager
Select Mechanical Services
Minneapolis, MN
09.2017 - 06.2023
- Managed all aspects of day-to-day company operations for HVAC new construction, remodel, retail and service business, including:
- Licensing and insurance
- Annual reviews of business insurance/company-paid benefit packages
- Accounts receivables
- Strategy and growth goal-setting
- Budget maintenance and expense optimization
- Employee productivity, development and assessment
- Policy and process creation
- Recruitment and training of new employees (hired 20 of 28 full-time field employees during employment)
- Operations and financial performance evaluation/improvements
- Employee health and safety regulations
- Oversee P&L valued from $7M to $10.5M in annual sales with a range of $450K to $1.45M in net profits since 2017
- Establish a work culture of accountability to drive operational excellence and lead initiatives to improve staffing coverage and increase team morale
- General oversight of Service department
- Helped company work on a blend of flat/hourly rate
- Created quotes for small service jobs
- Helped with service coordination and training ideas
- Sales and project management
- Quoted Retrofit and small remodel work
- Kept estimation pricing up-to-date for different supply houses
- Implemented new company website in 2019
- Created basic SEO marketing for website
- Collaborated to improve Service department communication process and flow
- Improved preventive maintenance agreements
- Followed up with customers
- Managed pre-liens, warranty and rebates for customers
- Initiated and implemented new operations software system (Service Titan) in July 2022
Co-Owner
Air Quality Services
Minneapolis, MN
02.2001 - 06.2017
- Managed all aspects of the business including: Daily operations, bookkeeping, payroll, marketing, quoting, Retrofit sales, subcontractors, equipment procurement, rebates, warranties and customer service
- Directed service scheduling, payment collection and wore many other hats that contributed to our success
- Gained crucial knowledge while helping in the field during the first six years. While not a skilled HVAC tradesperson, became well versed in the industry.
- Built a profitable small HVAC business over 16 years with two younger brothers
- Business grew over 16 years from $400K in gross sales in 2001 to more than $3M with 10 employees by setting up the proper S-Corp and business model
Education
Bachelor of Arts - Marketing
University of St. Thomas
Saint Paul, MN06-1988
Associate of Arts Degree -
Normandale Community College
Bloomington, MN06-1986
Skills
- Sales expertise
- Budget management
- Business process improvement
- Analytical thinking
- Communication skills
- Organizational leadership
- Problem solving
Timeline
Retail HVAC Sales
Neighborhood Heating, Air Conditioning & Plumbing
03.2025 - 07.2025
Retail HVAC Sales
Three Rivers Mechanical
08.2024 - 03.2025
Retail HVAC Sales
Air Mechanical
08.2023 - 07.2024
General Manager
Select Mechanical Services
09.2017 - 06.2023
Co-Owner
Air Quality Services
02.2001 - 06.2017
Bachelor of Arts - Marketing
University of St. Thomas
Associate of Arts Degree -
Normandale Community College
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