Jeffrey Berner
Charlotte,NC
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing/Account Manager
Townsquare Interactive
01.2020 - Current
- Increased customer engagement through social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Monitored return on investment of online and social media marketing efforts.
- Drove cross-functional collaboration with focus on quality service delivery.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
Assistant
Sage Hospitality Group
01.2019 - 10.2019
- AGM for a large Marriott property serving a diverse group of mostly business travelers, with more than 150 rooms, staff in excess of 50 and high volume of room turnover
- This was a distressed property that I was able to improve by increasing profitability and ratings through a combination of operational improvements and high return reno projects and operational improvements
- This resulted in this hotel becoming the most profitable hotel in the Sage Portfolio in 2019
- Operational Improvements:
- Improved guest scores across the board by 15%, reduced fraudulent reservations/charges to hotel and trained staff to recognize issues, audit scores improved over 2018 scores, streamlined check-in/checkout, improved customer interactions, oversaw/implemented continual training of all staff, replaced staff as needed due to turnover with better quality personnel
- Implement high return reno projects: kitchen facelift, pool and firepit upgrades, new landscaping
- Prevent issues through proactive communication with vendors and construction personnel to keep the project on schedule by ensuring all ordered products were delivered on-time
- Areas of responsibility included: Operations management, Revenue management, Budgets and forecasting, Facilities Management, Training and Employee management, Audit and Project management.
Operations Manager/Asst
GM Hotel Ventures, Inc
01.2018 - 01.2019
- AGM for the startup of a new Marriott-brand hotel
- As Operations Manager, I worked independently to set up the controls and procedures required for all of the areas of the hotel
- This hotel was running at 75% occupancy on average 2 months after startup as a result of efficient startup, minimal punch lists, and on-time delivery/installation of all furniture, fixtures and equipment
- (Marriott expected 60% avg after 6 months)
- Areas of responsibility included: Startup manager, Operations management, Revenue management, Budgets and forecasting, Facilities Management, Training and Employee management, Audit and Project management.
Education
Bachelor of Science - Hotel & Lodging Management
Johnson & Wales University
Skills
- Digital Content Development
- Customer Relationship Management
- Project Management
- Google AdWords
- Team Leadership
- Search Engine Optimization Practices
- Customer Engagement
- Keyword Research
- Campaign Development
- Digital Marketing
- SEO Strategy Development
- SEM Trend Knowledge
Certification
- Google Analytics for Beginners May 3, 2026
- Advanced Google Analytics May 9, 2026
Timeline
Senior Digital Marketing/Account Manager
Townsquare Interactive
01.2020 - Current
Assistant
Sage Hospitality Group
01.2019 - 10.2019
Operations Manager/Asst
GM Hotel Ventures, Inc
01.2018 - 01.2019
Bachelor of Science - Hotel & Lodging Management
Johnson & Wales University
- Google Analytics for Beginners May 3, 2026
- Advanced Google Analytics May 9, 2026
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