Jeffrey Stevens

Strategy & Leadership

• Defined and executed a global Revenue Effectiveness roadmap aligned with corporate ARR targets, driving a 10% lift in year-over-year gross retention through strategic alignment of GTM functions.
• Architected a scalable enablement delivery model to support global field teams, transitioning the organization toward a high-impact, consultancy-based support structure.
• Designed and evangelized the 'PEAR' leadership framework (Positive, Easy, Appears in control, Reliable) to maintain organizational stability and communication clarity during periods of high volatility.

Performance & Analytics

• Led the implementation of a predictive insights dashboard adopted by 90% of global sales managers, enabling real-time intervention on at-risk deals and improving forecast accuracy.
• Established comprehensive GTM KPIs and data-driven measurement protocols that quantified enablement's impact on 27% of total pipeline contribution.

Team & Change Management

• Directly manage and coach a high-performing team of Enablement Managers and Specialists, fostering professional growth and ensuring execution of quarterly strategic priorities.
• Spearheading the launch of an AI-driven coaching platform (slated for Q2 2026 completion) to automate feedback loops and standardize skill development for 100 reps.
• Identified opportunities to improve business process flows and productivity.
• Orchestrated a global sales methodology rollout, ensuring 100% certification across the field organization and contributing to increased win rates in 7 key market segments.

Strategic Operations & Executive Partnership

• Serve as a 'force multiplier' for the Global GTM President, managing the executive office to streamline decision-making and ensure the seamless execution of the organization's most critical revenue goals.
• Lead the GTM 'Office of the President' operating rhythm, orchestrating executive staff meetings, quarterly business reviews (QBRs), and board-level presentations to drive transparency and alignment across global leadership.
• Navigate complex headcount prioritization and resource allocation, syncing global hiring plans with evolving business needs to optimize organizational scaling and budget efficiency.

High-Priority Project Management

• Drive cross-functional, high-priority strategic initiatives from conception to completion, ensuring alignment between Sales, Marketing, Customer Success, and Product organizations.
• Orchestrated global GTM summits for remote offices, curating high-impact content and strategic agendas that unified 40 international team members around a singular vision.

Performance & Analytics

• Utilize predictive analytics and GTM performance data to identify operational bottlenecks, offering data-backed recommendations that improved executive-level decision-making speed by 17%.
• Design and manage executive-level communications, acting as a primary conduit for the President to ensure strategic pillars are effectively cascaded to the global field organization.
• Established a unified GTM dashboard for the executive suite, providing real-time visibility into pipeline health, ramp productivity, and gross retention metrics.

Program Design & Delivery

• Launched a comprehensive onboarding overhaul that reduced average ramp time for new Account Executives by 22% within the first six months of implementation.
• Developed and executed a global sales training curriculum focused on value-based selling, resulting in an 15% increase in average deal size for the AMER market.
• Built a structured 'Growth Conversation' framework for manager-level direct reports, improving internal promotion rates and team engagement scores by 37%.

Content & Tools

• Standardized the global sales asset repository, creating playbooks, battle cards, and competitive intelligence briefs used by 100 reps to accelerate the discovery-to-close cycle.
• Optimized the utilization of the Sales Enablement Platform and LMS, achieving a 70% monthly active user rate through targeted content refreshes and internal marketing.

Cross-functional Partnership

• Partnered with Product Marketing and Sales Operations to synthesize complex product updates into actionable sales plays, increasing early-stage pipeline conversion by 19%.

Program Design & Delivery

• Designed and directed end-to-end orientation and onboarding programs for all new hires, ensuring immediate alignment with corporate mission, values, and revenue goals.
• Developed and facilitated skill-specific training modules using advanced learning techniques (simulations, team exercises, and group discussions) to drive a 28% increase in participant engagement.
• Led data-driven training needs assessments via employee surveys and structured interviews to identify performance gaps and architect targeted development curricula.

Content & Strategy

• Coordinated the development of high-impact training assets, including sales playbooks, Standard Operating Procedures, and comprehensive onboarding handbooks.
• Managed full-cycle course administration, including the creation of instructional documents, written assessments, and certification criteria for 250 monthly participants.
• Audited and optimized training delivery methods to maximize learning retention while reducing operational costs by 25%.

Quality & Performance

• Evaluated instructional materials and delivery styles of internal trainers, providing actionable coaching and feedback to standardize high-quality learning experiences.
• Blended business-critical KPIs with learning development initiatives, ensuring all training programs directly contributed to accelerated time-to-productivity for new hires.

Strategy & Leadership

• Reduced employee attrition from 42% to 14% within one year by championing a culture of growth, shielding teams from operational distractions, and implementing a public recognition program for top performers.
• Established a national 'Top Performers' initiative across the broader Under Armour organization, defining rigorous success metrics and qualification standards to drive peak performance.
• Orchestrated quarterly global team summits for four remote offices, curating high-impact strategy sessions and team-building content focused on unified GTM results.

