Summary
Overview
Work History
Education
Skills
Timeline
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Jeffrey Lieb

Branchburg,NJ

Summary

Experienced business owner and senior executive with over three decades of expertise in wireless telecommunications, retail operations, and government contracting. Proven leadership in deploying advanced cellular networks globally for Department of Defense (DoD) and Intelligence Community (IC) clients. Skilled in mobile technology, purchasing, inventory management, training, and customer support. Cleared for top-level government projects with a strong foundation in hands-on technical deployment and strategic planning.

Overview

36
36
years of professional experience

Work History

Vice President, Government Sales & Head of Cellular Systems Deployment and Training

RIVA Networks, Inc.
01.2004 - 01.2025
  • Led sales and deployment of private cellular networks (2G/3G/4G/5G) for high-profile DoD and IC clients.
  • Oversaw design, build, and operation of custom cellular systems, including on aircraft, naval ships, cruise ships, and military installations across the U.S. and internationally.
  • Managed customer training programs on all RIVA Networks cellular systems.
  • Specialized in eSIM and SIM card technology, mobile device configuration (iOS and Android), and app integration.
  • Directed purchasing operations and vendor relations.
  • Maintained highest levels of government security clearances.
  • Successfully deployed mobile networks in complex, high-security environments.
  • Built strong relationships across defense and intelligence sectors.
  • Played a critical role in establishing RIVA Networks as a trusted government contractor.

Owner / Founder

Car Toyz, Inc.
01.1989 - 01.2004
  • Company Overview: Retail Store for Automotive Accessories
  • Founded and managed a successful retail operation specializing in car and truck accessories.
  • Hired and supervised sales staff and installers.
  • Handled all bookkeeping, payroll, purchasing, and inventory management.
  • Created in-store displays and advertising campaigns, including newspaper ads.
  • Conducted automotive installations and ensured high customer satisfaction.
  • Retail Store for Automotive Accessories
  • Grew business from startup to a recognized brand in automotive retail.
  • Built and maintained a loyal customer base through quality service and hands-on management.

Education

High School Diploma -

Watchung Hills Regional High School
NJ
01.1978

Skills

  • Private cellular networks deployment (2G–5G)
  • Mobile device configuration (iOS and Android)
  • ESIM and SIM card technology
  • Government contracting and compliance
  • Customer training and support
  • Retail operations management
  • Strategic purchasing and inventory control
  • High-level security clearance (DoD/IC)

Timeline

Vice President, Government Sales & Head of Cellular Systems Deployment and Training

RIVA Networks, Inc.
01.2004 - 01.2025

Owner / Founder

Car Toyz, Inc.
01.1989 - 01.2004

High School Diploma -

Watchung Hills Regional High School

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Jeffrey Lieb