Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Professional Development
Key Accounts
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Jeffery A. Runyon

Indianapolis,IN

Summary

Accomplished Director of Sales and Business Development professional with over 20 years of success driving brand growth, leading high-performing teams and forging strategic partnerships across national and international markets. Expertise in contract negotiation, international market expansion, and navigating major retail ecosystems including Amazon, Best Buy, Costco, and Walmart. Recognized for delivering multimillion-dollar revenue growth and cultivating long-term client relationships through innovative solutions and exceptional customer service.

Overview

14
14
years of professional experience

Work History

Director of Sales

SureBright Technologies LLC
03.2025 - 10.2025
  • Led strategic outreach to introduce the company’s AI-driven tech warranty solution to retail, consumer electronics, and technology sectors.
  • Cultivated and managed high-impact partnerships by aligning business goals with customer-centric solutions.
  • Directed implementation of partner programs ensuring seamless integration with partner platforms.

Director of Sales, Retail

Adesso Inc.
03.2024 - 07.2024
  • Spearheaded all sales initiatives to introduce the company into the consumer electronics retail channel.
  • Recruited, managed, and motivated key representative firms and distributors to drive engagement and revenue growth.
  • Secured an initial purchase order from Best Buy, successfully launching the brand into a new channel.

National Sales Manager, Retail

ScreenBeam, Inc.
11.2016 - 11.2023
  • Managed and expanded retail partner portfolio in telecom and wireless technology markets.
  • Developed and executed go-to-market strategies to expand brand presence in both commercial and consumer sectors.
  • Hired, trained, and led remote sales teams to ensure consistent execution across national accounts.
  • Key Achievements:
  • Added national and regional accounts generating $3M in new business.
  • Grew dot-com business by 26%, achieving $10M+ in annual sales.
  • Increased big-box retail sales by 19%, exceeding $14M annually through improved in-store placement and merchandising.
  • Formed and trained sales team of 3 for added expansion into various new channels.

National Sales Manager, National Accounts

Escort Inc.
02.2015 - 10.2016
  • Managed national retail and e-commerce sales of premium radar detectors.
  • Expanded channel presence and negotiated new partnerships, growing annual revenue to $26M+.
  • Ensured compliance with corporate sales practices while driving new product placements and improved profitability.

Director of Business Development, North America

XM-i Pte. Ltd. (X-mini)
11.2011 - 01.2015
  • Responsible for introduction, development and execution of strategic distribution for, logistics, sales and brand marketing in U.S. and Canada.
  • Restructured distribution partners, acquired new logistics and warehouse affiliates.
  • Established quality rep firm network to ensure appropriate representation and sales growth.
  • Secured high profile retail accounts for products launches.
  • Increased revenue from $350K to $8.85M during this period.

Education

High School Diploma - Business Management & Electronics

Ivy Technical College
Terre Haute, IN

Skills

  • Client relationship management
  • Budget analysis
  • Global account management proficiency
  • Skilled in contract discussions
  • Business strategy development
  • Channel development expertise
  • Merchandising expertise
  • Partnership strategy development
  • Sales process enhancement

Accomplishments

Successful introduction of international brands into US, generating over $8M in new business. Hired and trained sales team introducing wireless technology into new channels of distribution while growing existing business. Significant contribution to launching XM Radio in 25 states, creating new revenue stream exceeding $115M

Timeline

Director of Sales

SureBright Technologies LLC
03.2025 - 10.2025

Director of Sales, Retail

Adesso Inc.
03.2024 - 07.2024

National Sales Manager, Retail

ScreenBeam, Inc.
11.2016 - 11.2023

National Sales Manager, National Accounts

Escort Inc.
02.2015 - 10.2016

Director of Business Development, North America

XM-i Pte. Ltd. (X-mini)
11.2011 - 01.2015

High School Diploma - Business Management & Electronics

Ivy Technical College

Professional Development

  • Team Delphi V Problem Solving – Rockford Fosgate Technical Training Institute
  • Walt Disney Management Institute
  • Whirlpool Manager Training Program
  • Ken Blanchard Situational Leadership Training
  • The Friedman Group Retail Management Training

Key Accounts

  • Amazon
  • Best Buy
  • Walmart
  • Costco
  • Target
  • Office Depot
  • Home Depot
  • Meijer
  • Nordstrom
  • Sam’s Club
  • QVC
  • Walgreens
  • Safeway
  • Bloomingdale’s
  • ShopHQ
  • NATM Buying Group
  • Polaris Power Sports
  • Newegg
Jeffery A. Runyon