Talent Acquisition & Onboarding

• Architected a comprehensive hiring playbook that standardized interview cadences, on-site simulations, and referral incentives, ensuring a consistent pipeline of best-in-class talent.
• Built digital 30/60/90-day onboarding programs for Sales, Client Services, and Operations, aligning new hire development with specific departmental KPIs and career milestones.
• Partnered with team leads to develop a Hiring Prioritization List, syncing business-critical needs with headcount allocation to optimize organizational scaling.

Sales Leadership & Performance

• Managed a high-performing team of 8 Account Executives, overseeing the full sales lifecycle from initial prospecting and high-volume cold outreach through closing and annual renewals.
• Directed full hiring, onboarding, and performance evaluations for sales and marketing staff, establishing daily activity benchmarks and KPIs to ensure consistent quota attainment.
• Leveraged sales forecasting and strategic planning to ensure product profitability, analyzing market trends and business developments to adjust territory strategies in real-time.

Strategy & Market Development

• Architected a regional marketing and pricing strategy based on digital objectives and cost factors, successfully balancing firm profitability with high customer satisfaction scores.
• Initiated and analyzed market research studies to identify emerging opportunities, collaborating with product developers and advertisers to refine the value proposition for the mid-market segment.
• Oversaw promotional activities and trade show presence, acting as a key brand ambassador to drive top-of-funnel lead generation and executive-level networking.

Cross-functional Collaboration

• Partnered with production managers and creative teams to streamline the delivery of marketed services, ensuring seamless post-sale transitions and long-term client retention.
• Implemented standardized sales processes that improved visibility into the sales funnel and allowed for more accurate resource allocation across the Under Armour ecosystem.

• Exceeded annual digital media sales plan by 200% (2015) and 125% (2014) through aggressive territory expansion and retention of high-value accounts.
• Managed a diverse portfolio of mid-market and national accounts, delivering tailored sales presentations to secure new advertising programs and upsell existing contracts.
• Conducted deep-dive client research on product ecosystems and advertising history to propose high-impact, data-backed media solutions.
• Developed comprehensive promotional assets, including media kits and sales literature, using digital tools to articulate ROI and product value to executive stakeholders.
• Identified and captured emerging advertising markets, proposing new product offerings that expanded the brand's footprint in untapped segments.

• Proposed and closed multi-channel digital campaigns for marketing executives, leveraging the app’s fitness ecosystem to drive advertiser engagement.
• Consulted with advertising agencies and internal sales departments to develop custom promotional plans and sample digital advertisements.
• Managed the full bid-to-contract lifecycle, coordinating all relevant materials for formal RFP processes and securing final contract approvals.
• Provided detailed cost estimations and ROI projections, educating clients on optimal advertising mediums to maximize product promotion.

• Led a high-volume team of 20 sales representatives, consistently meeting and exceeding projected quarterly revenue quotas.
• Directed staff training and performance evaluations, implementing standardized service programs that enhanced team-wide sales consistency.
• Analyzed CRM activity reports and profitability metrics to forecast sales trends and optimize daily team workflows.
• Collaborated with department heads to align customer acquisition specifications with broader corporate advertising services.

• Delivered consistent quota over-performance, achieving 167% of yearly plan (2012), 111% (2011), and 103% (2010).
• Co-managed a team of 7 sales professionals, designing core sales metrics and executing hiring and training protocols for new personnel.
• Sold high-ticket intangible services exceeding $90K per transaction, navigating complex buyer journeys and long sales cycles.
• Maintained high-intensity activity levels, personally executing 100–150 outbound calls daily to maintain a robust top-of-funnel pipeline.

• Achieved 102% of annual sales plan (2009) through expert closing techniques and a relentless follow-up strategy.
• Executed high-volume outbound activity, averaging 150–200 calls per day to qualify and convert leads.
• Conducted in-depth interviews with potential clients via phone and in-person, ensuring product-fit and high customer satisfaction.

• Awarded 'Employee of the Year' out of 200 employees for exceptional service and recruitment performance.
• Managed the full-cycle recruitment process, from lead generation and prospecting to final follow-up and conversion.

• Traveled to college recruiting events throughout Texas, Oklahoma, Louisiana, and Arkansas.
• Met with potential students and their families either in their homes or at their high schools to discuss benefits of attending.
• Designed and implemented recruiting strategies for on- and off-campus recruiting events.
• Coordinated and executed budgets and travel schedules for 6 total recruiters.
• Generated a consistent lead pipeline through a mix of referral generation, cold calling, and inbound lead management.