Jeffrey Critten

Work History

Vice President of North American Sales

Corigine Technologies

12.2021 - 08.2022

Developed GTM strategy, pricing models, and customer outreach programs to drive new Mimic Product line sales
Accomplishments include: Spearheaded the introduction and market penetration strategies for the Mimic emulation and prototyping platform, successfully capturing the interest of major industry players, including NVIDIA and Intel
Applied expert knowledge in product launch and go-to-market execution to generate buzz and drive product adoption in a competitive landscape
Navigated complex product challenges, including supply chain and quality assurance issues, demonstrating problem-solving prowess and a commitment to excellence
Made a strategic decision to depart from the role to address a personal family health emergency, exhibiting strong decision-making and prioritization capabilities.

Account Executive Semiconductor

Rescale Technologies

01.2020 - 09.2021

Handled the overall strategy to gain entry and success for Rescale into a new market vertical-Semiconductor
Accomplishments include: Devised and executed a successful market entry strategy for Rescale in the semiconductor industry, establishing the company as a significant player within a new vertical
Established and nurtured high-value strategic alliances with prominent semiconductor foundries, including TSMC, Samsung, and Globalfoundries, significantly enhancing market presence
Drove key partnerships with top Independent Software Vendors (ISVs) like Cadence, Synopsys, Mentor Graphics (Siemens), and Keysight, contributing to the launch of the industry's foremost instant-access EDA Cloud platform
Championed Rescale's entry into the startup ecosystem through a collaboration with Silicon Catalyst, securing an exclusive position as the cloud platform provider for their portfolio companies
Developed and implemented an innovative automated Account-Based Marketing (ABM) strategy, utilizing platforms such as ZoomInfo and Outreach.io, to elevate brand visibility and engage strategically selected accounts
Achieved a solid 6% conversion rate on targeted accounts, translating to the acquisition of new logos well beyond industry standards.

Cloud Solutions Business Development Director

Cadence Design Systems

06.2017 - 12.2019

Elevated to lead Cadence's pioneering venture into the Cloud-based Semiconductor Design space, my tenure was marked by significant achievements: Pioneering Market Entry and Product Launch: - Masterminded the successful introduction of our cloud solutions at DAC 2018, captivating the industry with a launch that secured 100 logos and generated millions in pre-launch business
This debut became the highlight of DAC 2018, creating a level of industry excitement unmatched in recent years
Educational Leadership and Strategy Dissemination: Led the worldwide training initiatives for the field organization, educating them on the nuances of the cloud business model and strategic sales approaches
Ecosystem Development and Partnership Formation: Delivered a cohesive strategy to forge partnerships for cloud enablement, building a comprehensive ecosystem of complementary services and technologies Ecosystem Development and Partnership Formation: Innovative Go-To-Market Strategies and Collaborations: Designed and established key go-to-market partnerships, enabling customers to benefit from a seamless multi-vendor environment tailored to their needs Financial Acument and Pricing Strategy: Conceptualized and developed sophisticated pricing models for our service offerings, setting the stage for sustainable growth and market competitiveness
Overall, my leadership in driving Cadence's cloud initiative contributed to setting a robust foundation for our market presence and innovation in semiconductor design within the cloud domain

Sales Director

Cadence Design Systems

01.2011 - 12.2016

In a pivotal career advancement, I was tasked with leading a high-performing team of Account Executives managing strategic relationships with clients including Intel, Microsoft, Google, Amazon, GlobalFoundries, Oracle, PMC Sierra, Marvell, Avago, and accounts within the Pacific Northwest region
Achievements in Leadership and Sales Expertise: Orchestrated team-wide success: Under my leadership, each Account Executive achieved 100% of their sales targets and earned the prestigious President's Club awards, marking unified excellence and overachievement
Delivered exceptional revenue growth: I was instrumental in guiding the business to consecutively surpass the $100 million mark in bookings for two years running
Strategic Account Management and Turnaround: Successfully reversed the B2B downward trend with Intel through a multi-year strategic effort, transforming Intel into Cadence's top-performing account and catalyzing a significant upswing in annual revenue contribution
This role underscored my aptitude for driving sales success, developing top talent, and delivering sustained high-impact business results in a competitive high-tech landscape

