Summary
Overview
Work History
Skills
Accomplishments
References
Timeline
Generic

JEFFREY REED

Irvine,CA

Summary

Sales leader with extensive experience at Winebow, achieving exceptional sales growth and operational excellence. Demonstrated ability in recruiting and training high-performing teams while utilizing data analysis for strategic decisions. Recognized for enhancing brand visibility and consistently exceeding sales targets through innovative merchandising and effective communication.

Overview

12
12
years of professional experience

Work History

Chain District Manager

Winebow
03.2021 - Current
  • Oversaw multiple chain accounts and territories, driving sales performance and operational excellence across the district.
  • Hired, led, coached, and developed a team of sales representatives to achieve and exceed district sales targets.
  • Developed and executed sales strategies to maximize brand growth and achieve company objectives.
  • Analyzed sales data and market trends to identify opportunities for increased distribution and profitability.
  • Coordinated with senior management to ensure alignment with company goals and initiatives.
  • Ensured compliance with company policies, merchandising standards, and customer service expectations.
  • Won chain team of the year multiple years
  • Winebow – Orange County, San Diego, Inland Empire

Chain Sales Consultant

Winebow
03.2017 - 03.2021
  • Managed large chain accounts and territories, maximizing sales and brand awareness.
  • Maintained DSD wine stock and placements in key retail locations.
  • Developed and delivered sales presentations to secure new SKU distribution.
  • Achieved Salesperson of the Year: Southern California Chain Retail Sales (2017).
  • Coordinated with accounts to execute promotional displays and drive sales goals.
  • Winebow – North Orange County / Central Orange County, CA

Chain Territory Manager

Southern Glazer’s Wine and Spirits of America Inc.
02.2016 - 03.2017
  • Oversaw 17 grocery chain accounts, increasing sales and brand visibility for Constellation wine portfolio.
  • Created and delivered sales presentations to secure additional floor space and optimize product placement.
  • Maintained strong inventory levels and executed effective merchandising strategies.
  • Collaborated with cross-functional teams to support sales initiatives and client needs.
  • Southern Glazer’s Wine and Spirits of America Inc. – Seal Beach, CA

Sales Representative / Team Leader

Independent Contractor – Sales Pros
10.2013 - 02.2016
  • Led promotional events for wine and spirits clients at major retail and grocery chains.
  • Supervised a team of sales representatives, coordinating large-scale promotional pouring events.
  • Designed and implemented in-store displays to maximize product visibility and drive customer engagement.

Skills

  • Sales Leadership & Territory Management
  • Employee training
  • Recruiting and hiring
  • Goal setting and performance metrics
  • Wholesale Account Management
  • Web-Based Reporting & Data Analysis
  • Event & Promotion Management
  • Microsoft Office Suite Proficiency
  • Operations Analysis
  • Online & In-Person Communication
  • Product Expertise & Merchandising

Accomplishments

  • Won chain team of the year multiple years (Winebow - Chain District Manager)
  • Won sales rep of the year 2017 (Winebow - Chain Sales Consultant)
  • Youngest Team Leader (SalesPros)

References

References available upon request.

Timeline

Chain District Manager

Winebow
03.2021 - Current

Chain Sales Consultant

Winebow
03.2017 - 03.2021

Chain Territory Manager

Southern Glazer’s Wine and Spirits of America Inc.
02.2016 - 03.2017

Sales Representative / Team Leader

Independent Contractor – Sales Pros
10.2013 - 02.2016

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JEFFREY REED