Jeff Wilcox
San Antonio,TX
Summary
Dynamic Business Development Specialist with 15+ years of experience in driving growth and fostering strategic partnerships. Skilled in identifying and capitalizing on market opportunities to expand business reach and revenue. Experienced in conducting market research, developing innovative strategies, and nurturing client relationships to achieve sales targets. Proficient in cross-functional collaboration and adept at negotiating contracts to secure advantageous deals. Passionate about driving business success through proactive initiatives and client-centric solutions.
Overview
39
39
years of professional experience
Work History
Senior Director
Epsilon
08.2023 - 05.2024
- Identify current client growth opportunities
- Management of over 100 retail credit card and DTC card campaigns, annual learning agenda, audience testing, campaign optimization
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
Enterprise Sales
Stirista
03.2021 - 08.2023
- Top Performer throughout my tenure
- Successfully sold all Stirista products including B2C, B2B, online data and a sophisticated real-time identity graph
- Focused on both our data and the activation platforms: our ESP, DSP, and the media we serve, including social, digital, OTT
- Maintained sales tasks with detailed notes in enterprise contact management system to assist in bringing sales opportunities to closure.
- Achieved sales targets by consistently identifying, pursuing, and closing enterprise accounts.
- Served instrumental role in closing [Number] enterprise accounts valued at $[Number] in annual sales.
- Increased revenue by developing and implementing strategic sales plans for enterprise clients.
Consultant
Lonestar Decorative Concrete Holdings
01.2019 - 01.2021
- Product Development, Sales, Brand Development, SEO, Paid Search
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Enhanced communication among team members, fostering a collaborative and supportive work environment.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
Consultant
Sentient Prime
01.2018 - 01.2019
- Channel Development, Sales
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Managed client relationships through regular check-ins and updates on project progress.
Global Group Account Director
Harte Hanks
10.2015 - 02.2017
- P&L and client management responsibility for Insurance and Investment clients
- Oversight of: database, analytics, strategy, creative, print fulfillment
- 20 M+ client portfolio
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Collaborated with creative teams to develop innovative advertising campaigns that exceeded client expectations and drove positive results.
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
Client Management and Sales
Acxiom Corporation
01.2010 - 01.2015
- Managing Director | 2013 - 2015
- Led teams of sales and account management professionals in Insurance vertical
- Surpassed annual revenue targets by over 25%
- Clients: USAA, Farmers, American Family, MetLife
- Organized client events and presentations to showcase products, services, and industry trends, resulting in increased engagement and loyalty.
- Conducted annual reviews of client's profiles to secure suitable portfolio allocations.
Executive Director
Acxiom
01.2010 - 01.2013
- Client management for large Credit Card Issuer
- 100% client billing increase in 1.5 years bringing new technology, additional data, and projects with new lines of business.
- Forge strong relationships with clients, providing regular updates on organizational progress and soliciting their expertise when needed.
SVP, Managing Director
Rivet (an IPG agency)
01.2007 - 01.2008
- Chicago and San Francisco office management
- Agency rebrand and launch
- Business Development
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Strengthened relationships with key stakeholders, fostering trust and collaboration across the organization.
Vice President Business Development
GEM Minneapolis
01.2004 - 01.2007
- Drove significant new business/ new logo revenues
- Best Buy Mobile advertising weekly circular
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
SVP, Client Management
FFWD
01.2001 - 01.2003
- Managed and grew agency's Schwann's relationship by increasing promotional and direct marketing advertising spend
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
VP of Marketing and Product Development
Travelers Express | MoneyGram
01.1995 - 01.2000
- Business Development, Product Development, Consumer Marketing, Hispanic Marketing, Direct Marketing
- Managed marketing and advertising budget of $50M and led the company into direct and loyalty marketing
- Built and managed coop advertising program to support 100,000+ retail partner locations
- Hired Campbell Mithun for consumer advertising
- Won high profile strategy and media industry awards
- Oversaw award winning campaigns in both strategy and media categories.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
Marketing, Sales, and General Management
American Express Company > First Data Corp
01.1990 - 01.1995
- Recruited from Ogilvy to continue leading the growth of MoneyGram
- Established the first secure wire transfer service from the US to Mexico
- Business grew from start-up to multi-million-dollar organization that was taken public
- Monitored competitor activity to identify trends, respond quickly to market changes, and maintain a competitive edge in the industry.
Account Director
Ogilvy & Mather
01.1986 - 01.1990
- Day-to-day management responsibility for American Express, General Foods, Equal Brand Sweetener
- Launched American Express MoneGram.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
Account Executive
Grey
01.1985 - 01.1986
- Day-to-day management responsibility for Panasonic, Canada Dry
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Education
B.A. - History and Journalism
SUNY College at Cortland
Skills
- Business Development
- Digital Marketing
- Programmatic Media
- Strategic Planning
- Sales Planning
- Coaching
- Consumer Data
- B2B Data
- Collaborative Leadership
- Team Building and Motivation
- Stakeholder Relations
- Pipeline Development
- Prospecting skills
- Contract and Vendor Management
- Staff Development
- Creativity and Innovation
- Business Planning
- Negotiation
- Story pitching
- Teamwork and Collaboration
Industry Experience
- Financial Services
- CPG
- Retail
- Construction
- Consumer Electronics
Personal Information
Title: Business Development Executive | C-Level Focus
Awards
- Effy, Best Financial Services advertising campaign | MoneyGram
- Media Plan of the Year, "Adweek" | MoneyGram
Golf, Travel, Family
I have three amazing adult children who are all enjoying excellent careers. More importantly they are kind, loving people who give back to their communities.
I am a lifetime golfer who loves the game and am grateful for the time spent playing with family and friends.
Timeline
Senior Director
Epsilon
08.2023 - 05.2024
Enterprise Sales
Stirista
03.2021 - 08.2023
Consultant
Lonestar Decorative Concrete Holdings
01.2019 - 01.2021
Consultant
Sentient Prime
01.2018 - 01.2019
Global Group Account Director
Harte Hanks
10.2015 - 02.2017
Client Management and Sales
Acxiom Corporation
01.2010 - 01.2015
Executive Director
Acxiom
01.2010 - 01.2013
SVP, Managing Director
Rivet (an IPG agency)
01.2007 - 01.2008
Vice President Business Development
GEM Minneapolis
01.2004 - 01.2007
SVP, Client Management
FFWD
01.2001 - 01.2003
VP of Marketing and Product Development
Travelers Express | MoneyGram
01.1995 - 01.2000
Marketing, Sales, and General Management
American Express Company > First Data Corp
01.1990 - 01.1995
Account Director
Ogilvy & Mather
01.1986 - 01.1990
Account Executive
Grey
01.1985 - 01.1986
B.A. - History and Journalism
SUNY College at Cortland