JEFFERY DANIELSON
Fireworks & Stage FX America
Santee,CA
1
Certification
17
years of professional experience
I am a live entertainment executive, creative director, and lifelong motorsports advocate with 24 years of hands-on experience bringing large-scale stadium events and trackside fan experiences to life. My biggest creative milestone was leading Team USA to a first-place victory at the 2023 Flammende Sterne International Fireworks Competition in Germany, proving my ability to design world-class shows that captivate massive audiences. Beyond managing multi-million dollar production budgets and executing complex venue logistics, my core focus is building a supportive, high-performing team culture where every crew member has the resources and safety backing to succeed.
Work History
President, Owner, and Board Member
11 Years 6 Months- Directed all daily business operations, creative show designs, and live event execution for a leading entertainment firm in the Southwest. Managed total corporate profitability and multi-city logistics while leading field production teams through high-pressure live environments.
- Championship Performance: Developed and directed the winning creative showcase for Team USA on the global stage, bringing home the first-place international trophy from Germany.
- Brand Representation & Fan Activations: Cultivated and maintained long-term partnerships with high-profile corporate accounts including Live Nation, Anaheim Angels, XFL Indoor Football, San Diego Gulls, USS Midway Museum, SeaWorld San Diego, Legoland California, Knott's Berry Farm, Walt Disney World, and Disneyland, ensuring adherence to branding guidelines.
- Project Management & Product Launches: Guided hundreds of customized live entertainment experiences from initial creative concept and budgeting to equipment deployment and final execution. Spearheaded the design and launch of new entertainment offerings to expand brand capabilities.
- Employee-First Culture: Built a collaborative production team focused on accountability and support, recruiting, training, and mentoring design staff and field crews to enhance operational readiness for complex live shows.
- Marketing & Public Relations: Developed creative marketing strategies to boost community awareness and brand visibility, representing our organization at major industry events to build strong corporate relationships.
- Technology Modernization: Sourced and implemented new entertainment technologies to upgrade production assets and streamline field operations, enhancing layout execution.
- Logistics & Supply Chain: Coordinated supply chains, material transportation, and asset tracking for highly regulated production gear across multiple cities simultaneously to keep teams aligned on strict deadlines.
Special Effects Technician and Military Contractor
5 Years 8 Months- Built and managed high-fidelity special effects and physical field setups for realistic tactical training exercises.
- Developed operational safety rules to safeguard personnel and equipment during high-risk field scenarios.
- Managed gear inventory and evaluated subcontractor bids to ensure technical equipment was prepared for rapid deployment.
- Trained team members and collaborated with personnel to consistently meet strict project deadlines in high-pressure situations.
Education
BBA - Business Management
Skills
Project management
Strategic planning
Business development
Operations management
Sales and marketing
Risk management
Contract negotiation
Leadership team building
Brand strategy
Employee relations
Affiliations
American Pyrotechnic Association
Western Pyrotechnic Association
Pyrotechnics Guild International
Certification
- Master Show Designer
- Certified and Licensed Pyrotechnician
WHAT I DO BEST
- Creative Direction & Show Design: Designing, scripting, and executing live entertainment properties that elevate stadium, arena, and trackside fan engagement.
- Brand Protection & Sponsor Relations: Managing key corporate assets, safeguarding brand guidelines, and strengthening high-profile partner relationships.
- Team Leadership & Mentorship: Fostering an employee-first culture focused on mutual accountability, talent development, and crew safety.
- Project Management & Logistics: Guiding complex live entertainment life cycles from initial concept and budgeting to multi-city resource deployment.
- Safety & Regulatory Compliance: Implementing strict on-site safety architectures and collaborating with regulatory agencies to minimize operational risk.
MOTORSPORTS CULTURE & FAN EXPERIENCE AUDITS
- Trackside Fan Engagement: Dedicated advocate for Team Penske and three-time Cup Series champion Joey Logano. Routinely conducts firsthand, immersive trackside and infield research at major motorsports events to analyze fan subcultures, sponsor brand activations, and live engagement trends.
- Digital Media Tracking: Actively monitors social media and digital content channels for Team Penske drivers, tracking online content trends, driver brand presence, and digital fan interaction strategies to stay ahead of modern audience engagement.
Timeline
President, Owner, and Board Member
Fireworks & Stage FX America
01.2015 - 07.2026Read More
Special Effects Technician and Military Contractor
Strategic Operations Inc.
03.2009 - 11.2014Read More
Mohave Community College
BBA from Business Management
Read More