JEFFREY GAETANO
North Ogden,UT
Summary
Results-driven brand strategist with over 35 years of experience. A proven track record in guiding cross-functional teams in developing and implementing successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Specializes in optimizing key performance metrics such as digital audience and social media engagement, revenue growth, and market share. Recognized for crafting forward-thinking strategies that align with evolving market trends and overall business goals. Celebrated for keen ability to identify and capitalize on emerging trends to enhance brand visibility and improve market positioning.
Overview
27
27
years of professional experience
Work History
SVP of Programming/Program Director
iHeartMedia
01.1998 - 01.2024
- Led strategic programming initiatives, driving innovation, audience engagement, and revenue across multiple platforms for iHeartMedia’s diverse portfolio
- Optimized content strategies & marketing campaigns, resulting in substantial growth in listenership & digital engagement metrics across iHeartMedia’s networks
- Cultivated collaborative relationships both within organization & with external partners to create & execute innovative programming concepts, boosting visibility, expanding market share, & generating significant revenue
- Led inter-departmental collaboration to leverage emerging technologies & streamline operations, resulting in substantial efficiency gains and cost reductions
- Mentored more than 30 emerging & experienced broadcast professionals in a collaborative setting, enhancing brand growth, boosting audience engagement, and driving company revenue
- Conducted in-depth market analysis to identify emerging trends, inform strategic decisions, & maintain iHeartMedia’s competitive edge.
CHR Brand Coordinator
iHeartMedia
01.2016 - 01.2022
- Part of an 8-member team actively contributing on a national level to shaping & evolving brand identities and growing ratings for iHeartMedia's CHR radio properties
- Served as a national liaison with the recording label community
- Conducted and applied format research
- Critiqued brands and coached talent, evaluating strengths, opportunities, threats, & weaknesses through quality control processes.
Voiceover Artist
Jeffrey Gaetano Voiceovers
01.2010 - Current
- Chosen voice representing national advertising campaigns for the 2012 NFL Draft, ESPN, Guinness, the NBA, USGA, Carapelli Olive Oil, Blaupunkt, LG, Husqvarna, Lowes, and more
Education
Bachelor of Arts - Radio & TV
Marywood University
Scranton, PA06.1994
Skills
- Strategic leadership
- Brand Development
- KPI Tracking
- Organizational Development
- Marketing expertise
- Relationship and Team Building
- Analytical and Critical Thinker
- Innovative and Visionary
- Operational Excellence
- Music Scheduling & Research
- Event Management
- Audio Production
- Competitive Analysis
- Music/Radio Industry Expertise
- Content Development
Volunteer Experience
Building Utah Youth, Board Member, 2016, Current, Define/implement the charities marketing efforts. This includes identifying partnerships that help fulfill the charity’s mission: To build a better future for Utah by offering transformative opportunities to youth resulting in the development of personal integrity, youth leadership skills, and reverence for humankind.
Timeline
CHR Brand Coordinator
iHeartMedia
01.2016 - 01.2022
Voiceover Artist
Jeffrey Gaetano Voiceovers
01.2010 - Current
SVP of Programming/Program Director
iHeartMedia
01.1998 - 01.2024
Bachelor of Arts - Radio & TV
Marywood University
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