Jeffrey P. Shabram
Burnet,TX
Summary
Experienced in all aspects of newspaper publishing including Circulation, Operations, Production, Printing Facility, News Operations, Advertising and Digital Publishing Operations. Demonstrated strengths in business planning, sales staff management, and sales development for print and digital products, strategic planning, innovative product development, project management, competitive sales training, budgeting, executive management, contract negotiation, HR procedures, recruitment, employee development, purchasing, IT knowledge base, systems and platforms. Knowledgeable Sales, Operations, Marketing and Publishing with Over 30 years of experience covering local, regional options and trends. Excellent verbal and written communication skills with flexible schedule and superior work ethic.
Overview
36
36
years of professional experience
Work History
Publish & Editor
Highland Lakes Publishing
11.2019 - 08.2024
- Kept up-to-date on industry trends and emerging topics to ensure relevancy of published materials.
- Developed style guides and editorial processes to maintain consistent voice across all published materials.
- Maintained open lines of communication with authors throughout editing process, resulting in smoother collaborations.
- Oversaw production process, ensuring adherence to deadlines and budget constraints.
- Implemented cost-saving measures while maintaining the highest level of product quality.
- Established clear communication channels among team members to facilitate collaboration on projects with tight deadlines.
- Increased readership with targeted marketing strategies and engaging content development.
- Expanded distribution channels by negotiating contracts with new partners and vendors.
- Collaborated with external agencies for targeted advertising campaigns that drove subscriber growth.
- Optimized workflows by implementing new technologies and software solutions for better productivity.
- Monitored industry trends staying ahead of competitors through continuous improvement in publishing techniques.
- Coordinated cross-functional efforts between editorial, design, production, marketing, sales departments ensuring a cohesive workflow from ideation to final product delivery.
- Interacted with authors and other internal customers to define job requirements and resolve content, production and scheduling issues.
- Achieved financial goals through effective budget management, reducing overhead costs without compromising output quality.
- Directed concept development meetings with creative teams for innovative publication ideas that resonated with readers.
- Successfully launched digital versions of print publications expanding reach into new markets and increasing overall revenue.
- Streamlined production processes for increased efficiency and reduced turnaround time.
- Managed diverse team of editors, designers, and writers for successful project completion.
- Oversaw publication of multiple successful titles, resulting in high sales figures and positive reviews.
- Enhanced publication quality by meticulously editing and proofreading content prior to release.
President and Group Publisher
Hearst West Texas Media
10.2015 - 07.2019
- Managed operations and publishing of four newspapers in print and online, MRT Media Group, The Midland Reporter-Telegram, The Plainview Herald, The Canyon News and The Muleshoe Journal
- Was responsible for all departmental operations, including regional print facility
- Managed custom publishing of 14 magazines
- In addition, was responsible for community relations and involvement while sustaining the news department's responsibility in the communities
- Business development included print and distribution, custom printing, custom publishing, events, Digital Agency Services, programmatic advertising strategies social media marketing, native sponsored content and distribution services
- Grew topline revenue in both Print and Digital for 2027 and 2018
- Grew Circulation revenue in 2016, 2017 and 2018
- Grew online unique readers 120%
- Increased Page-views over 300%
- Improved expenses and bottom line profit in 2016, 2017 and 2018
Senior Director of Digital/Corporate Director Digital Agency Services
Berkshire Hathaway Media
01.2014 - 10.2015
- Was responsible for digital revenue growth in 78 markets including the development of local market teams, establishment of products and procedures, the development of vendor agreements and the establishment of cost centers. Was also responsible for developing sales strategies with result that incremental revenue was grown 10 plus million in incremental revenue sustaining a 43% EBITDA
Vice President of Midlands Newspapers
Berkshire Hathaway Media
01.2010 - 01.2014
- Developed and executed strategic planning and tactical implementation of digital initiatives
