Jeff Kennel

I spearheaded the transformation of Americares in-house multimedia team, transforming the department into a professional nuts to bolts ethical storytelling powerhouse. My mission was to forge authentic, globally resonant narratives that not only raised awareness, but also ignited a surge in donor engagement, effectively rebranding the organization's visual voice.

Key Impacts:

+Managed an in-house team of creators, producing more media than ever created at Americares.

+Managed a budget of over $100,000.

Under my tenure, Americares cash revenue grew nearly 150%.

+Produced media that helped lead to Americares largest donation in history.

Led the transition to a fully remote production team.

Created Americares first Ethical Content Guidelines for media production.

• Conceptualized, directed, and produced global photo and video narratives, immersing audiences in the Trek Bikes brand experience.
• From quick product shoots to multi-week, expansive adventure campaigns, I crafted visual stories that resonated across diverse, international markets, from South Africa to Japan, and from France to New Zealand.

• Crafted and delivered a strategic video content strategy for Humboldt State University's marketing department, enhancing brand visibility and engaging key audiences.
• Managed multiple video projects simultaneously, ensuring timely completion and adherence to budget constraints.
• Coordinated with clients and stakeholders to understand project objectives and deliver tailored video solutions.

• Conceptualized and delivered high-impact visual content for the University of Portland's marketing, crafting compelling stories through commercials, documentaries, and diverse photo/video projects, driving audience engagement and brand awareness.
• Led media production for the RISE campaign, the largest and most successful fundraising campaign in UP's history.
• Winner of multiple CASE Gold and Silver Awards.