3D Printing and Prototyping
Jeffrey Bitnias
Digital Marketing Professional
Commerce Charter Township,MI
Summary
Results-driven marketing expert with a proven track record in lead generation, e-commerce growth, and full-funnel strategies. Skilled in managing multi-platform ad campaigns (Google Ads, Meta Ads, LinkedIn) and leveraging analytics tools like Google Analytics to optimize performance and ROI. Delivered $30M+ in client value through data-driven customer acquisition strategies.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
8
8
Certifications
Work History
Paid Media Specialist
Marion Relationship Marketing / Sleep Apnea Leads
05.2022 - 01.2025
- Generated $30M+ in client value through strategic, data-driven ad campaigns across multiple platforms.
- Managed 40+ Active Google Ads accounts across industries such as luxury goods, medical, legal, B2B, and eCommerce, overseeing budgets of $150k+ per month.
- Expert in all Google Ads campaign types, including Search, Performance Max, YouTube, Display, Shopping, and Remarketing.
- Managed 20+ Meta Ads accounts (Facebook/Instagram), developing creative strategies, writing high-performing copy, and conducting market research.
- Managed ad accounts across diverse platforms like LinkedIn, Nextdoor, TikTok, and Google, tailoring strategies to platform-specific goals.
- Optimized performance metrics (ROI, CTR, conversion rates, CPA) through A/B testing, advanced bid strategies, and continuous experimentation.
- Integrated and analyzed conversion tracking using Google Tag Manager, Google Analytics, and Facebook Pixel to drive actionable insights.
- Provided advanced analytics and performance reports via custom dashboards, helping stakeholders make informed decisions.
- Streamlined campaign management by leveraging automation tools like scripts and AI-driven platforms, boosting efficiency and scalability.
- Conducted in-depth market and competitor analysis to refine targeting strategies, identify gaps, and capitalize on opportunities.
- Proactively resolved issues by monitoring ad accounts for spend efficiency, compliance, and performance challenges.
- Mentored team members on Google Ads and marketing best practices, fostering team growth and expertise.
- Collaborated with cross-functional teams to align marketing strategies with business objectives, ensuring cohesive execution.
Digital Marketing Director
JWR
12.2021 - 05.2022
- Designed and executed multi-channel campaigns across Google Ads, Meta Ads, and email marketing, driving measurable growth and engagement.
- Mentored and led a team of marketers, fostering skill development and ensuring alignment with business goals.
- Developed full-funnel marketing systems to nurture leads and convert prospects, optimizing every stage of the customer journey.
- Created and managed a comprehensive content marketing plan, producing high-quality content to enhance brand visibility and authority.
- Analyzed campaign performance and implemented data-driven strategies to improve ROI and meet KPIs.
- Collaborated with cross-departmental teams to align marketing efforts with overall company objectives.
- Spearheaded strategic planning for campaigns, identifying new opportunities to reach target audiences effectively.
E-Commerce Manager and CEO
TrendZetta LLC
06.2020 - 07.2021
- Founded and led a successful e-commerce business, overseeing all operations from website creation to daily management.
- Built and managed the online storefront with optimized Google Ads and Meta Ads campaigns, driving consistent traffic and sales.
- Developed and executed email marketing campaigns to nurture customer relationships and increase repeat business.
- Managed supplier relationships and inventory, ensuring seamless operations and high-quality product availability.
- Provided exceptional customer service, resolving issues directly to maintain customer satisfaction and brand reputation.
- Scaled the business and achieved a successful exit, selling the company for $60,000.
Digital Marketing Freelancer
Freelance
11.2018 - 05.2020
- Managed 15+ client accounts across diverse industries, delivering customized marketing strategies to achieve client goals.
- Executed and optimized campaigns on Google Ads, Meta Ads, and other platforms to drive measurable results.
- Built and maintained strong client relationships, ensuring satisfaction and long-term partnerships.
- Provided end-to-end services, including campaign creation, performance analysis, and actionable recommendations for growth.
- Demonstrated adaptability and expertise by tailoring solutions to meet the unique needs of each client.
Co-Founder & Digital Marketing Lead
Fly Bitlux LLC
12.2017 - 09.2018
- Co-founded and built a private jet chartering company, managing key business operations and marketing efforts.
- Designed and created marketing assets while modifying the website to enhance user experience and drive client inquiries.
- Launched and optimized Facebook Ads campaigns, generating leads and increasing brand visibility in a competitive market.
- Maintained strong client relationships, providing prompt assistance to secure private jet bookings and ensuring high customer satisfaction.
- Collaborated on strategic initiatives to grow the business and streamline operations.
Education
High School Diploma -
Walled Lake Central High School
Walled Lake, MI 09.2015 - 06.2019
Skills
- Paid Media Management
- E-commerce and Digital Marketing
- Data Analysis and Reporting
- Marketing Strategy Development
- Team Leadership
Certification
Google Ads Search
Interests
Music Production
Creative Advertising
Tech Innovation
Teaching Music
Timeline
Google Ads Search
01-2025
Google Ads Video
01-2025
Google Ads Display
01-2025
Google Ads Performance Max
01-2025
Meta Certified Media Buying Professional
01-2025
Meta Certified Digital Marketing Associate
01-2025
Hubspot Digital Marketing
01-2025
Hubspot Social Media Marketing
01-2025
Paid Media Specialist
Marion Relationship Marketing / Sleep Apnea Leads
05.2022 - 01.2025
Digital Marketing Director
JWR
12.2021 - 05.2022
E-Commerce Manager and CEO
TrendZetta LLC
06.2020 - 07.2021
Digital Marketing Freelancer
Freelance
11.2018 - 05.2020
Co-Founder & Digital Marketing Lead
Fly Bitlux LLC
12.2017 - 09.2018
High School Diploma -
Walled Lake Central High School
09.2015 - 06.2019
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