Jeff Waters
El Cajon,CA
Summary
Data-driven Marketing Specialist with 15+ years experience developing creative marketing collateral for diverse projects. Test-first mentality to deliver consistent, high-quality results.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Email Specialist
Clearco
11.2023 - Current
- Work closely with internal stakeholders to conceive, build and execute lifecycle, marketing, sales and transactional email campaigns; Develop testing strategy; Identify key KPIs and report on results; Create complex segmentation strategies to maximize email engagement to specific audiences; Build new email templates; Develop and maintain internal email calendar; Produce content; Institute tracking URLs for all email communication for attribution to email channel; Migrated ESPs from Vero to Customer.io, warmed new IP addresses and maintained best-in-class deliverability without disruption to email communications; Leverage AI technologies for content generation and creative development
Email Marketing Manager
Quartz Network
11.2021 - 11.2023
- Manage 3-person email marketing team; Strategize and execute lifecycle, marketing and transactional email campaigns; Build out and execute multivariate A/B testing strategy and library of testing results; Identify KPIs and report results to stakeholders; Build and update email templates using HTML and CSS; Use analytics to inform strategy for future campaigns; Execute complex CRM campaigns and segmentations; Conceive and execute automated campaigns; Use novel technologies like AI to generate copy and creatives; Launch and manage SMS and push campaigns; Collaborate with other functional groups within the organization to maximize effectiveness of multi-channel campaigns; Build out and maintain email calendar; Utilize best practices to maintain list health and maximize deliverability, Manage DMARC enforcement project; Oversee IP warming project
Lifecycle & Email Marketing Manager
Mind Movies LLC
08.2017 - 11.2021
- Manage end-to end high volume B2C email program for Mind Movies, including strategy, building, QA, testing, deployment, and reporting on results; Conceive and execute complex automated campaigns; Write copy and design creatives for campaigns; Launch and manage SMS and push notification programs; Conceive and execute testing strategy; Build and update email templates using HTML and CSS; Build and execute complex CRM campaigns; Maximize and maintain best-in-class deliverability, inbox placement, server score and IP reputation for 24 mail servers; Warm new next-gen mail servers and migrate from old ones; Utilize SQL to segment and measure audiences; Collaborate with other channel managers to maximize customer engagement on campaigns; Build out extensive multi-funnel reporting library; Meet with stakeholders to optimize funnels; Liaise with tech team on various projects to improve mind movies.com; Update blog content; Manage GDPR compliance project; Expert in email and lifecycle marketing best practices
Email Marketing Manager
Sun Basket
03.2017 - 08.2017
- Manage editorial calendar for acquisition and retention emails; Write copy for multiple audiences including ad-hoc customer service emails; Design, layout, QA, test and send all customer-facing emails; Edit html for all marketing and transactional emails; Collaborate with marketing channel managers to conceive and execute campaigns; Plan and execute A/B testing for all marketing emails to maximize KPIs; Report on testing strategies and results to internal stakeholders; Manage segmentation of audiences to deliver relevant content to customers; Migrate email service providers
Lifecycle Marketing Manager
INGENIO, LLC
05.2014 - 08.2016
- Managed acquisition and retention email channel for keen.com and psychic center.com; Conceived and strategized email and lifecycle campaigns; Ensured email templates used RWD; Edited html; Designed email creatives; Extensive A/B testing and reporting on results; Created end-to-end automated trigger and drip campaigns, ad-hoc campaigns and newsletters; Utilize SQL to segment and measure audiences; Launched CMS and migrated all content for keen.com; Published new content and managed relationship with content provider; Launched and managed SMS channel; Launched and managed Marketo Real Time Personalization; Managed push notification channel; Created marketing flows using in-house platform; Worked with SEO agency to increase organic traffic and make back-end edits to optimize the channel; Proven strong analytical background demonstrated by metric-driven results
Event Production Manager
AMERICA'S CUP EVENT AUTHORITY
06.2013 - 10.2013
- Managed build, A/V installation, and day-to-day operations of the 'Flying on Water' cinema exhibition; Managed operation for 'Flying on Water' interactive exhibition in collaboration with outside vendors including Obscura Digital and the Exploratorium; Liaised with AC Branding Manager to install signage throughout AC Park and Village locations; Managed 40+ volunteers and staff to run day-to day operations throughout the event; Collaborated with AC TV Director to manage on-air talent and video camera positioning
Associate Manager, e-Business
HD SUPPLY
03.2010 - 05.2013
- Managed all aspects of the email marketing channel for hdsupplysolutions.com, including concept, content, deployment; Ensured a smooth transition between email service providers; Planned and executed A/B and multivariate testing of emails to maximize open and click rates; Created complicated segmentation strategies to maximize ROI; Created and distributed detailed post-campaign analysis reports to internal stakeholders; Initiated and managed Push Notification Program; In-depth knowledge of conversion funnel, including SEO, PPC, landing page optimization, and content; Strictly complied with CANSPAM regulations; Maintained a ReturnPath sender score of 99/100; Obtained a knowledge of HTML/CSS; Completed redesign of email templates; Optimized email and landing page content and functionality for multiple screens and mobile devices; Worked closely with cross channel marketing teams to strategize and execute promotions
Graphic Services Coordinator
VALASSIS, INC
10.2007 - 03.2009
- Managed book of business for 32 sales representative's direct mail channel; Ensured accuracy prior to files being sent to the printer through QA creative; Collaborated with design team to maximize campaign effectiveness
Education
Bachelor of Arts - Multimedia Arts
National University
University of San Francisco
Skills
- Email Marketing
- Lifecycle Marketing
- Digital Marketing
- HTML
- CSS
- Graphic design
- Google Analytics
- Copywriting
Certification
- Hubspot - Email Marketing
- Hubspot - Marketing Software
- Hubspot - Digital Marketing
- Hubspot - Inbound Marketing
- Hubspot - Inbound Marketing Optimization
- Google Analytics Certification
Tech Stack
Email Service Providers - Hubspot, Marketo, Salesforce Marketing Cloud, Customer.io, Acoustic, Vero, SendGrid, Cusomer.io, Exact Target, Mail Chimp, Interspire
Analytics/CRM - Tableau, SalesForce, Google Analytics, Omniture
Design - HTML/CSS, Illustrator, Photoshop, Dreamweaver
Timeline
Email Specialist
Clearco
11.2023 - Current
Email Marketing Manager
Quartz Network
11.2021 - 11.2023
Lifecycle & Email Marketing Manager
Mind Movies LLC
08.2017 - 11.2021
Email Marketing Manager
Sun Basket
03.2017 - 08.2017
Lifecycle Marketing Manager
INGENIO, LLC
05.2014 - 08.2016
Event Production Manager
AMERICA'S CUP EVENT AUTHORITY
06.2013 - 10.2013
Associate Manager, e-Business
HD SUPPLY
03.2010 - 05.2013
Graphic Services Coordinator
VALASSIS, INC
10.2007 - 03.2009
Bachelor of Arts - Multimedia Arts
National University
University of San Francisco
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