Summary
Overview
Work History
Education
Skills
Certification
Timeline

Jeffrey Malayter

Bedford,USA

Summary

Dynamic Sales Professional with extensive experience in wholesaler management and new business development within the beverage industry. Proven track record of effectively managing sales teams and distributor networks, driving strategic planning and market growth. Adept at building collaborative relationships with wholesale partners and customers, leveraging strong interpersonal skills to enhance business outcomes. Committed to optimizing operations and elevating team performance while establishing a competitive market presence.

Overview

15
15
years of professional experience
1
1
Certification

Work History

VP Sales and Network Development

Ivory Tiger Beverages
Bedford, NH
02.2024 - Current
  • Contributed to every stage of brand development process.
  • Negotiated all distributor agreement contracts.
  • Devised strategic approach for market launch.
  • Established strategic distribution partnerships with Anheuser Busch distributors in several regions.
  • Formulated strategic approach for market penetration.
  • Participated in adjustments of flavor and quantity specifications, dosages and pack size availability.
  • Supervised manufacturing partners in executing accurate product packaging and canning protocols.
  • Partnered with local officials and lobbyists to validate product compatibility in targeted markets.
  • Cultivated strong alliances with top retailers and MSOs to promote product displays.
  • Directed comprehensive business functions including total management of wholesalers to include; shipments, orders, inventory management, pricing, price promotion, incentives, A&P management.

Chief Sales Officer

Zennetix
Bedford, NH
09.2023 - 03.2024
  • Collaborated with the marketing department on promotional activities to maximize product visibility.
  • Monitored competitors' performance in order to stay ahead of industry trends.
  • Oversaw corrective action plans to remedy structural, organizational and departmental issues.
  • Used cold calling and networking to sell products and services.
  • Enhanced product knowledge through continuous learning and professional development activities.
  • Negotiated contracts with potential customers, vendors, and partners.

Regional Sales Manager

Crook and Marker
Bedford, NH
05.2023 - 09.2023
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
  • Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Cultivated an environment that fostered teamwork among regional sales staff members.

Regional Sales Director

Smuttynose Brewing Company
Hampton, NH
04.2022 - 05.2023
  • Directed team efforts achieving sales objectives.
  • Oversaw recruitment processes, managing selection and orientation of new sales personnel.
  • Conducted market analysis to identify potential new clients.
  • Held meetings frequently with the regional sales team to assess performance.
  • Spearheaded initiatives optimizing regional sales department efficiency.
  • Drafted detailed and accurate sales reports for distribution to management.
  • Cultivated strong professional relationships with key clients to drive long-term business development.
  • Implemented CRM systems to streamline sales processes and improve customer relationships.
  • Managed sales budget and monitored expenses to ensure alignment with financial targets.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.

Sr. Field Sales Manager, New England

Mikes Hard Lemonade
Chicago, IL
03.2019 - 04.2022
  • Promoted and transferred to oversee the New England Market.
  • Manage a team of 3 Field Sales Managers, 2 Field Sales Representatives, and 1 Field Marketing Manager throughout New England.
  • Manage 12 wholesalers throughout New England, delivering over 5.5 million cases in 2021.
  • Work directly with National Key Account team to overdeliver on expectations & communicate national and regional programming.
  • Create and implement all distributor annual business plans for volume, distribution and investment.
  • Control operating and A&P expenses and manage the New England budget.
  • Developed comprehensive pricing strategies for MABI brands throughout New England.
  • State price lead for entire market

Field Sales Manager, CT/RI

Mikes Hard Lemonade
Chicago, IL
12.2015 - 03.2019
  • Manage all aspects of MABI brands throughout Connecticut and Rhode Island - deliver the annual sales plan by acting as a conduit for all distributor functions relating to the MABI business
  • Execute all aspects of sales plan with distributor network
  • Present brand plans, pricing and promotion, and programming per parameters of business plan
  • Oversee and implement distributor planning, programming and account execution against plan
  • Observe competitive trends and react if necessary
  • Complete supervision of wholesaler inventory
  • Responsible for increasing shipments, depletions and brand execution at retail level

Key Account Manager, Fairfield County, Connecticut

Star Distributors
West Haven, CT
01.2015 - 12.2015
  • Developing new and existing accounts, selling-in distributor's entire portfolio of brands, manage merchandising programs for on and off premise accounts
  • Managed 127 accounts throughout Fairfield county, CT (on and off premise)
  • Developed strategic, brand-based plans and sell-in appropriate products and programming for all domestic, import and craft specific brands
  • Educated accounts on appropriate quality measures to ensure freshness, promotional venture opportunities, and value-add selling strategies

Key Account Manager, Fairfield County, Connecticut

Dichello Distributors
Orange, CT
01.2013 - 01.2015
  • Promoted through the ranks and eventually became key account manager via exceptional client relations and leadership skills
  • Developed portfolio of brands within key accounts for on and off premise establishments
  • Managed all aspects of on and off premise marketing programs with appropriate sell-in of brand specific programming
  • Responsible for selling-in market programs for key products to all levels of retail establishments focusing on developing relationships and brand promotion while fulfilling service needs as identified by management

Retail Sales Manager for Connecticut and Rhode Island

Pabst Brewing Company
Los Angeles, CA
06.2011 - 01.2013
  • Responsible for exceeding volume goals, promoting portfolio of brands, managing relationships at key accounts, conducting sales meetings and training seminars, crafting promotions, and executing consumer engagements
  • Managed volume and distribution in Connecticut and Rhode Island against company goals
  • Winner of PBC ’12 PBC Sales objective (1 of 9 National Winners) for new On and Off Premise distribution
  • Winner of PBC ’12 PBC Display objective, for most creative/impactful display Off-Premise

Education

Sports Management & Exercise Science - Sports Management & Exercise Science

Central Connecticut State College, New Britain, CT
01.2005

Business Administration - Business Administration Major

Western New England College, Springfield, MA
01.2003

Criminal Justice - Criminal Justice Major

Norwich University, Northfield, VT
01.2002
football scholarship

Skills

  • Contract negotiation
  • Brand development
  • Distribution management
  • Sales forecasting
  • Customer relationship management
  • Team leadership
  • Performance evaluation
  • Product marketing
  • Networking skills
  • Competitor trends
  • Innovation management
  • Microsoft Windows XP
  • Microsoft Windows 07
  • Word
  • PowerPoint
  • Excel
  • A-B Mobility
  • QlickView

Certification

  • Cicerone Certified
  • Lemon Certified
  • Franklin & Covey Management/Leadership Training

Timeline

VP Sales and Network Development - Ivory Tiger Beverages
02.2024 - Current
Chief Sales Officer - Zennetix
09.2023 - 03.2024
Regional Sales Manager - Crook and Marker
05.2023 - 09.2023
Regional Sales Director - Smuttynose Brewing Company
04.2022 - 05.2023
Sr. Field Sales Manager, New England - Mikes Hard Lemonade
03.2019 - 04.2022
Field Sales Manager, CT/RI - Mikes Hard Lemonade
12.2015 - 03.2019
Key Account Manager, Fairfield County, Connecticut - Star Distributors
01.2015 - 12.2015
Key Account Manager, Fairfield County, Connecticut - Dichello Distributors
01.2013 - 01.2015
Retail Sales Manager for Connecticut and Rhode Island - Pabst Brewing Company
06.2011 - 01.2013
Central Connecticut State College - Sports Management & Exercise Science, Sports Management & Exercise Science
Western New England College - Business Administration, Business Administration Major
Norwich University - Criminal Justice, Criminal Justice Major

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Jeffrey Malayter