+ Year experience leading sales efforts globally.
Jeffrey Critten
Sales Executive
San Jose,CA
Overview
20
20
Work History
Global Sales Leader, Director / VP Sales
Corigine Technologies, VP NORTH AMERICAN SALES
12.2021 - 08.2022
- Trusted Advisor, and Sales Challenger
- Jeff Critten Sales, Developed GTM strategy, pricing models, and customer outreach programs to drive new Mimic Product line sales
- Headwinds caused by the macroeconomic slowdown and lack of available components in our supply chain were crucial issues in closing and growing business
- Accomplishments include:
- Owned overall go-to-market strategy
- I defined the sales process and wrote baseline terms and conditions
- They brought in Hubspot and ZoomInfo for CRM and account-based marketing initiatives
- All leads came from email sequence campaigns with the target audience derived from ZoomInfo and specific sequence campaigns defined by the title of the targeted individual within the account.
Account Executive
Rescale Technologies
01.2020 - 09.2021
- Handled the overall strategy to gain entry and success for Rescale into a new market vertical—Semiconductor
- Accomplishments include:
- We have created strategic relationships with the world’s leading FABs, including TSMC, Samsung, and
- Global foundries
- Drove partnerships with the leading ISVs such as Cadence, Synopsys, Mentor (Siemens), and Keysight to deliver the world’s only instant on EDA Cloud
- They were focused on leading-edge startups via a partnership with Silicon Catalyst as their portfolio companies’ exclusive cloud platform provider
- Created an automated ABM plan to build brand awareness in the segment with key potential accounts using tools like ZoomInfo and Outreach.io, resulting in metrics well above industry averages and achieving a 6% closure rate on targeted accounts, all of which were new logos
- Gap in Employment from 09/2022 through 10/2023
- When I left Corigine, my mother became critically ill with COVID-19, so I relocated back to my home in
- Vancouver, Canada, to assist her in her recovery, which was just over a year
- I recently relocated back to San
- Jose, and she has recovered completely
- Vancouver is not Silicon Valley, and I am excited to start the next phase of my career and deliver success to my new employer.
Solutions Business Development Director
Cadence Design Systems, Cloud
06.2017 - 12.2019
- Promoted to drive Cadence’s initial push into Cloud-based Semiconductor Design
- Accomplishments include:
- Launch at DAC 2018 with 100 logos and millions in businesses before launch
- DAC was the public launch, and that launch was by far the most viewed event at DAC 2018 and created an industry buzz that hasn’t happened in years
- Training WW Field organization on cloud business model and strategy
- Created ecosystem partners for cloud enablement
- They have created GTM partnerships to service customers using a multi-vendor flow
- We have developed pricing models for all offerings.
Cadence, Sales Director
Design Systems
01.2011 - 12.2016
- Promoted to manage a team of Account Executives covering accounts like Intel, MSFT, Google, Amazon
- GlobalFoundries, Oracle, PMC Sierra, Marvell, Avago, and the Pacific Northwest Geography
- Key accomplishments include:
- Directed the entire team to success, and all team members won 100% Achievement Awards and qualified for the annual president’s club awards
- Managed the overall business to achieve back-to-back $100M+ booking years
- Completed a multi-year effort to turn around the general B2B with Intel and drove Intel into Cadence’s top account overall after years of decline.
Cadence, Systems – Global Account Director
Design
01.2006 - 01.2010
- Promoted to direct the overall Intel relationship from being an AX on the account, replacing the then-current director
- Key accomplishments include:
- Worked tirelessly to turn the relationship from profoundly negative to positive
- Increased the annualized business by over 300%, and Intel became Cadence’s first 100M+ account
- I leveraged all levels of both companies to rebuild relationships from the executives to the designers
- We hired multiple positions to support a renewed field team in remote regions such as India and
- Israel
- I was assigned as the lead negotiator on the most challenging contract to achieve deal quality metrics on Cadence’s largest contract at that time, which resulted in the most significant agreement booked to date for Cadence to that point in time-based on contract value and received multiple 100%+ Achievement Awards and qualified for Sales Incentive Trips 3 out of 5 yrs.
Account Executive
Cadence Design Systems, HP, Intel
01.2000 - 01.2005
- Managed various accounts, including, , Agilent, Avago, Broadcom, and
- Key accomplishments include:
- Qualified for 100%+ Achievement Awards in 2000, 2001, 2002, 2003, and 2005 and numerous Sales
- Incentive Trips in this position
- Achieved the highest recorded quota performance of 330% via complete competitive replacements at multiple significant accounts
- Won the “Competitive Replacement” award for efforts at Broadcom and worked on a lasting alliance with HP
- They have worked closely with R&D, Mktg, and AE’s, delivering success to Customers and Cadence.
Cadence Design Systems—Applications Engineer
Post Grad School
01.1997 - 01.2000
- I joined Cadence in March 1997, and Sales nominated my Peers for the Incentive Trip (only AE for my group) based on my immediate contributions to sales success
- I supported customers in the field for various products.
Research Physicist
Sunnybrook Health Sciences Center
01.1995 - 01.1997
- I worked on a multi-disciplinary team of physicists and MDs, developing the world’s first digital mammography machine
- I drove the imaging physics from image capture and processing to end display on 12-bit depth monitors
- Worked closely with MDs during clinical trials to iterate to great on image processing for improved diagnostics.
Education
BSc - Physics
University of British Columbia
2000
MSc - Physics
University of Waterloo
1994
Account Base Expansion Contracts Negotiation Forecasting / CRM Territory Sales Management Enterprise/Major Account Management Executive Relationship Management - undefined
Skills
- Cold Calling Customer retention
- Collateral Development and Training
- Active Listening
- Influence Decision Makers Large Geographically Diverse Sales team mgmt
- Public Relations (Speaking and PR)
- Ideation
- Sales Automation and CRM
- ABM ( Account based marketing)
- Qualified Lead generation
- Relationship mgmt
- Employee Management
- Strategic Networking
- Promotional Events
- Interpersonal Communication Skills
- Customer Needs Assessments
- Digital Sales
- Sales Techniques
- Pipeline Management
- New Territory Penetration
- Lead Identification and Generation
- Business Objective Analysis
- Networking Events
- Sales Program Coordination
- Referral Network
- Operating Procedures and Policies
- Closing Techniques
- Team Recruiting and Onboarding
- Sales Quota Management
- Negotiation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There are two ways to be rich: One is by acquiring much, and the other is by desiring little.
Jackie French Koller
Timeline
Global Sales Leader, Director / VP Sales
Corigine Technologies, VP NORTH AMERICAN SALES
12.2021 - 08.2022
Account Executive
Rescale Technologies
01.2020 - 09.2021
Solutions Business Development Director
Cadence Design Systems, Cloud
06.2017 - 12.2019
Cadence, Sales Director
Design Systems
01.2011 - 12.2016
Cadence, Systems – Global Account Director
Design
01.2006 - 01.2010
Account Executive
Cadence Design Systems, HP, Intel
01.2000 - 01.2005
Cadence Design Systems—Applications Engineer
Post Grad School
01.1997 - 01.2000
Research Physicist
Sunnybrook Health Sciences Center
01.1995 - 01.1997
BSc - Physics
University of British Columbia
MSc - Physics
University of Waterloo
Account Base Expansion Contracts Negotiation Forecasting / CRM Territory Sales Management Enterprise/Major Account Management Executive Relationship Management - undefined
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