Global Account Director

Cadence Design Systems

01.2006 - 01.2010

Elevated from Account Executive to spearhead Cadence's relationship with Intel, I assumed the role of Global Account Director and revitalized our partnership, replacing the previous director
Accomplishments and Relationship Transformation: Reversed Intel's unfavorable perception of Cadence, orchestrating a profound positive shift in the relationship and expanding our annual business with Intel by over 300%, making them our first account to exceed $100 million
Utilized a comprehensive engagement strategy involving all organizational levels to reestablish trust and collaboration between both company executives and technical teams
Strategic Team Expansion and Global Support: Bolstered global support by recruiting key personnel to strengthen the field team in critical regions, including India and Israel
Contract Negotiation and Record-breaking Deals: Led the negotiation of Cadence's most complex contract at the time, ensuring deal quality and concluding the largest agreement in the company's history up until that point
Garnered several accolades for outstanding performance, including 100%+ Achievement Awards, and qualified for Sales Incentive Trips in three out of five years
My tenure as Global Account Director is characterized by tenacious relationship building, strategic leadership, and an unparalleled drive to secure monumental deals, reaffirming my reputation as a top-tier sales executive in the technology sector.

Account Executive

Cadence Design Systems

01.2000 - 01.2005

Managed several high-profile accounts, including HP, Agilent, Avago, Broadcom, and Intel, demonstrating superior sales management and business development prowess
Sales Excellence and Consistent Overachievement: Consistently excelled in the role, earning over 100% Achievement Awards every year except for 2004, and secured my place on numerous Sales Incentive Trips, reflecting a steadfast commitment to delivering results
Record-Breaking Quota Attainment and Strategic Wins: Achieved an unprecedented quota performance of 330%, leading complete competitive takeovers at various significant accounts
I was honored with the 'Competitive Replacement' award due to my strategic victories at Broadcom and was instrumental in forging a lasting partnership with HP
Cross Functional Team Collaboration: Fostered strong, collaborative partnerships with R&D, Marketing, and Application Engineering teams to drive success and deliver value to both customers and Cadence
These achievements underscore my robust expertise in sales leadership and my ability to generate extraordinary revenue growth through strategic planning, relationship management, and collaborative teamwork.

Applications Engineer

Cadence Design Systems

01.1997 - 01.2000

Within months of embarking on my professional journey with Cadence in March 1997, my noteworthy contributions to sales success were recognized, leading to a nomination for the prestigious Sales Incentive Trip by my peers, an honor that distinguished me as the only Applications Engineer selected from my group
In this role, I became a pivotal figure in field support, delivering technical expertise and customer service for a range of products
My early tenure showcased a natural aptitude for understanding customer needs and translating them into actionable sales strategies, laying the groundwork for a progressive career in sales management.

Research Physicist

Sunnybrook Health Sciences Center

01.1995 - 01.1997

Directly following graduate school, I embarked on a career-defining role as a Research Physicist at Sunnybrook Health Sciences Center, where I was integral to a multi-disciplinary team comprised of expert physicists and medical doctors
Together, we developed the world's inaugural digital mammography machine, an innovative leap in medical imaging technology
Driving Technological Advancements in Imaging Physics: Led the critical facets of imaging physics, encompassing image capture, advanced processing techniques, and the fine-tuning of output on 12-bit depth monitors, which were state-of-the-art at the time
Collaborative Clinical Trial Execution and Enhancement: Worked in lockstep with medical professionals during demanding clinical trials, leveraging their insights to refine image processing algorithms, significantly enhancing diagnostic capabilities and image quality
This role at Sunnybrook was a platform for applying cutting-edge research to real-world applications, delivering technological breakthroughs, and contributing to the advancement of medical diagnostic equipment.

Overview

Work History

Vice President of North American Sales

Account Executive Semiconductor

Cloud Solutions Business Development Director

Sales Director

Global Account Director

Account Executive

Applications Engineer

Research Physicist

Education

BSc (Honors Physics) -

MSc (Physics) -

Skills

Timeline

Summary

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