Jeffrey Farsai

• Directed, wrote, and produced 12+ targeted commercials and 60+ projects annually, growing brand awareness and recognition by 50%
• Collaborated cross-functionally with in-house and external agencies, managed all creatives to deliver 200+ innovative campaigns and strategies, increasing in enrollment by 35%
• Wrote strategic copy for websites, marketing campaigns, city-wide posters, ads, and banners, email campaigns and other deliverables to promote programming and initiatives.
• Managed and tracked all deliverables, resources, timelines, roadblocks, risks, project statuses and assets using Jira, Workfront, and Smartsheet project management tools
• Led teams of web designers, graphic designers, copywriters, and photo/videographers maximizing their career growth through hands-on production and mentorship

• Customized key art and assets to different platforms, devices, audiences, and demographics, doubling market reach within two years
• End point and quality control for all visual and creative projects in using expertise in Photoshop and Illustrator to edit and enhance assets
• Initiated monthly reports on key activities including 4 launch schedules and 12 calendar milestones, consistently meeting deadlines and strict budget constraints
• Applied market analysis and enhanced creative content increasing social media followers from 3,000 to over 18,000

• Performed as photographer and director for 50+ advertising campaigns for major brands and agencies such as Nike, Apple, Samsung, Yahoo, Red Bull, McCann, MAL, Droga5, and more
• Commissioned all types of photography including celebrity portraiture, conceptual, surreal, sports, and lifestyle projects
• Directed work of lighting and sound crews to coordinate efficient production operations, and meticulous budget management

• Increased sales by 30% in the first 3 months. Impacted business growth by overseeing the execution of accurate and on time e-commerce production across multiple categories.
• Enhanced brand image across 20+ channels, websites, and partnerships. Forged crucial relationships and led meetings across all C-Level, creative, digital, sales, and merchandising
• Saved over $250,000 in first 6 months on vendor costs by analyzing budgets and renegotiating major contracts with talent agencies

• Collaborated cross-functionally with 4 teams and 6 agencies and 65 photographers to incorporate stock video resulting in a 25% increase in sales
• Established efficient workflow in studio and production operations. Negotiated contracts for commissions and produced over 150 photo and video shoots annually
• Implemented, organized, and maintained a digital asset management (DAM) system that simplified access for all users