Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
Generic

JEFFREY C. MARTIN

New Port Richey

Summary

Self-motivated aggressive sales leader well established in the retail, wholesale, and distributor sectors— proven record of exceeding sales and profit goals, a strong individual producer as well as state-wide manager. Accountable for growth within existing accounts and capturing new business—combined with an extensive knowledge of wine and spirit brands. Consistently successful in moving brand portfolios and employee development forward throughout a solid 17 years in alcohol sales. Willing to relocate for the right position.

Overview

21
21
years of professional experience

Work History

Business Development Manager

Southern Glazers Wine & Spirits
01.2012 - 01.2024
  • An “influence without authority” management position with no direct reports but directly responsible for obtaining sales and gross profit goals. Support role in developing, disseminating, and executing brand programs while assisting two Sales Managers, three Area Managers and eleven Sales Consultants achieve their Constellation Brands goals through expanding brand knowledge.
  • Accomplishments:
  • Handpicked for newly developed “BDM” role.
  • 5 time All Star (BDM Of the Year)
  • Exceptional Employee Evaluation ratings
  • One of 15 nationally picked employees for newly developed SGWS -Accelerated Talent & Leadership Program
  • Led Jacksonville team for the better part of two years (in addition to the Orlando Market) while their BDM was out on leave.

State Marketing Manager

Alaska Distributors
08.2002 - 03.2011
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Education

High School Diploma -

Joel E Ferris High School
Spokane, WA
05-1980

Skills

  • P&L and Budget
  • Establishing and Communicating Territory Goals
  • Establishing Individual Account Performance and Revenue Expectations
  • Sales and New Business Development
  • Excellent Sales Presentation and Closer Skills
  • Relationship Builder
  • Consistent Individual Top Producer
  • Sales Manager (Hire, Train, Promote)
  • Key Account Management Growth and Retention
  • Strong Portfolio Knowledge for Wine, Spirits and Beer Brands
  • Business development

Professional Development

  • Dale Carnegie, “How to win friends and influence people” Public Speaking and Training
  • Dale Carnegie, Assistant program instructor
  • Bob Brown’s “Train the Trainer”
  • Coors Brewing Company “Train the Trainer”
  • SGWS Accelerated Talent & Leadership Program

Timeline

Business Development Manager

Southern Glazers Wine & Spirits
01.2012 - 01.2024

State Marketing Manager

Alaska Distributors
08.2002 - 03.2011

High School Diploma -

Joel E Ferris High School