Jeffery S. Peiffer
Waukesha,USA
Summary
Dynamic marketing leader with extensive experience at GE Healthcare, driving strategic growth in point-of-care ultrasound. Expertise in market research and client account management enhanced product visibility and engagement, resulting in significant business growth. Proven ability to lead cross-functional teams and develop innovative marketing strategies that resonate with diverse stakeholders.
Overview
48
48
years of professional experience
Work History
Consultant / Advisor
Exo Imaging
Santa Clara, CA
06.2022 - 05.2024
- Supported commercial teams with customer & product requirement knowledge to enhance go-to-market success.
VP Marketing
Exo Imaging
Santa Clara, CA
06.2018 - 06.2022
- Led marketing strategy, implementation, and team development.
- Provided market research analysis and created a focused customer segment go-to-market strategy.
- Developed and implemented the product positioning, brand, and messaging platform.
Global Strategic Marketing Manager - Point of Care Ultrasound
GE Healthcare
Wauwatosa, WI
05.2012 - 04.2017
- Identified and developed strategic growth opportunities and initiatives in Point of Care ultrasound market.
- Conducted market segmentation and analysis to inform product development and marketing strategies.
- Cultivated relationships with luminaries that drove sales growth.
Global Marketing Manager - Point of Care Ultrasound
GE Healthcare
Wauwatosa, WI
02.2006 - 05.2012
- Led business development, new product planning, and global marketing for the Point of Care ultrasound business.
- Executed comprehensive marketing programs that effectively promoted product offerings and reached key customer segments.
- Coordinated customer programs, including exhibits and conferences, to effectively engage stakeholders and foster relationships and sales.
Manager, Marketing & Business Development, Compact Ultrasound - Surgery Segment Business Leader
GE Healthcare
Wauwatosa, WI
09.2003 - 02.2006
- Developed the business strategy for Compact Ultrasound P&L, focusing on market segmentation, marketing, and sales that drove double digit business growth.
- Managed budgets and allocated resources for multiple projects, ensuring alignment with organizational goals.
- Created alternate distribution channels with 3 leading industry device companies.
Manager, Americas Ultrasound Marketing
GE Healthcare
Wauwatosa, WI
11.1999 - 09.2003
- Developed marketing strategy and tactics for Radiology, Vascular, and Ob/Specialty markets.
- Led new product launches with sales support materials, exhibits and customer events.
- Managed the design and implemented sales promotions, marketing communications, and customer visits.
Manager, Ultrasound Operations
GE Healthcare
Wauwatosa, WI
12.1996 - 11.1999
- Implemented a demo logistics process with GE Capital and NAVL that resulted in over 20% variable cost savings and inventory controls. Developed a trade-in program for competitive socket replacements; over $14M in new business opportunities.
- Led cross-functional teams to implement healthcare solutions, improving collaboration and alignment across departments.
- Managed project timelines, ensuring on-time delivery of healthcare services and adherence to operational standards.
Manager, Global Ultrasound Product Marketing
GE Healthcare
Milwaukee, WI
08.1992 - 12.1996
- Developed and led business strategy and new product roadmaps, setting sales, margin, and expense targets.
- Conducted customer segmentation, product positioning, and pricing strategies.
- Managed project timelines and resources for healthcare technology implementations.
Manager, Ultrasound Marketing Department
GE Healthcare
Tokyo, Japan
03.1990 - 12.1992
- Redefined ultrasound business vision and led cross-functional teams to execute new product platform strategy for global sales
- Conducted competitive benchmarking, customer segment research, and product feature set development and testing.
- Launched new products globally that successfully positioned GE the core customer segments.
Manager, X-ray Sales Planning & Support
GE Healthcare
, USA
11.1987 - 03.1990
- Coordinated marketing and sales support for X-ray product line in USA, overseeing product promotions, sales training, exhibit planning, and customer presentations to enhance brand visibility and customer engagement.
- Led cross-functional teams to enhance operational workflows and increase efficiency.
- Developed training programs for staff to improve product knowledge and customer service.
- Managed budget allocations to ensure optimal resource utilization across departments.
Product Sales Manager, Rad/R&F Products
GE Healthcare
Milwaukee, WI
08.1985 - 11.1987
- Led cross-functional teams to develop strategic sales plans for healthcare products.
- Collaborated with marketing to create effective promotional strategies for product launches.
- Led a team of five sales support specialists in launching two major new products.
X-ray Product Sales Specialist
GE Healthcare
Cincinnati, OH
08.1983 - 08.1985
- Exceeded a sales budget of over $20M in sales two years in a row. Promoted to sales support position for the USA.
- Collaborated with healthcare providers to assess product needs and deliver tailored solutions.
- Showcased medical equipment features and benefits to potential clients, enhancing product understanding.
Full Line Imaging Sales Representative
GE Healthcare
Toledo, OH
06.1980 - 08.1983
- Attained the top 10% of sales for two straight years while holding the lowest discount in the Region.
- Delivered presentations on GE Healthcare solutions to diverse healthcare professionals and stakeholders, enhancing understanding of product benefits and driving sales.
- Strengthened client relationships through effective communication and in-depth product knowledge.
Research Assistant & Graduate Assistant
Michigan State University - Engineering Department
East Lansing, MI
06.1976 - 05.1980
- Authored technical paper in Experimental Mechanics, developing holographic optical techniques for non-destructive testing and analysis that enhanced research methodologies.
Education
B.S. - Engineering - Applied Engineering Sciences
Michigan State University
Lansing, MI01-1979
Holography Studies - Physics Department
Lake Forest College
Lake Forest, IL06-1978
College Prep -
Andover High School
Bloomfield Hills, MI06-1975
Skills
- Customer centricity
- Market research and analysis
- Product development
- Technical proficiency
- Strategic marketing execution
- Brand strategy implementation
- Cross-functional collaboration
- Growth enablement
Timeline
Consultant / Advisor
Exo Imaging
06.2022 - 05.2024
VP Marketing
Exo Imaging
06.2018 - 06.2022
Global Strategic Marketing Manager - Point of Care Ultrasound
GE Healthcare
05.2012 - 04.2017
Global Marketing Manager - Point of Care Ultrasound
GE Healthcare
02.2006 - 05.2012
Manager, Marketing & Business Development, Compact Ultrasound - Surgery Segment Business Leader
GE Healthcare
09.2003 - 02.2006
Manager, Americas Ultrasound Marketing
GE Healthcare
11.1999 - 09.2003
Manager, Ultrasound Operations
GE Healthcare
12.1996 - 11.1999
Manager, Global Ultrasound Product Marketing
GE Healthcare
08.1992 - 12.1996
Manager, Ultrasound Marketing Department
GE Healthcare
03.1990 - 12.1992
Manager, X-ray Sales Planning & Support
GE Healthcare
11.1987 - 03.1990
Product Sales Manager, Rad/R&F Products
GE Healthcare
08.1985 - 11.1987
X-ray Product Sales Specialist
GE Healthcare
08.1983 - 08.1985
Full Line Imaging Sales Representative
GE Healthcare
06.1980 - 08.1983
Research Assistant & Graduate Assistant
Michigan State University - Engineering Department
06.1976 - 05.1980
B.S. - Engineering - Applied Engineering Sciences
Michigan State University
Holography Studies - Physics Department
Lake Forest College
College Prep -
Andover High School