Jeffrey Morley

Work History

Harvest Sherwood Food Distributors

02.2022 - 05.2024

Maintaining current customer relationships and extending our reach through new and untapped business opportunities and relationships
Highly skilled at sales and business operations, as an individual contributor who also contributes to total team collaboration
Meeting and Exceeding sales objectives, campaigns, and promotions
Identifying trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets
Turning strategies into actionable plans using demand planning and forecasting requirements
Leverage knowledge of the market to deliver customized solutions and strengthen customer partnerships
Utilizing market intelligence to tailor programs to the customer's needs to drive Harvest Sherwood’s customers’ growth
Development of proposals and presentations for new business meetings to create and nurture business opportunities and partnerships
Understanding the competition, their strengths, weaknesses, opportunities and threats
Understanding customer segmentation and how Harvest Sherwood can provide a commercial difference to their business
Contribute to the coordination and implementation of marketing strategies, including business awareness and lead generation
Support deal structure and pricing with business value analysis; partner with team to negotiate prices for pro-active bids and proposals
Coordinate with other functional groups including the buying team to identify the right products to sell to the right customers at the right price.

JW Coastal Provisions (An Authorized Purveyor of Boar’s Head Premium Deli Products)

01.2022 - 02.2022

Responsible for successfully maximizing sales, and promoting and protecting the brand, Boar's Head for JW Coastal Provisions
Training Deli management and associates on various aspects of business
Build and foster strong retail relationships to build business and growth of Boar's Head brand in 50 accounts
Establish and consistently sustain communication with each store retailer to develop credibility through motivation and support of their business efforts.

Motor City Deli Provisions (An Authorized Purveyor of Boar’s Head Premium Deli Products)

07.2017 - 12.2021

Responsible for successfully maximizing sales, and promoting and protecting the brand, Boar's Head for Motor City Deli Provisions and Artisan Provisions
Drive retail sales and performance, continuously implementing strategies and solutions that drive results
Strategizing plans that leverage Advertising & Promotion on new item introductions
Development and ownership of retail 'Playbooks' for all assigned accounts and effectively communicate all aspects of merchandising execution and implementation at Store level
(Product / Program, Placement, Promotion, Procurement, POP)
Ability to identify gaps and opportunities of customers and develop plans to fill the gaps to grow their businesses
Strategic market evaluations for growth opportunities and maintain competent and proactive account management.

Nino Salvaggio International Fruit Market

07.2015 - 04.2017

Execution of all aspects of customer service, store operations, leading and developing Team Management and associates
Directing store team to achieve high standards for store merchandising, cleanliness and maintenance
Utilizes high sense of urgency in building sales and customer satisfaction while paying close attention to detail
Leading store team of 225 + associates of understanding, implementing, and 'living' the company core values.

Kroger Company of Michigan

01.1998 - 12.2014

Promoted throughout tenure to higher volume stores with needed turnaround situations
Managed overall store operations for twelve retail stores
Supervised 150 + staff to execute merchandising consistent with company standards to create world class shopping experience for high volume supermarkets
Recruiting, interviewing, hiring, and training new hires
Execution of performance management with team leaders and associates
Mentored several assistant managers to be promoted to successful store managers
Customer Satisfaction, increased rating 5% through in store coaching and implementing employee recognition program.

Kroger Company of Michigan

01.2013 - 05.2014

Selected as a Top Performing Store Manager to pilot a new training program on Customer’s Shopping Experience
Developed the training presentation, scheduled the training sessions and trained the participants of the new process to 400 + District/Store Leadership Teams
Analyzed data and reported results to all levels of organization
Direct coaching of 18 store retail teams to sustain process improvements over a 16-month time frame
Performance results for the district were an increase of 4% in customer satisfaction, highest in Michigan Division.