Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jeff Watson

West Monroe,LA

Summary


Sales professional with strong background in large format sales, skilled in developing and maintaining client relationships. Proven track record in driving revenue growth and delivering tailored solutions to meet customer needs. Adept at collaborating with teams to achieve results and adapting to changing market dynamics. Known for strong communication, negotiation, and problem-solving skills.

Overview

41
41
years of professional experience

Work History

Large Format Sales Representative

Community Coffee Company
05.2021 - Current
  • Assisted customers by identifying needs and recommending appropriate products.
  • Provided support during sales presentations to enhance customer understanding of products.
  • Maintained knowledge of product features and benefits to effectively address customer inquiries.
  • Collaborated with team members to streamline sales processes and improve customer service.

Small Format Sales Representative

Community Coffee Company
08.2014 - Current
  • Developed strong relationships with retail partners to enhance product visibility and sales performance.
  • Executed strategic merchandising plans to optimize shelf space and maximize consumer engagement.
  • Conducted market analysis to identify trends, informing inventory decisions and promotional strategies.
  • Collaborated with cross-functional teams to streamline order fulfillment processes, improving overall efficiency.
  • Acquire new business by identifying, making cold calls and presentations to prospective customers.
  • Monitor and collect delinquent accounts.

Key Account Manager- Workplace Channel

PepsiCo
11.2012 - 08.2014
  • Healthcare, Education and 3rd Party Operators.
  • Execute selling objectives for PepsiCo portfolio of products: Pepsi, Frito-Lay, Quaker, Tropicana, Sabra, Naked Juice, Gatorade.
  • Cultivated strong relationships with key clients to drive brand loyalty and retention.
  • Developed and executed strategic account plans to meet client objectives and increase sales growth.
  • Analyzed market trends and client needs to identify growth opportunities and enhance service offerings.
  • Collaborated with cross-functional teams to coordinate product launches and promotional campaigns effectively.
  • Calculated rebates and payments based off customer performance against required contractual criteria.

District Sales Leader

Pepsi Beverage Company
08.2006 - 11.2012
  • Led sales initiatives across small format and large format customers in order to achieve sales revenue and profit goals.
  • Developed and implemented strategic sales plans aligned with corporate objectives to optimize performance.
  • Mentored and trained sales teams, fostering skill development and enhancing overall productivity.
  • Analyzed market trends and competitor activities to inform strategic decisions and improve positioning.

Store Director

Brookshire's Grocery Company
06.1998 - 07.2006
  • Directed daily store operations, ensuring optimal staffing and customer service excellence.
  • Developed and implemented sales strategies to enhance product visibility and drive revenue growth.
  • Analyzed inventory levels to optimize stock management and reduce shrinkage rates.
  • Trained and mentored team members, fostering a collaborative work environment focused on performance improvement.
  • Supervised entire retail operations of a Super 1 Foods which consisted of 110 employees.

Assistant Store Manager

Brookshire's Grocery Company
05.1984 - 06.1998
  • Supervised daily operations, ensuring compliance with company policies and procedures.
  • Trained and mentored new staff on customer service standards and operational processes.
  • Coordinated inventory management, optimizing stock levels to meet customer demand.
  • Developed staff schedules, balancing labor needs with budget constraints for efficiency.
  • During this time frame, I started out in high school as an utility clerk and worked my way up through the organization.

Education

BBA - Management

University of Louisiana At Monroe
Monroe, LA

Skills

  • Goal oriented
  • Sales strategy development
  • Upselling strategies
  • Product demonstration
  • Strong organizational and time-management skills

Timeline

Large Format Sales Representative

Community Coffee Company
05.2021 - Current

Small Format Sales Representative

Community Coffee Company
08.2014 - Current

Key Account Manager- Workplace Channel

PepsiCo
11.2012 - 08.2014

District Sales Leader

Pepsi Beverage Company
08.2006 - 11.2012

Store Director

Brookshire's Grocery Company
06.1998 - 07.2006

Assistant Store Manager

Brookshire's Grocery Company
05.1984 - 06.1998

BBA - Management

University of Louisiana At Monroe

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