- Was able to consistently position sales teams to capture substantial market share through strategic development of new online products and the development of new sales training procedures
- Was also responsible for budget planning, customer service, public relations within the communities and Was an integral part of the team responsible for the transition of 66 new properties acquired by BH Media Group
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
Director of Digital Omaha World Herald
Berkshire Hathaway Media
01.2006 - 01.2010
- Moved from California to Omaha Nebraska to direct hiring, training and development of retail advertising staff for Omaha.com
- This included redevelopment of news products, classified products and directories
- Launched IAB compliant advertising formulas and restructured rate and sales presentation formats increasing revenue in direct online sales over 200% and exceeded budgets by more than 20% in 2009
Director of Digital & Operations Manager Custom Publishing
Berkshire Hathaway Media
01.1999 - 01.2006
- I developed the New Media program for the Stockton Record which included the development of sales strategies that bundled print and online products for print sales teams
- As Operations Manager I managed programming and system teams for product and news content sites, supervised the hiring of digital sales reps and IT and related production staff
- I also managed online news teams as the editor for recordnet.com and functioned as the digital arm of Omaha.com
- Revenues and budgets were exceeded from 1999 through 2006
Regional Sales Director
Trader Publishing
01.1993 - 01.1999
- This position included responsibility for development of Trader Publishing products both print and online
- Worked closely with sales managers for California region through launching of new print products such as Cycle Trader and Auto Mart Magazine assisting with budgeting, implementation of policies and procedures and establishing sales training standards
- During this time revenue gains exceeded 140%
- Was also part of team who set up new print and distribution locations in Atlanta, Southern California and Colorado
- Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
Regional Sales Director
Trader Publishing
01.1993 - 01.1999
- I hired and trained a sales staff for Trader print publications in the Western Washington region
- I was responsible for attaining budget and product goals and the implementation of Trader policies and procedures for the sales staff
- Revenue was increased an average of 25% per year
CEO/President
West Coast Publishing
01.1989 - 01.1993
- As publisher I developed new commercial accounts as well as new publications that included Parent Teacher Magazine which was distributed to parents and teachers in Northern California, Club 19 a golf publication and various local tourism guides and maps for the Monterey Bay area
- We also provided Direct mail and bulk mail services for print and distribution
- I was also responsible for the day-to-day operation of the print facility
Education
BA - Business Administration, Computer Science and Musical Composition
San Jose State University
San Jose, CAAA - Computer Science Development
Monterey Peninsula College
Monterey, CASkills
- Editing and proofreading
- Operations
- Research & Analytics
- Sales and Marketing
- Media Production
- Relationship Building & Community Relations
- Determining budgets
- Audience Analysis
- HTML and CSS Basics
- Adobe Systems
- Staff Recruiting
- Project Management
Community Service
- Midland Chamber of Commerce Board of Directors and Executive Committee
- Midland Habitat for Humanity Board of Directors
- Pink the Basin cancer awareness Board of Directors
- Texas Press Association
- Southern Newspaper Publishers Association
- Inland Press Association
- Omaha Chamber of Commerce
- Omaha Add Club
- National Newspaper Association
- American Marketing Association
- Habitat for Humanity
Timeline
Publish & Editor
Highland Lakes Publishing
11.2019 - 08.2024
President and Group Publisher
Hearst West Texas Media
10.2015 - 07.2019
Senior Director of Digital/Corporate Director Digital Agency Services
Berkshire Hathaway Media
01.2014 - 10.2015
Vice President of Midlands Newspapers
Berkshire Hathaway Media
01.2010 - 01.2014
Director of Digital Omaha World Herald
Berkshire Hathaway Media
01.2006 - 01.2010
Director of Digital & Operations Manager Custom Publishing
Berkshire Hathaway Media
01.1999 - 01.2006
Regional Sales Director
Trader Publishing
01.1993 - 01.1999
Regional Sales Director
Trader Publishing
01.1993 - 01.1999
CEO/President
West Coast Publishing
01.1989 - 01.1993
BA - Business Administration, Computer Science and Musical Composition
San Jose State University
AA - Computer Science Development
Monterey Peninsula College
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