Summary
Overview
Work History
Education
Skills
Linkedin
Goal Attainment
Timeline
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Jeffrey Badger

Salem,NH

Summary

Dynamic Sales Director with extensive experience in leading data-driven consultative selling approaches in the CPG and Hardlines sectors. Expert in managing client relationships, facilitating business reviews, and implementing retail media strategies across multiple retailers. Skilled in pipeline management, forecasting, and navigating complex industry relationships to drive revenue growth.

Overview

7
7
years of professional experience

Work History

Sales Director

Epsilon Retail Media
07.2024 - Current
  • Deliver consistent results against internal and external quarterly results by leading through a data driven/consultative selling approach with brands in both the CPG and Hardlines space.
  • Facilitate Quarterly Business Reviews with clients to display past performance of their Retail Media Dollars and paint a path forward towards success.
  • Utilize consumer trends to shape sales approaches.
  • Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company's presence in industry circles.
  • Navigate complex internal and external relationships with our RMN partners while striving to keep all teams happy, but driving them towards continued revenue growth.
  • Overseeing a team of Client Solutions Managers and Ad Operations team members across two retailers to ensure an aligned approach for both brands and internal stakeholders.

Sr. Client Account Executive

Epsilon Retail Media
05.2024 - 07.2024
  • Mastered and constantly improved sales prospecting, follow-up and upsell processes.
  • Built relationships with customers to establish long-term business growth.
  • Evaluated customers' potential needs to make appropriate recommendations.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships, and growing existing ones.
  • Saved revenue from a migrating retailer with a tiered approach, while continuing to consult my brands on a proper approach to a retailer in-housing their Retail Media Network.

Client Account Executive

Epsilon Retail Media (previously CitrusAd)
10.2022 - 03.2024
  • Maintained a knowledge of changing industry standards and trends relating to my accounts
  • Utilized Salesforce to collect and organize information to manage sales and customer data
  • Actively managed a pipeline of current/net new brands on Target.com spanning across CPG, Consumer Electronics and Toys.
  • Revived dormant accounts by re-establishing relationships with key stakeholders
  • Engaged in and researched the competitive landscape of my existing and potential clients to ensure that I had ample knowledge to lead and drive conversations.
  • Cultivated strong and meaningful relationships with key stakeholders on both the brand and agency level.
  • Engaged in further growth of knowledge by spearheading a new relationship in the C-Store Space.

Client Solutions Manager

CitrusAd
08.2021 - 09.2022
  • Facilitated the implementation and active management of Retail Media strategies for clients on Target, GoPuff, CitrusAd Grocery One, Hy-Vee and Shipt.
  • Collaborated with Sales Directors to position upsell opportunities with my existing book of business across the above retailers.
  • Provided active time to mentor new hires and current employees on anything Client Solutions related.
  • Conducted reporting meetings with stakeholders to ensure that they are aligned on strategy and performance of their media spend.
  • Developed an exceptional level of industry knowledge by working closely across a multitude of retailers (both large and small).
  • Became a trusted advisor to not only my clients, but to internal stakeholders through knowledge level, and willingness to coach others.

Digital Success Specialist

Union Street Media
10.2019 - 08.2021
  • Developed into a trusted advisor of digital marketing and strategy with real estate brokers and agents.
  • Maintained a steady momentum between sales through implementation.
  • Practiced crisis management during Covid to get in front of churn prone clients and minimize their risk of cancellation.

Campaign Coordinator

Dealer.com
10.2018 - 10.2019
  • Lead a proactive service and collaborated with clients regarding their Onsite and Offsite digital strategy.
  • Participated in performance management training to display a higher level of value to our clients via calls catered around their top priorities, and provided action items to help further align to existing and everchanging priorities.
  • Collaborated cross functionally with Account Managers and design professionals to ensure timelines were met.

Digital Campaign Specialist

Dealer.com
12.2017 - 10.2018
  • Actively progressed my technical skills within HTML and CSS by created website landing pages.
  • Conducted thousands of website audits to identify website issues and highlight upsell opportunities for Account Managers.
  • Proactively managed an inbox queue for Ford Automotive dealers across the country and delegated requests to ensure resolution within SLAs.

Education

Bachelor of Science - Communications

Champlain College
Burlington, VT

Skills

  • Pipeline Management / Forecasting
  • Expectation Management
  • Consultative Selling
  • Retail Media Best Practices
  • Data Story Telling
  • Communication
  • Customer Relationship Management
  • A - C Problem Solving Skills

Linkedin

https://www.linkedin.com/in/badgerjeffrey/

Goal Attainment

Q4 2022 - 125% Booked to Goal

Q1 2023 - 101% Booked to Goal

Q2 2023 - 122% Booked to Goal

Q3 2023 - 150% Booked to Goal

Q4 2023 - 111% Booked to Goal

Q1 2024 - 138% Booked to Goal

Q2 2024 - 126% Booked to Goal

Q3 2024 - 83% Booked to Goal while building another business with additional revenue targets. 

Timeline

Sales Director

Epsilon Retail Media
07.2024 - Current

Sr. Client Account Executive

Epsilon Retail Media
05.2024 - 07.2024

Client Account Executive

Epsilon Retail Media (previously CitrusAd)
10.2022 - 03.2024

Client Solutions Manager

CitrusAd
08.2021 - 09.2022

Digital Success Specialist

Union Street Media
10.2019 - 08.2021

Campaign Coordinator

Dealer.com
10.2018 - 10.2019

Digital Campaign Specialist

Dealer.com
12.2017 - 10.2018

Bachelor of Science - Communications

Champlain College

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